HT No TV Day
2017 Finalist

HT No TV Day

HT Media Limited

Mumbai, India

Category Events to Build a News Brand

Overview of this campaign

No TV Day was started with the intention of bringing about a change in the lifestyle of Mumbaiites.

It was started with the intention to push Mumbai to switch off their television sets, mobile phones, laptops and all other display products and spend some quality time with friends and loved ones.

To push the people of Mumbai to get out of their homes and engage with the city to create memories.


Results for this campaign

  • 150+ events across 2 days
  • Over 10000 registrations
  • Entire process of registration, programming facilitated through a microsite, unique page views - 31,847
  • Social media campaign
    • Facebook -
      • Total Reach – 983,775
      • Total Interaction on Posts – 81,517
      • Total impressions – 1,302,875
    • Twitter -
      • Reach - 9mn+
      • Impressions - 101 mn+
      • 3420+ participants, 13000+ tweets, trended no. 2 in the world
  • Impact on brand KPIs - basis pre-post campaign testing (Quantitative study)
    • Brand association with HT increased by 9%, compared to last year.
    • Imagery scores were significantly higher by 40% on attributes like modern, innovative, youthful, talked about and newspaper for Mumbai.

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory