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Making Print + Digital Work For Advertisers


Released: 24 October 2012
Member price: US$ 95
Non-member price: US$295


Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the INMA report “Making Print + Digital Work For Advertisers.”

Get your copy of the report and learn how:

  • Print and digital are effective in activating awareness for advertisers.

  • Quality news brands are environments for emotion, credibility, relevance and awareness.

  • Publishers are creatively filling the roles of agencies and media buyers.

  • Print can be used either as a lead or support medium depending on advertiser needs.

The report features 20 case studies by news publishers illustrating the creative use of print + digital:

  • Reach extender.

  • Complementary combination.

  • Dimension builder.

Benchmark your efforts to come up with creative print + digital marketing solutions for advertisers by acquiring “Making Print + Digital Work For Advertisers” by INMA.

* * *

Featured case studies: Archant, Corelio, Dallas Morning News, Ekstra Bladet, Gazeta Wyborcza, Gannett, Gold Coast Bulletin, Grupo Dutriz, Helsingin Sanomat, Houston Chronicle, Irish Times, Kleine Zeitung, Media 24, New York Times, O Globo, South China Morning Post, Straits Times, Telegraph Media Group, Times of India, and West Australian.

About the report: 17,000 words, 27 executives interviewed, author Dawn McMullan.

Price: Free for INMA members in first 30 days of release, US$95 for members afterward, and US$295 for non-members.

Bonus: The report comes with a ready-made PowerPoint presentation that can be used to present to media company staffs to provide an overview.

Preview: Click here to download a table of contents and executive summary for “Making Print + Digital Work For Advertisers.”

Who should order the report? “Making Print + Digital Work For Advertisers” is written for media company executives seeking creative ways to sell print + digital advertising, conceptualize marketing campaigns for advertisers, demonstrate the effectiveness of print + digital advertising, and strategically re-imagine the value of multi-media advertising to clients. Typically this would be advertising executives, digital executives, CEOs, marketers, and researchers.

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