publications

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Evaluating Distributed Content in the News Media Ecosystem

The rapid rise of mobile and social networks has spawned a mad rush by media companies to distribute content on platforms other than their own, yet whether to distribute and where to distribute depend on the publisher's objectives and context.
  Member Price:
US$ 0
Non-Member Price:
US$695
Released:
26 April 2016


 

News Media Outlook 2016: The Dimension Behind the Façade

After seven years of adding new functionality to fast-transitioning media companies, the year ahead will be focused on back-filling and optimising those competencies, according to "News Media Outlook 2016: The Dimension Behind the Façade."
  Member Price:
US$ 0
Non-Member Price:
US$695
Released:
11 March 2016


 

What To Do About Adblocking

An executive-level overview of the adblocking phenomenon and what news media companies should (and shouldn't) do to combat it.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
15 February 2016


 

Revenue Diversification Beyond Traditional Print and Digital

What 14 media companies in 10 countries are doing to diversify revenue streams beyond traditional print and digital media. Is the focus of the INMA report, "Revenue Diversification Beyond Traditional Print and Digital."
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
15 December 2015


 

How Media Companies Embrace the Process of Innovation

How 17 media companies implemented innovation processes to transform their corporate cultures for better outcomes in the Digital Age is the focus of "How Media Companies Are Implementing the Process of Innovation.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
12 November 2015


 

Smartphone App Lessons for Media Companies

The trials, tribulations, and aspirations of 19 media companies trying to make smartphone apps work for its most loyal readers is the focus of "Smartphone App Lessons for Media Companies."
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
23 July 2015


 

News Media Outlook 2015: Re-Imagining the Transformation

Pinpointing the trajectory of news media companies moving faster in the digital ecosystem is the focus of "News Media Outlook 2015: A New Way of Imagining the Transformation Ahead." The report updates media industry's efforts to reinvent for the Digital Age: transformation, innovation, the digital ecosystem, technology, change management, Big Data, programmatic, mobile, and more.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
22 January 2015


 

Making Big Data Smarter for Media Companies

The emerging Big Data editorial, audience, and advertising road map for news publishers is the focus of the INMA report, "Making Big Data Smarter for Media Companies." Featuring 17 profiles of how media companies are implementing Big Data, the report explores the cultural, strategic, personnel, and foundational ramifications of how publishers get their arms around data and make it actionable.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
08 December 2014


 

Programmatic Advertising Opportunities for News Publishers

How media companies can capitalize on programmatic buying in the fast-evolving sales of digital advertising is the focus of the INMA report, "Programmatic Advertising Opportunities for News Publishers." The report provides history and context on programmatic advertising sales, the market opportunities for news publishers, the local advertising landscape for programmatic, and where this space is going next.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
10 September 2014


 

News Media Outlook 2014: Navigating the Minefield

Cultural and business model transformation, moving beyond “print + digital” in revenue diversification, establishing growth foundations, and nurturing the emerging multi-platform hybrid news brand are the key points of focus in the INMA report, “News Media Outlook 2014: Navigating the Minefield.”
  Member Price:
US$ 95
Non-Member Price:
US$595
Released:
11 December 2013



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