2016 Finalist

French newspaper weekly paid English supplement

PLAY BAC PRESSE

PARIS, France

Category Paid Content or Subscription Initiative

Media associated with this campaign

Overview of this campaign

Easier to get our 140 000 subscribers of our three French dailies to top their monthly 9 euro subscription by paying 1 additional euro to My Little Weekly or My Weekly than to find new subscribers to our dailies.


Results for this campaign

45 000 subscribers to our French weekly newspapers in English bringing us an annuel revenue of 500 000 euros.


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory