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How do you price content without knowing the consumer's perception of its value?
How do you create value around your content – context, platform, audience?
What are the building blocks for the value of content?
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“Recreating Value for News Content In an Age of Abundance” is a strategic report by INMA that aims to inject the consumer into the newsmedia industry's paid content debate.
Written by INMA Executive Director Earl J. Wilkinson, the report addresses four broad themes:
- Creating value for content will require publishers to carve scarcity from an abundance of information.
- Value is about a smart linkage of unique content with a tightly defined audience with an effective platform.
- Generating value in the consumer's mind is a pre-condition for placing a price tag on content.
- “Value” to publishers employing professional journalists must have a tangible, financial return on investment.
The 53-page INMA report adds dimension and insight into the complex discussions about paid content happening at media companies worldwide. It is required reading for those considering monetising content from consumers.
Click here to download a complete table of contents for “Recreating Value for News Content In an Age of Abundance.”
Who should order this report? “Recreating Value for News Content In an Age of Abundance” is designed for CEOs, editors, marketers, strategists, and audience development executives at newsmedia companies.
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