newsletter archive
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Weekly Non-Member Newsletter
Relevance is key to mobile success, 155-year-old Cape Town broadsheet gets extreme makeover in 5 weeks18 June 2013
4 steps to destroy digital subscription dreams, plantable magazine cover promotes advertiser’s rebel nature
11 June 2013
What mobile continues to teach us about audience and advertising, cultivating a culture of learning
4 June 2013
Businesses undergoing change present ad sales opportunities, Ekstra Bladet's digital advertising partners
28 May 2013
No revenue diversification without risk, what Belgian beer has to do with power of newspapers
21 May 2013
Micro-targeting subscriber acquisition and daring to contradict the madding crowd
14 May 2013
INMA brings sexy back to publishing, Irish Times quantifies value of non-clickers
7 May 2013
INMA New York conference identifies revenue, audience opportunities
30 April 2013
New cost of marketing in digital news world, Diário de Notícias uses content to boost ad revenue
23 April 2013
FT’s HTML5 risks and successes, keep it simple with advertising revenue generator
16 April 2013
The numbers behind subscriber-first strategy, funnel points to revenue opportunities
9 April 2013
Die Welt sees print as one piece of the puzzle, 5 skills editors need for transformation
2 April 2013
Research says mobile banner ads useful, De Persgroep MediaLab drives customers to automaker
26 March 2013
Consumers want more with mobile advertising, Diario HOY's Supertablet campaign gets fantastic results
19 March 2013
Star Media’s unconventional ways of filling revenue gap, becoming competent communicators
12 March 2013
Look to the money, Stampen’s mobile revenue focus, INMA Awards finalists
5 March 2013
Content marketing could be our next big revenue threat, The Economist shares the secrets of its successful business model
26 February 2013
Forget popular youth target and go for the money, Aftenposten digital ad toolkit drives engagement
19 February 2013
Benefitting from news industry change and turning consumers into prosumers
12 February 2013
Trends, truth, beer, events, social media and 2 cases of driving print + digital advertising sales
5 February 2013
Taking augmented reality from gimmick to revenue generator, Ringier helps retailer reach 1.1 million
29 January 2013
7 start-ups publishers should know, Morris Publishing re-thinks itself as audience company
22 January 2013
Edible newspapers and 9 other creative ideas from Axel Springer, 3 SEO techniques to build bottom line
15 January 2013
Content delivery strategies are key to success, revenue in 2013
8 January 2013
Think beyond today’s advertising box, open house newsroom at Concentra
2 January 2013
Season of hope: mobile outlook, keys for transformation, why a museum is a good thing
26 December 2012
SCMP manages lowering of paywall, News Ltd. research shows print + digital lifts real estate sales 20%
18 December 2012
7 holiday gifts for legacy media
11 December 2012
Not all innovation is good for your company + making the digital leap
4 December 2012
Why you should ignore bad ideas from advertisers
27 November 2012
Birth announcements and a father’s love, Deseret News’ fast-growth strategy
20 November 2012
Telling stories consumers long to hear, Torstar’s Startup Weekend, Angry Birds and culture, digital subscriptions
13 November 2012
Digital advertising fluency needed now, mobile transaction tipping point, Facebook photos from India
6 November 2012
Archant’s London24 creates digital brand, Spokesman-Review tourist guide smartphone app
30 October 2012
Resources vs. expectations, measuring print + digital advertising, 7-inch tablets, Richard Branson’s Metro
23 October 2012
Leverage advertising to build readership, Telegraph loyalty programme boosts subscriptions
16 October 2012
The good news of content strategies and the HTML5 illusion
9 October 2012
Goodbye to the pageview and not all innovation is digital
2 October 2012
Be honest with advertising clients and Agora’s content platforms drive sales
25 September 2012
Valuable news uncovers problems, suggests solutions
18 September 2012
News organisations must shake fear of loss to embrace change
11 September 2012
Attention Age yields new membership model and measuring reader behavior
4 September 2012
Tablet growth good news for newspapers, best digital asset is your newspaper
28 August 2012
Advertising revenue priorities and the “sin” of journalism relevance over quality
21 August 2012
Emotion + data to close digital advertising sales, 5 revenue ideas
14 August 2012
The pay model that is paying off for The New York Times
7 August 2012
The free newspaper world according to Metro International
31 July 2012
Embrace employee churn, Des Moines Register caucus app, Digital Commerce 3.0, where is growth
24 July 2012
1 Week at INMA: OpenSky, Daily Telegraph, Verlag Dierichs, Economic Times, Diário de Notícias, Gazeta Wyborcza
17 July 2012
Why you should support your customers on social media
10 July 2012
Digital game plan, winning classified and circulation case studies, growing newspaper into news brand
3 July 2012
Schibsted CEO: strategy focuses on content, quality, collaboration, fiscal conservatism
26 June 2012
What rapid changes at U.S. newspapers in past 30 days mean to us all
19 June 2012
50/50: Star Tribune consumer-driven strategy brings in 42% of revenue
12 June 2012
From newspapers to newspubs, Fairfax iPhone, Seattle Times employment site, keeping sales teams nimble
5 June 2012
Advertising sales lessons from World Congress, Herald Sun fantasy football game drives brand
29 May 2012
What media shifts in next 5 years mean for newspapers, reactions from World Congress, mobile revolution
22 May 2012
Post-INMA World Congress: what’s next for the news industry
