Austin360 LIVE VIDEO CONCERT SERIES
2017 Finalist

Austin360 LIVE VIDEO CONCERT SERIES

Austin American-Statesman

Austin, United States

Category Launch of a Brand or Product to Create An Audience Segment

Overview of this campaign

In the summer of 2016, Austin360 (the entertainment branch of Statesman Media) launched a live video concert series – STUDIO SESSIONS. The goal was to combine the skills of our video staff (editorial and commercial working together), put out renovated in-house video studio to use, bring audiences together around music (we are the Live Music Capital of the World, after all) and sell sponsorship. We have done all of that, and we’re just getting warmed up.


Results for this campaign

One thing we can all agree on? Good music. The Austin360 Studio Sessions launched a half-hour live music concert series (simultaneously broadcast on our Austin360.com page and via Facebook Live) in July of 2016. Nine episodes later we have a $60k annualized sponsor and expect to sign another $90k annualized sponsorship shortly. Our last episode, featuring country rock crooner Koe Wetzel, has over 21k Facebook views, 299 shares, 467 likes and a ton of viewer engagement in the comments section. Per viewer request we even created a Studio Sessions “playlist” on our Facebook page so people can quickly access the episodes. We plan to launch a podcast of our previously recorded and future episodes next. 


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory