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Campaign promotes value, targets women subscribers Cox Media Group Ohio triples subscription starts with “Value Inside” campaign, increasing sales by more than 200% and generating US$320,000 in new revenue.
12 August 2010 \| Barbara Kedziora \| Ideas Magazine Views: 192, Favourites: 0, Comments: 0, Length: 527 words brand/line extensions subscriptions research
KISS, George Bush help sell newspapers The StarPhoenix’s “Beat the Box Office” campaign helps keep subscribers, gathers e-mail addresses for database, and fosters e-mail advertising relationship.
21 July 2010 \| Brad Lawlor \| Ideas Magazine Views: 247, Favourites: 0, Comments: 0, Length: 479 words online usage and engagement multi-media usage and engagement retention
Proper home delivery service reaches Ireland Home delivery service in Ireland has never been as popular as it has been in much of the world. So The Irish Times provided an early morning convenience to entice consumers into the habit.
10 May 2010 \| Fran Walsh \| Ideas Magazine Views: 520, Favourites: 0, Comments: 0, Length: 535 words subscriptions acquisition print products
New subscription plan offers flexibility Nordjyske Stiftstidende creates FLX model allowing for subscriptions any three days of the week. This is the first step toward looking at audience instead of subscribers.
30 March 2010 \| Henrik Bruun \| Ideas Magazine Views: 502, Favourites: 0, Comments: 1, Length: 756 words subscriptions acquisition print readership and engagement
Email Retention Campaign
25 March 2010 \| 2-D Views: 414, Favourites: 0, Comments: 0, Length: 0 words subscriptions retention
The ticket campaign
23 March 2010 \| Radio Campaigns Views: 647, Favourites: 0, Comments: 0, Length: 1 words acquisition single-copy radio
Information can change your life
23 March 2010 \| 2-D Views: 431, Favourites: 0, Comments: 0, Length: 0 words subscriptions single-copy
Signatures campaign
17 March 2010 \| 2-D Views: 360, Favourites: 0, Comments: 0, Length: 0 words print circulation sales subscriptions
Takeover Het Volk by Het Nieuwsblad
16 March 2010 \| 2-D Views: 485, Favourites: 0, Comments: 0, Length: 0 words print circulation sales subscriptions single-copy
Information can change your life
15 March 2010 \| TV Campaigns Views: 434, Favourites: 0, Comments: 0, Length: 1 words subscriptions television

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