2017 Finalist

Good taste - good reading

Schibsted

Oslo, Norway

Category Digital Audience Usage and Engagement

Overview of this campaign

Our main objective was to increase engagement mesured as increased reading time and conversion rate. Average reading time online for an A-magasiet article is 2 minutes 51 seconds with a conversion rate of 14,5%.

Our target was also to be present at 1 million breakfast tables, measured as 1 million juice cartons sold with A-magasinet articles printed on them.

 


Results for this campaign

Reading time was increased by 246% to an avarage reading time of astonnishing 7 min 2 sec on A-magasinet articles published on cartons/campaign page.

Conversian rate grew by 49%

Total number of juicecartons sold 1.120.000 which is 12% above target.


Contact

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