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Blow It Up: Sales Strategies for Disruptive Technologies
A Canwest Success Story
What About Social Media?
This Is a Free World, So What Are You Talking About?
Ramifications of Apple Tablet and E-Reader Phenomenon
Publishers and Their Customers Confront The Future Of Paid Publishing Commerce
Content Monetisation In Context of Segmented Audiences
Youth football tournament brings country together, shines light on newspaper
Expressen’s Sanktan youth football tournament brings traffic to newspaper web sites, encourages a feeling of community, and could be the future of Swedish football
World Cup brings great sales and marketing opportunities
Independent Newspapers South Africa embrace World Cup mania, bringing in added revenue, creating advertiser opportunities, and educating locals and visitors.
Contest partnership with theme park sparks strong reader engagement
Wegener NieuwsMedia’s regional newspapers feature Fairy Tale Mystery campaign that includes children in a nationwide hide-and-seek. The response by children and parents surpassed expectations and created a win-win experience.

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