Overview of this campaign
Act as a marketing partner to premiere local theme park ahead of strategic rebranding. Use market research and consumer insights tools to analyze client’s CRM database and provide recommendations towards a more focused multi-market customer and prospect marketing strategy.
Results for this campaign
Utilizing consumer segmentation, we confirmed several theories related to consumer reach within both the local and regional markets while also identifying key consumer segments that hold opportunity for growth.
Developed a targeted solution for digital campaigns based on the consumer segmentation research which was tested in December 2015.
December 2015 results include:
* Drove 145% more daily traffic during campaign
* Post campaign daily traffic is 68% higher than before the campaign, which shows a significant residual effect from campaign
Season Pass Sales
* Drove 119 incremental season pass sales per day during the campaign
* Drove a 1.69% CTR which is well above the industry benchmark of 0.71%
Courier-Journal.com High Impact Ads
* Drove a CTR of 0.84% which is well above our site benchmark of 0.25%