2016 Finalist

Toronto Star Touch Launch

Star Metro Media

Toronto, Canada

Category New Corporate Innovation Initiative

Media associated with this campaign

Overview of this campaign

- Drive curiosity and awareness of Toronto Star Touch - the new app for tablets;
- Encourage downloads of the new app.


Videos to the presentation:

http://brightcove04.brightcove.com/15/1315490687001/201602/3612/1315490687001_4732380489001_4732311613001.mp4

http://brightcove04.brightcove.com/15/1315490687001/201602/612/1315490687001_4732386095001_4732311618001.mp4

http://brightcove04.brightcove.com/15/1315490687001/201602/3940/1315490687001_4732380488001_4732352289001.mp4

http://c.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=4732380026001


Results for this campaign

Unaided Brand Awareness: Increased to 44% by the end of 2015 (from September 15 launch);
Aided Brand Awareness: After prompting, 59% of GTA residents claimed awareness of the Toronto Star Touch app;
Advertising Awareness: Increased to 82% by the end of 2015.


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory