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Emerging Mobile Strategies for News Publishers


Released: 24 June 2012
Member price: US$ 95
Non-member price: US$295


“Smart” mobile strategies point publishers to new audience, content, and advertising opportunities, according to a new report by INMA that features 15 case studies and global trends.

“Emerging Mobile Strategies for News Publishers” synthesizes key learnings from leading news publishers in North America and Europe on their deployment of smartphones and tablets to connect with increasingly on-the-go consumers.

Emphasising that publishers are less than two years from the majority of their content being consumed via smartphones and tablets, the report looks at:

  • Why mobile matters to publishers now.

  • The need to keep mobile strategies flexible.

  • Consumer expectations of news on mobile devices.

  • How mobile content is treated.

  • Differentiating mobile Web vs. apps.

  • Differences in the smartphone and tablet.

  • Where mobile advertising fits.

The report features profiles of mobile and digital strategies from The Financial Times, Digital First Media, The Guardian, Sanoma, The New York Times, San Francisco Chronicle, Miami Herald, Telegraph Media Group, Deseret News Publishing, Toronto Star, Tribune Company, Ekstra Bladet, The Spokesman-Review, The Globe and Mail, and The Eagle-Tribune.

“Emerging Mobile Strategies for News Publishers” is a 15,000-word report written by Austin writer Shelley Seale, available for free to INMA members and for US$295 to non-members.

The report comes with a ready-made PowerPoint presentation to be presented to media company staffs and based on the details of the report, a first for INMA.

* * * 

Preview: Click here to download a table of contents and executive summary for “Emerging Mobile Strategies for News Publishers”

Who should order the report? “Emerging Mobile Strategies for News Publishers” is written for media company executives looking to create strategies for smartphones and mobile such as CEOs, editors, marketers, as well as digital and audience specialists.

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