publication details

publication details << publications

News Media Outlook 2014: Navigating the Minefield


Released: 11 December 2013
Member price: US$ 95
Non-member price: US$595


Summary:

Cultural and business model transformation, moving beyond “print + digital” in revenue diversification, establishing growth foundations, and nurturing the emerging multi-platform hybrid news brand are the key points of focus in the INMA report, “News Media Outlook 2014: Navigating the Minefield.”

Report highlights:

  • The value proposition for stakeholders is about developing a transformation storyline.

  • While digital capabilities are on the rise for media companies, the need to diversify revenue beyond “print + digital” is rising, too.

  • Foundational elements are intensifying in the new media company: management capabilities and scale, platform-agile employees, a Big Data strategy, and culture.

  • Communicating who and what your company and brand represent as a multi-platform hybrid brand continues to evolve.

Who should read the report:

Media company executives charged with leading, strategizing, and seeking new revenue streams and new audiences.

What you get with this report

Included with your report: Price
Complete report, PDF US$595
Click “add to cart” above

Free for INMA members*
Executive summary and table of contents, PDF Free
PowerPoint presentation of report Included with Webinar (release January 14)
Invitation to live Webinar for report (January 14) Included with report

* Free to INMA members whose memberships were active on December 12, 2013

Author:

Earl J. Wilkinson, executive director and CEO, International News Media Association (INMA)

Detailed overview:

Cultural and business model transformations are at the heart of every legacy media company's strategy. Yet moving from print to multi-media is like dancing through a minefield. Some will survive. Some won't.

In the 13th annual “News Media Outlook 2014: Navigating the Minefield,” INMA digs deep into the fast evolution of multi-platform news brands worldwide:

  • Where are the emerging revenue streams to fund great journalism?

  • Where are the new audience development opportunities?

  • What does it mean to be a “news brand” instead of a newspaper or magazine?

“News Media Outlook 2014: Navigating the Minefield” is a report based on the unique access provided by media companies worldwide to author Earl J. Wilkinson, executive director and CEO of INMA. Bringing together conversations, interviews, conference presentations, and a multitude of INMA sources, Wilkinson weaves a storyline of aspiration and concern for 2014.

Leveraging its extensive global network of media companies, INMA brings together in the 2014 News Media Outlook report a comprehensive snapshot of an industry in wrenching change:

  • Transformation: The value proposition for stakeholders is about developing a transformation storyline.

  • Beyond “print + digital”: While digital capabilities are on the rise, the need to diversify revenue beyond “print + digital” is rising, too.

  • Growth foundations: Foundational elements are rising in the new media company: management capabilities and scale, platform-agile employees, a Big Data strategy, and culture.

  • New news brand: Communicating who and what your company and brand represent as a multi-platform hybrid brand continues to evolve.

In Wilkinson's telling of the emerging news brand produced by media companies:

1. Transformation will require a longer landing field than expected.

2. All publishers eventually will be digital.

3. Media companies should embrace the new news brand.

4. Publishers should fish out of bigger revenue ponds.

5. The news industry should link the concept of “transient advantage” to the publisher need for rapid product development.

6. Companies should adopt paid content, yet they should be more honest about objectives.

7. The time to lock in Big Data strategies is now, and every company will have a unique path.

8. Be smarter about print's value in the Multi-Media Age.

9. Structure innovation and culture change for the long-term, and don't wear our employees in the process.

10. Apply the lessons of group digitalization and diversification to news brands.

Join INMA Today
 
Upcoming Events
Aug
27
INMA Congreso Latinoamericano
Panama, Panama
27-29 August 2014
Oct
01
INMA Seminário Internacional - Brasil
São Paulo, Brazil
01-02 October 2014
Oct
06
INMA Revenue Transformation Summit
Denver, United States
06-07 October 2014
Oct
08
INMA European News Media Conference
Tallinn, Estonia
08-10 October 2014
Nov
12
INMA South Asia Conference
New Delhi, India
12-13 November 2014
Nov
18
INMA Middle East Conference
Dubai, United Arab Emirates
18-19 November 2014
May
10
INMA World Congress
New York, United States
10-12 May 2015

More Events

Member Profiles

  • Alvin Lim
    Singapore


  • Klaus Miller
    Switzerland


  • Edi Estermann
    Switzerland



  • Thiyagarajan Kumar
    India


  • Pablo Ferro
    Argentina


  • Kylie Dennis
    Australia



©2014 INMA | Home | About | Contact | RSS | Privacy | Link to INMA | Sitemap

Site by Drawbackwards