Cultural and business model transformation, moving beyond “print + digital” in revenue diversification, establishing growth foundations, and nurturing the emerging multi-platform hybrid news brand are the key points of focus in the INMA report, “News Media Outlook 2014: Navigating the Minefield.”
- The value proposition for stakeholders is about developing a transformation storyline.
- While digital capabilities are on the rise for media companies, the need to diversify revenue beyond “print + digital” is rising, too.
- Foundational elements are intensifying in the new media company: management capabilities and scale, platform-agile employees, a Big Data strategy, and culture.
- Communicating who and what your company and brand represent as a multi-platform hybrid brand continues to evolve.
Who should read the report:
Media company executives charged with leading, strategizing, and seeking new revenue streams and new audiences.
What you get with this report
|Included with your report:
|Complete report, PDF
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|Executive summary and table of contents, PDF
|PowerPoint presentation of report
||Included with Webinar (release January 14)
|Invitation to live Webinar for report (January 14)
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* Free to INMA members whose memberships were active on December 12, 2013
Earl J. Wilkinson, executive director and CEO, International News Media Association (INMA)
Cultural and business model transformations are at the heart of every legacy media company's strategy. Yet moving from print to multi-media is like dancing through a minefield. Some will survive. Some won't.
In the 13th annual “News Media Outlook 2014: Navigating the Minefield,” INMA digs deep into the fast evolution of multi-platform news brands worldwide:
- Where are the emerging revenue streams to fund great journalism?
- Where are the new audience development opportunities?
- What does it mean to be a “news brand” instead of a newspaper or magazine?
“News Media Outlook 2014: Navigating the Minefield” is a report based on the unique access provided by media companies worldwide to author Earl J. Wilkinson, executive director and CEO of INMA. Bringing together conversations, interviews, conference presentations, and a multitude of INMA sources, Wilkinson weaves a storyline of aspiration and concern for 2014.
Leveraging its extensive global network of media companies, INMA brings together in the 2014 News Media Outlook report a comprehensive snapshot of an industry in wrenching change:
- Transformation: The value proposition for stakeholders is about developing a transformation storyline.
- Beyond “print + digital”: While digital capabilities are on the rise, the need to diversify revenue beyond “print + digital” is rising, too.
- Growth foundations: Foundational elements are rising in the new media company: management capabilities and scale, platform-agile employees, a Big Data strategy, and culture.
- New news brand: Communicating who and what your company and brand represent as a multi-platform hybrid brand continues to evolve.
In Wilkinson's telling of the emerging news brand produced by media companies:
1. Transformation will require a longer landing field than expected.
2. All publishers eventually will be digital.
3. Media companies should embrace the new news brand.
4. Publishers should fish out of bigger revenue ponds.
5. The news industry should link the concept of “transient advantage” to the publisher need for rapid product development.
6. Companies should adopt paid content, yet they should be more honest about objectives.
7. The time to lock in Big Data strategies is now, and every company will have a unique path.
8. Be smarter about print's value in the Multi-Media Age.
9. Structure innovation and culture change for the long-term, and don't wear our employees in the process.
10. Apply the lessons of group digitalization and diversification to news brands.