2016 Finalist

Toronto Star Touch Launch

Star Metro Media

Toronto, Canada

Category Launch of a Brand or Product to Create An Audience Segment

Media associated with this campaign

Overview of this campaign

- Drive curiosity and awareness of Toronto Star Touch - the new app for tablets.
- Encourage downloads of the new app.

Videos to the presentation:

http://brightcove04.brightcove.com/15/1315490687001/201602/3612/1315490687001_4732380489001_4732311613001.mp4

http://brightcove04.brightcove.com/15/1315490687001/201602/612/1315490687001_4732386095001_4732311618001.mp4

http://brightcove04.brightcove.com/15/1315490687001/201602/3940/1315490687001_4732380488001_4732352289001.mp4

http://c.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=4732380026001


Results for this campaign

- Unaided Brand Awareness: Increased to 44% by end of 2015 (from September 15 launch);
- Aided Brand Awareness: After prompting, 59% of GTA residents claimed awareness of the Toronto Star Touch app;
- Advertising Awareness: Increased to 82% by the end of 2015.


Contact

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