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News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times


Released: 11 December 2012
Member price: US$ 95
Non-member price: US$295


The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take full advantage of the unique synergies of print and digital platforms.

This is the central conclusion to the new INMA report titled “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times.”

Written by INMA Executive Director and CEO Earl J. Wilkinson, this marks the 12th annual strategic assessment of opportunities and threats for news publishers by the non-profit association specialising in global best practices to grow revenue, audience, and brand.

The report covers seven key areas:

  • The key issues in the emerging print + digital ecology

  • The revenue opportunities most likely to replace print advertising

  • An honest assessment of where print fits in multi-media plans

  • The transformational mobile moment confronting us

  • The exponential times of abundance we live in

  • Leading the hybrid news industry in a time of extraordinary change

  • What happens to journalism and brands in this age of transition

Encouraging publishers to focus relentlessly on core competencies as drivers of a robust portfolio of profitable products, the report encourages news publishers to “keep innovating with digital, but such innovation doesn't necessarily have to be at the expense of print with its fervent core audience that can't live without its tactile experience.”

Central to the report is the idea that as publishers are in the middle of the transition from print to multi-media, the transition point in 2013 is a unique place that is all about the synergies between print and digital. Writes Wilkinson: “It doesn't have to be 'print vs. digital.' It can be 'print + digital,' a hybrid ecology where honesty about platform values can elevate the standing of your company and brand.”

* * *

Media companies highlighted: A-Media, Aftonbladet, Archant, Birmingham News, Chicago Tribune, Corelio, Dallas Morning News, The Day, Diario Hoy, Digital First Media, The Economist, Encyclopedia Britannica, Fairfax Media, Financial Times, Folha de S. Paulo, Gannett, The Globe and Mail, Göteborgs-Posten, The Guardian, Lebedev Holdings, Los Angeles Times, Media General, Metro International, New York Times, Pensacola News Journal, RBS Newspapers, The Record, Ringier, Sanoma, Schibsted, The Star-Ledger, Svenska Dagbladet, Telegraph Media Group, Times of India, Today, Wall Street Journal, Winnipeg Free Press

Price: Free for INMA members in first 30 days of release, US$95 for members afterward, US$295 for non-members

Bonus PPT: The report comes with a ready-made PowerPoint presentation that can be used to present to media company staffs as an overview

Preview: Click here to download a table of contents and key takeaways from the report

Who should read: Media company executives charged with strategy and growing revenue, audience, and brand

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