Brand-building academy brings editorial, advertising together
At Schibsted, “brand-building” now is one of the most used phrases — a sharp departure from the corporate feeling just a few years ago. So far, 170 of the company’s leaders have graduated from the Schibsted Brand Academy, and revenues are up.
|
6 September 2010 | Hilde Torvanger |
Ideas Magazine
Views: 15,
Favourites: 0,
Comments: 0,
Length: 855 words
|
Youth football tournament brings country together, shines light on newspaper
Expressen’s Sanktan youth football tournament brings traffic to newspaper web sites, encourages a feeling of community, and could be the future of Swedish football
|
27 August 2010 | Lena Whitman |
Ideas Magazine
Views: 111,
Favourites: 0,
Comments: 0,
Length: 525 words
|
Community-minded game brings publicity for newspaper, local charities
Democrat and Chronicle’s “Picture the Impossible” campaign uses online games, community challenges, newspaper puzzles to bring in revenue for local charities, teach local history.
|
24 August 2010 | Traci Bauer |
Ideas Magazine
Views: 128,
Favourites: 0,
Comments: 1,
Length: 506 words
|
Social media use empowers readers, connects to newsroom and marketing
Austin American-Statesman embraces the opportunities provided by social media by using Twitter and Facebook as extensions of the newsroom and marketing department.
|
22 August 2010 | Robert Quigley |
Ideas Magazine
Views: 235,
Favourites: 0,
Comments: 0,
Length: 472 words
|
Multi-faceted campaign sets the agenda for nationwide electoral reform
Dainik Jagran leads India in a campaign to reform its electoral process, reaching almost 4.5 million people in the process.
|
15 August 2010 | Basant Rathore |
Ideas Magazine
Views: 120,
Favourites: 0,
Comments: 1,
Length: 725 words
|
TV Guide relaunch boosts subscriptions, reader sales
Well-researched relaunch noticed by 74% of readers, sets The Sunday Telegraph apart from its competitor.
|
5 August 2010 | Adrienne Tam |
Ideas Magazine
Views: 222,
Favourites: 0,
Comments: 0,
Length: 534 words
|
Sunday newspaper launch creates separation between weekday and weekend
Reader research by Göteborgs-Posten drives product choices and marketing message in new GP Söndag, creating “distance” for weekend consumption of news.
|
1 August 2010 | Charlotte Odbjer |
Ideas Magazine
Views: 326,
Favourites: 0,
Comments: 0,
Length: 440 words
|
Health, fitness challenge increases online traffic, revenue
The Calgary Herald’s “Herald Health Club” brings in C$270,000 in print/online revenue, increases section size, advertising, and brings the community together.
|
30 July 2010 | Siobhan Vinish |
Ideas Magazine
Views: 270,
Favourites: 0,
Comments: 0,
Length: 607 words
|
Process-oriented redesign a success with readers, advertisers
In an environment that questions the future of newspapers, O Estado de S. Paulo pursues a new graphic and editorial project that enriches and promotes the newspaper, increasing circulation and advertising revenues.
|
25 July 2010 | Roberto Gazzi and João Felipe Souza |
Ideas Magazine
Views: 230,
Favourites: 0,
Comments: 0,
Length: 564 words
|
Bringing family values to classified advertising
Instead of using gimmicks, which is traditional in the Brazil market, Gazeta do Povo uses a “family” to represent its classified ads, increasing sales by almost 20%.
|
11 July 2010 | Fhabyo Matesick and Axeu Aislan Beluca |
Ideas Magazine
Views: 247,
Favourites: 0,
Comments: 0,
Length: 671 words
|