15 May 2012
New National Post metrics reflect brand reach, content monetisation from non-media world
1 May 2012
Archant’s front-row seat to news industry’s evolution, muscling through change fatigue
24 April 2012
Marketing at the speed of news, NZ Herald audience strategy, mobile everywhere
17 April 2012
Flawsome consumer trust, outsider view of newspaper economics, Daily Telegraph iPad development
10 April 2012
Mobile progress, product development benchmarks, stepping past trees to see newsmedia forest
3 April 2012
Journalism in multi-media news brand, Gannett daily deals, engaging audiences
27 March 2012
New York Times on Facebook, Stavanger Aftenblad edutainment, mobile trends, culture change, bundling for clients
20 March 2012
Print’s role within multimedia, consumer revenue growth, INMA Awards finalists
13 March 2012
Metro Canada’s culture change, innovating by making advertisers look good, monetisation strategy
6 March 2012
Mobile billing, advertising innovation, Dallas Morning News’ sales model
28 February 2012
Engagement, mobile lessons, how Times of India moved from silent observer to opinion mobiliser
21 February 2012
What JC Penney can teach newspapers, media as the new creative, mobile conference preview
14 February 2012
Mobile as unique media channel, Facebook IPO, Aurasma, interactive marketing
7 February 2012
Web radio, mobile technology, speaking the language of customers
31 January 2012
Digital vs. print crossover point, SCMP community engagement
24 January 2012
How Deseret News manages legacy newspaper’s transformation and adapts to digital disruption
17 January 2012
Forgetting about Google, breakneck change in 2012, Miami advertising seminar
10 January 2012
New Year's resolutions include 50% increase in digital revenue
3 January 2012
Repackaging the newspaper wheel, Steve Jobs, planning in crisis, business ideas from within
27 December 2011
Mobile's effect on newspaper strategy, how to re-capture advertising share
20 December 2011
The appealing audience, making mobile products like IKEA
13 December 2011
Local is our future, Tasteline.com stretches brand, one research figure for newspaper audiences
6 December 2011
George Costanza and newspaper culture change, the truth about mobile Web sites
29 November 2011
Making room for creativity, social media in perspective
22 November 2011
Changing culture assault on newspaper template, digital as a start-up, news industry media lab
15 November 2011
How data could save newspapers, multimedia newsrooms, mobile real estate classifieds
1 November 2011
What Digital First really means to JRC, Apple’s German birth attendants
18 October 2011
Hong Kong branding amid free sheets, how digital dimes will save journalism
11 October 2011
Conforming comfort, tradition destruction, newspaper magazines, mobile advertising
4 October 2011
Newspaper magazines, 4 steps to marketing success, re-thinking publishing's value circle, Winnipeg Free Press embed
27 September 2011
Loyalty editors and engagement, our 150-year head start in media decathlon, New York Times sharing
20 September 2011
10 secrets of success for mobile news execs, re-thinking value and skill sets
13 September 2011
SvD reader interviews revitalise business content, mobile apps that stand out
6 September 2011
Coupon site, lessons from China, culture change and revenue growth
30 August 2011
Integrated newspaper planning, relentless change, HTML5 vs. native app
23 August 2011
Build romance with mobile audience, Potterverse, drilling for data, creativity
16 August 2011
Cool brands for Gen Y, Money Tree, mobile addiction, double-dip economics
9 August 2011
Advertising sales as consulting and integrated solution, smartphone success
2 August 2011
Why people will pay for content on different platforms, Kleine Zeitung children's newspaper
26 July 2011
FINN brand strategy programme, Mark Twain and branding, creation vs. curation, India's print market
19 July 2011
Ingredients for online strategy, SCMP relaunches with eye-popping readership campaign
12 July 2011
Research value emphasises already knowing answers, not asking more questions
6 July 2011
Why we will keep talking about culture change, storytelling antidote to risk aversion
28 June 2011
Deciphering QR codes: part of mobile marketing's future (finally)
21 June 2011
Aligning mission with audience, gaming and content, revised Apple app subscription policy
14 June 2011
Digital sales strategies, mastering content, path of social media revolution
7 June 2011
Impact of social media, New York Times and digital frontier, less than free Indian newspapers
1 June 2011
India's less than free cover price, SCMP redesign, surprise theme from New York
26 May 2011
Surprise theme from New York World Congress: culture trumps strategy
22 May 2011
Paid content strategy, press freedom and marketing, digital package for non-traditional advertisers
10 May 2011
Platform's role in value equation, successful marketing revolves around audience
3 May 2011
Next-generation tablet trends, app madness outside AppStore
26 April 2011
Dopamine, Charlie Sheen and an addiction killing media
19 April 2011
Counting inventory vs. sales innovation, low-cost editorial research, helping advertisers with platforms
12 April 2011
What has changed for daily newspapers, alternative tablet subscription lessons, Groupon model
5 April 2011
Research love at first insight, GeoMap analysis, mobile experimentation
29 March 2011
Consumer perception of paper, early iPad2 reviews, tools for controlling digital deluge
22 March 2011
Canadian vs. American newspapers, U.K. publishers monetise mobile, when cuts go too far
15 March 2011
Brand management, INMA Awards finalists, legacy burden, adapt or die
8 March 2011
Researcher’s spread, how much newspaper stock would you buy?
