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Campaign promotes value, targets women subscribers
Cox Media Group Ohio triples subscription starts with “Value Inside” campaign, increasing sales by more than 200% and generating US$320,000 in new revenue.
KISS, George Bush help sell newspapers
The StarPhoenix’s “Beat the Box Office” campaign helps keep subscribers, gathers e-mail addresses for database, and fosters e-mail advertising relationship.
Proper home delivery service reaches Ireland
Home delivery service in Ireland has never been as popular as it has been in much of the world. So The Irish Times provided an early morning convenience to entice consumers into the habit.
New subscription plan offers flexibility
Nordjyske Stiftstidende creates FLX model allowing for subscriptions any three days of the week. This is the first step toward looking at audience instead of subscribers.
Email Retention Campaign
The ticket campaign
 
Information can change your life
Signatures campaign
Takeover Het Volk by Het Nieuwsblad
Information can change your life

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