2016 Finalist

Build The News

The Times & The Sunday TImes

London, United Kingdom

Category Events to Build a News Brand

Media associated with this campaign

Overview of this campaign

Build the News: 2 day coding session aimed at student journalists and coders alongside journalists from The Times, Sunday Times, Wall Street Journal and The Sun.
Objectives:
- Expose our journalists to new ways of working and the possibilities of digital tools - Access to a wealth of young, digitally-savvy talent who are able and accustomed to building editorial projects. An opportunity for hosting good idea creation and potential goldmine of future hires.
- Promoting the title brands further among students - this links in with The Times & The Sunday Times student membership.
- Opens up the brand and promote opportunities to work with interesting companies and organisations on stories and projects


Results for this campaign

Build The News has achieved its aims of exposing traditional journalists to new ways of working in digital journalism, fostered emerging talent and helped to promote The Times & The Sunday Times among students.

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Contact

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