1 March 2011
INMA E-Newsletter: Denver’s sales model, 2D codes, FINN living in brand, hidden headline of Apple app controversy
22 February 2011
INMA E-Newsletter: Apple and publishers, Media Norge strategy, customer service, The Daily, sales integration
15 February 2011
INMA E-Newsletter: Harness value of choice, Tiger Mothers and social bunnies, selling mobile to advertisers
8 February 2011
INMA E-Newsletter: New mobile/tablet blog, keep the newspaper name, outsource legacy functions
1 February 2011
INMA E-Newsletter: Newspaper Web site as proxy for USP, media use increases
25 January 2011
INMA E-Newsletter: leading vs. forcing change in advertising, making journalism scarcity work
18 January 2011
INMA E-Newsletter: Awards deadline, green economy, tasty content
11 January 2011
INMA Newsletter for Week of 05 January
5 January 2011
INMA E-Newsletter: holiday schedule, Testing NonMember!
29 December 2010
INMA Newsletter for Week of 14 December
14 December 2010
INMA Newsletter for Week of 07 December
7 December 2010
INMA Newsletter for Week of 29 November
29 November 2010
INMA Newsletter for Week of 23 November
23 November 2010
INMA Newsletter for Week of 16 November
16 November 2010
INMA Newsletter for Week of 10 November
10 November 2010
INMA Newsletter for Week of 02 November
2 November 2010
INMA Newsletter for Week of 26 October
26 October 2010
INMA Newsletter for Week of 19 October
19 October 2010
INMA Newsletter for Week of 12 October
12 October 2010
INMA Newsletter for Week of 05 October
5 October 2010
INMA Newsletter for Week of 28 September
28 September 2010
INMA Newsletter for Week of 21 September
21 September 2010
INMA Newsletter for Week of 14 September
14 September 2010
INMA Newsletter for Week of 07 September
7 September 2010
INMA Newsletter for Week of 31 August
31 August 2010
INMA Newsletter for Week of 24 August
24 August 2010
INMA Newsletter for Week of 17 August
17 August 2010
INMA Newsletter for Week of 10 August
10 August 2010
INMA Newsletter for Week of 03 August
3 August 2010
INMA Newsletter for Week of 27 July
27 July 2010
INMA Newsletter for Week of 20 July
20 July 2010
INMA Newsletter for Week of 14 July
14 July 2010
INMA Newsletter for Week of 07 July
7 July 2010
INMA Newsletter for Week of 30 June
30 June 2010
INMA Newsletter for Week of 23 June
23 June 2010
INMA Newsletter for Week of 21 June
21 June 2010
INMA Newsletter for Week of 15 June
15 June 2010
INMA Newsletter for Week of 14 June
14 June 2010
The Latest
5 Danish news media companies partner to offer advertisers real-time bidding option
19 June 2013 | Ideas Blog | Martin Jensen
For Millennials, newspaper readership hinges on convenience, technology
18 June 2013 | Satisfying Audiences Blog | Anne Crassweller
Top Headlines
IRS seeking $300 million from Tribune Co. sale of Newsday, probe may extend to sale of sports team
19 June 2013 | Fortune
Report to Indian parliament says information ministry failed to curb “paid news”, recommends regulation, penalties
19 June 2013 | The Hindu
U.K. newspapers’ print advertising revenues predicted to drop by £400 million by end of 2014, regionals to see biggest losses
19 June 2013 | The Guardian
Member Profiles
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Ashu Phakey
India -
Annie Wong
Hong Kong -
Espen Karlsen
Norway
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Meelis Luht
Estonia -
Trevor Fredericks
Canada -
Martha Ortiz
Colombia