publications

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Programmatic Advertising Opportunities for News Publishers

How media companies can capitalize on programmatic buying in the fast-evolving sales of digital advertising is the focus of the INMA report, "Programmatic Advertising Opportunities for News Publishers." The report provides history and context on programmatic advertising sales, the market opportunities for news publishers, the local advertising landscape for programmatic, and where this space is going next.
  Member Price:
US$ 95
Non-Member Price:
US$695
Released:
10 September 2014


 

News Media Outlook 2014: Navigating the Minefield

Cultural and business model transformation, moving beyond “print + digital” in revenue diversification, establishing growth foundations, and nurturing the emerging multi-platform hybrid news brand are the key points of focus in the INMA report, “News Media Outlook 2014: Navigating the Minefield.”
  Member Price:
US$ 95
Non-Member Price:
US$595
Released:
11 December 2013


 

The Smartphone Choices for Media Companies

Developing products, audiences, and monetisation strategies for the fast-rising hand-held mobile device is the focus of the INMA report, “The Smartphone Choices for Media Companies.”
  Member Price:
US$ 95
Non-Member Price:
US$595
Released:
06 November 2013


 

The Revenue-Driven Mandate for Portfolio Development

Developing a more sophisticated strategic pipeline for new products by news media companies is the focus of the INMA report, “The Revenue-Driven Mandate for Portfolio Development.” Under pressure to accelerate the development of revenue streams, learn how 10 leading media companies develop new products and create organisational cultures that foster effective innovation.
  Member Price:
US$ 95
Non-Member Price:
US$395
Released:
25 June 2013


 

Making Video Pay Off For News Publishers

Evaluating the revenue and audience opportunities that the rapid rise in online video consumption offers media companies requires a plan to produce, acquire, and segment video content. “Making Video Pay Off for News Publishers” looks at the video opportunities for media companies from the perspectives of audience, content, and advertising.
  Member Price:
US$ 95
Non-Member Price:
US$395
Released:
03 April 2013


 

News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times

The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take full advantage of the unique synergies of print and digital platforms. This is the focus of “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times.”
  Member Price:
US$ 95
Non-Member Price:
US$295
Released:
11 December 2012


 

Making Print + Digital Work For Advertisers

Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the INMA report “Making Print + Digital Work For Advertisers.” Learn the most creative and effective ways to combine print and digital for advertisers through 20 best-in-class case studies.
  Member Price:
US$ 95
Non-Member Price:
US$295
Released:
24 October 2012


 

Emerging Mobile Strategies for News Publishers

“Emerging Mobile Strategies for News Publishers” synthesizes key learnings from 15 leading news publishers in North America and Europe on their deployment of smartphone and tablet products to connect with increasingly on-the-go consumers.
  Member Price:
US$ 95
Non-Member Price:
US$295
Released:
24 June 2012


 

News Audience Engagement Initiatives You Can Use

“News Audience Engagement Initiatives You Can Use” details 23 of the world’s best club- and community-based programmes by news publishers to deeply connect with readers. Among case studies are subscriber loyalty programmes, debate series, wine club, practice tests, food club, football community, educational programmes, family media guides, conferences and events, sports bar, news café, travel club, and speaker series.
  Member Price:
US$ 95
Non-Member Price:
US$295
Released:
21 March 2012


 

Newsmedia Outlook 2012: Culture Change and the Multi-Media Growth Path

To complete the transition from newspapers to multi-media news companies requires a root-and-branch change of professional cultures that make up the newsmedia industry. This report looks at culture change, consumer pay options, where print fits, social media, mobile, and what advertisers want from multi-media companies.
  Member Price:
US$ 95
Non-Member Price:
US$295
Released:
14 December 2011



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