publication details

publication details << publications

Making Print + Digital Work For Advertisers

Released: 24 October 2012
Member price: US$ 95
Non-member price: US$295
Add to Cart

Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the INMA report “Making Print + Digital Work For Advertisers.”

Get your copy of the report and learn how:

  • Print and digital are effective in activating awareness for advertisers.

  • Quality news brands are environments for emotion, credibility, relevance and awareness.

  • Publishers are creatively filling the roles of agencies and media buyers.

  • Print can be used either as a lead or support medium depending on advertiser needs.

The report features 20 case studies by news publishers illustrating the creative use of print + digital:

  • Reach extender.

  • Complementary combination.

  • Dimension builder.

Benchmark your efforts to come up with creative print + digital marketing solutions for advertisers by acquiring “Making Print + Digital Work For Advertisers” by INMA.

* * *

Featured case studies: Archant, Corelio, Dallas Morning News, Ekstra Bladet, Gazeta Wyborcza, Gannett, Gold Coast Bulletin, Grupo Dutriz, Helsingin Sanomat, Houston Chronicle, Irish Times, Kleine Zeitung, Media 24, New York Times, O Globo, South China Morning Post, Straits Times, Telegraph Media Group, Times of India, and West Australian.

About the report: 17,000 words, 27 executives interviewed, author Dawn McMullan.

Price: Free for INMA members in first 30 days of release, US$95 for members afterward, and US$295 for non-members.

Bonus: The report comes with a ready-made PowerPoint presentation that can be used to present to media company staffs to provide an overview.

Preview: Click here to download a table of contents and executive summary for “Making Print + Digital Work For Advertisers.”

Who should order the report? “Making Print + Digital Work For Advertisers” is written for media company executives seeking creative ways to sell print + digital advertising, conceptualize marketing campaigns for advertisers, demonstrate the effectiveness of print + digital advertising, and strategically re-imagine the value of multi-media advertising to clients. Typically this would be advertising executives, digital executives, CEOs, marketers, and researchers.

Join INMA Today
Upcoming Events
INMA Big Data for South Asia Media Summit
New Delhi, India
26 May 2015
INMA Congreso Latinoamericano
Bogotá, Colombia
13-14 August 2015
INMA South Asia Conference
New Delhi, India
19-20 August 2015
INMA European News Media Conference
Budapest, Hungary
18-20 October 2015
INMA Seminário Internacional - Brasil
São Paulo, Brazil
09-10 November 2015
INMA Newsroom Integration Workshop
New Delhi, India
18 November 2015

More Events

Member Profiles

  • Lucinda Chodan

  • Charl Reineke
    South Africa

  • Phillip Niccolls
    United States

  • Sandy Naudé
    South Africa

  • Daniel Nielsen

  • Simon Smith

©2015 INMA | Home | About | Contact | RSS | Privacy | Link to INMA | Sitemap

Site by Drawbackwards