publications

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Smartphone App Lessons for Media Companies

The trials, tribulations, and aspirations of 19 media companies trying to make smartphone apps work for its most loyal readers is the focus of "Smartphone App Lessons for Media Companies."
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
23 July 2015


 

News Media Outlook 2015: Re-Imagining the Transformation

Pinpointing the trajectory of news media companies moving faster in the digital ecosystem is the focus of "News Media Outlook 2015: A New Way of Imagining the Transformation Ahead." The report updates media industry's efforts to reinvent for the Digital Age: transformation, innovation, the digital ecosystem, technology, change management, Big Data, programmatic, mobile, and more.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
22 January 2015


 

Making Big Data Smarter for Media Companies

The emerging Big Data editorial, audience, and advertising road map for news publishers is the focus of the INMA report, "Making Big Data Smarter for Media Companies." Featuring 17 profiles of how media companies are implementing Big Data, the report explores the cultural, strategic, personnel, and foundational ramifications of how publishers get their arms around data and make it actionable.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
08 December 2014


 

Programmatic Advertising Opportunities for News Publishers

How media companies can capitalize on programmatic buying in the fast-evolving sales of digital advertising is the focus of the INMA report, "Programmatic Advertising Opportunities for News Publishers." The report provides history and context on programmatic advertising sales, the market opportunities for news publishers, the local advertising landscape for programmatic, and where this space is going next.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
10 September 2014


 

News Media Outlook 2014: Navigating the Minefield

Cultural and business model transformation, moving beyond “print + digital” in revenue diversification, establishing growth foundations, and nurturing the emerging multi-platform hybrid news brand are the key points of focus in the INMA report, “News Media Outlook 2014: Navigating the Minefield.”
  Member Price:
US$ 95
Non-Member Price:
US$595
Released:
11 December 2013


 

The Smartphone Choices for Media Companies

Developing products, audiences, and monetisation strategies for the fast-rising hand-held mobile device is the focus of the INMA report, “The Smartphone Choices for Media Companies.”
  Member Price:
US$ 95
Non-Member Price:
US$595
Released:
06 November 2013


 

The Revenue-Driven Mandate for Portfolio Development

Developing a more sophisticated strategic pipeline for new products by news media companies is the focus of the INMA report, “The Revenue-Driven Mandate for Portfolio Development.” Under pressure to accelerate the development of revenue streams, learn how 10 leading media companies develop new products and create organisational cultures that foster effective innovation.
  Member Price:
US$ 95
Non-Member Price:
US$395
Released:
25 June 2013


 

Making Video Pay Off For News Publishers

Evaluating the revenue and audience opportunities that the rapid rise in online video consumption offers media companies requires a plan to produce, acquire, and segment video content. “Making Video Pay Off for News Publishers” looks at the video opportunities for media companies from the perspectives of audience, content, and advertising.
  Member Price:
US$ 95
Non-Member Price:
US$395
Released:
03 April 2013


 

News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times

The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take full advantage of the unique synergies of print and digital platforms. This is the focus of “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times.”
  Member Price:
US$ 95
Non-Member Price:
US$295
Released:
11 December 2012


 

Making Print + Digital Work For Advertisers

Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the INMA report “Making Print + Digital Work For Advertisers.” Learn the most creative and effective ways to combine print and digital for advertisers through 20 best-in-class case studies.
  Member Price:
US$ 95
Non-Member Price:
US$295
Released:
24 October 2012



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