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News Audience Engagement Initiatives You Can Use

Released: 21 March 2012
Member price: US$ 95
Non-member price: US$295
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“News Audience Engagement Initiatives You Can Use” is a report by INMA that details 23 of the world's best club- and community-based programmes by news publishers to deeply connect with readers.

As part of a broader engagement trend, media companies are segmenting discerning audiences into valued communities and delivering targeted services - some that become revenue generators, others for loyalty and value-added purposes.

In this new report, INMA brings together the best news audience engagement initiatives that, in our view, can be replicated by peer media companies at the concept level:

  • Subscriber loyalty programmes.
  • Debate series.
  • Wine club.
  • Practice tests.
  • Food club.
  • Football community.
  • Educational programmes.
  • Family media guides.
  • Conferences and events.
  • Sports bar.
  • News café.
  • Travel club/cruise.
  • Speaker series.

The 23 news companies from 11 countries featured in the report include Aftenposten, Aftonbladet, The Australian, Belfast Telegraph, Calgary Herald, Chicago Tribune, Dagens Nyheter, Daily Mirror, Daily Telegraph, Dainik Jagran, Deseret Media Companies, Financial Times, The Globe and Mail, O Globo, Hamburger Abendblatt, Hindustan Times, The New Paper, The New York Times, The Washington Post, The Times of India, Wegener, The West Australia, and Winnipeg Free Press.

“As the economics of news publishing changes, media companies are increasingly looking to these non-traditional initiatives to attract eyeballs, the passion of audiences, and consumer revenue,” said Earl J. Wilkinson, executive director and CEO of INMA. “This report brings the cutting-edge of these initiatives into one location for learning and benchmarking.”

“News Audience Engagement Initiatives You Can Use” is written by Boston author Jeremy C. Fox.

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Preview: Click here to download a table of contents for “News Audience Engagement Initiatives You Can Use”

Who should order the report? “News Audience Engagement Initiatives You Can Use” is written for media company executives looking to grow audience, deepen audience engagement, new business development, new product development, circulation, readership, and marketing.


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