Publications

publications

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Making Video Pay Off For News Publishers

Evaluating the revenue and audience opportunities that the rapid rise in online video consumption offers media companies requires a plan to produce, acquire, and segment video content. “Making Video Pay Off for News Publishers” looks at the video opportunities for media companies from the perspectives of audience, content, and advertising.

Member Price:
US$ 95
Non-Member Price:
US$395
Released:
03 April 2013

News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times

The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take full advantage of the unique synergies of print and digital platforms. This is the focus of “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times.”

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
11 December 2012

Making Print + Digital Work For Advertisers

Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the INMA report “Making Print + Digital Work For Advertisers.” Learn the most creative and effective ways to combine print and digital for advertisers through 20 best-in-class case studies.

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
24 October 2012

Emerging Mobile Strategies for News Publishers

“Emerging Mobile Strategies for News Publishers” synthesizes key learnings from 15 leading news publishers in North America and Europe on their deployment of smartphone and tablet products to connect with increasingly on-the-go consumers.

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
24 June 2012

News Audience Engagement Initiatives You Can Use

“News Audience Engagement Initiatives You Can Use” details 23 of the world’s best club- and community-based programmes by news publishers to deeply connect with readers. Among case studies are subscriber loyalty programmes, debate series, wine club, practice tests, food club, football community, educational programmes, family media guides, conferences and events, sports bar, news café, travel club, and speaker series.

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
21 March 2012

Newsmedia Outlook 2012: Culture Change and the Multi-Media Growth Path

To complete the transition from newspapers to multi-media news companies requires a root-and-branch change of professional cultures that make up the newsmedia industry. This report looks at culture change, consumer pay options, where print fits, social media, mobile, and what advertisers want from multi-media companies.

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
14 December 2011

Pricing and Packaging the Bundled News Subscription

How and why to bundle print, Web, tablet and smartphone subscriptions for newsmedia companies is the focus of this report that features case studies of publishers implementing packages based on one brand, one bundle, many platforms.

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
17 November 2011

Best in Newsmedia Marketing 2011

Benchmark your newspaper's marketing efforts against the world's top newspaper marketing campaigns from the past year contained in Best In Newsmedia Marketing 2011. Inspire your marketing and creative teams with this aspirational e-publication of 91 illustrated campaigns.

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
01 June 2011

Newspapers and Social Media: From Monologue to Dialogue

How publishers address the changing shape of consumer attention through social media optimisation (SMO) is the focus of this report. Topics include why social media engagement gives new life to content, how to identify a brand voice that is social, and newspapers building social experiences around content.

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
27 April 2011

Tablet Opportunities for News Publishers

One year after the iPad's announcement, news publishers are zealously experimenting with tablets and apps to see where they fit into the lives of consumers and the budgets of advertisers. Engagement is up, multi-media strategies are in, and how people interact with news may never be the same. Learn what market-leading newspapers worldwide are doing to exploit the opportunities presented by the iPad and emerging devices.

Member Price:
US$ 95
Non-Member Price:
US$295
Released:
26 January 2011