2016 Finalist

Postmedia/Aeroplan: Behind the Moment

Postmedia Network Inc.

Toronto, Canada

Category Native Advertising

Media associated with this campaign

Overview of this campaign

Assist, Aeroplan, an international loyalty program marketer build greater comprehension of program
attributes while attracting new members.
Objectives
Goal:
-Drive visibility and comprehension of Aeroplan’s market fare and fixed mileage reward programs while generating
engagement that encourages sharing of positive experiences.
KPIs:
-Achieve broad reach.
-Generate a minimum of 30,000 custom content digital page views.
-Gain high story-page engagement: time spent, engagement rate, shares
-Impact brand sentiment by encouraging the sharing of stories.


Results for this campaign

Metrics:
-Audience reach, delivered impressions, page views, time spent on page, engagement percentages.
Results:
- 4,224,000 gross newspaper impressions*
- 4,769,532 digital impressions delivered
- 54,215 custom story page views
- average of 2.20 minutes time spent on page
- 2.12% overall engagement rate
- 3.58% against competitor fans
- 3.71% against member fans
- 89,556 total content link clicks


Contact

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