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cross-platform advertising << advertising << topics

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Content and product mix that brings consumers and customers together
1 September 2010 \| Candy Lee \| Speeches Archive Views: 33, Favourites: 0, Comments: 0, Length: 0 words cross-platform advertising multi-media usage and engagement segmentation
A Canwest Success Story
1 September 2010 \| Kirk Allen \| Speeches Archive Views: 19, Favourites: 0, Comments: 0, Length: 0 words cross-platform advertising planning
How to Make the Multi-Platform Sales Engine Work
1 September 2010 \| Earl J. Wilkinson \| Speeches Archive Views: 24, Favourites: 0, Comments: 0, Length: 0 words cross-platform advertising multi-media usage and engagement cultural change
Contest offers proof that job section gets people hired The Cape Times uses employment contest to show the influence of its Career Times supplement.
19 August 2010 \| Michael Vale \| Ideas Magazine Views: 197, Favourites: 0, Comments: 0, Length: 414 words recruitment/employment/jobs cross-platform advertising brand/line extensions
SMS partnership brings in new advertisers MiD DAY collaborates with SMS company to bring in new advertising revenue, controlling costs, and attracting 200,000 subscribers.
4 August 2010 \| Nirvan Biswas \| Ideas Magazine Views: 183, Favourites: 0, Comments: 0, Length: 417 words cross-platform advertising mobile usage and engagement mobile
Software unleashes full commercial value of hyper-local sports CommunitySportsDesk allows newspapers to better cover sports with micro fan bases, an attractive market to local advertisers in print and online.
1 August 2010 \| Bill Dunbar \| Ideas Magazine Views: 200, Favourites: 0, Comments: 0, Length: 444 words cross-platform advertising multi-media usage and engagement technology
Section’s integrated approach increases online sales Real estate agents spurred an integrated approach for The Sydney Morning Herald’s Domain section, spawning a new “launch” to sell its print and online strengths, growing online sales by 15% and increasing market share.
13 July 2010 \| Elizabeth Ross \| Ideas Magazine Views: 233, Favourites: 0, Comments: 0, Length: 527 words real estate/property/homes cross-platform advertising classified
Defining and delivering the cross-media audience metrics Cross-media measurement carried over into a panel discussion about what metrics are needed in a 360-degree media and marketing world. Cross-media audience metrics are critically important, according ...
22 June 2010 \| Reports: ARF Audience Measurement Conference \| New York, United States Views: 283, Favourites: 0, Comments: 0, Length: 199 words cross-platform advertising
Marketers talk measurement: closing the loop on cross-media ROI Researchers and marketers faced off in a sometimes fiery discussion about what’s needed from audience measurement to improve cross-media ROI. Moderator Joel Rubinson, chief research officer for ...
22 June 2010 \| Reports: ARF Audience Measurement Conference \| New York, United States Views: 192, Favourites: 0, Comments: 0, Length: 169 words cross-platform advertising
Media smackdown: discovering how to attain the most effective ad spend possible Susan Hogan, director of research & sales development for Martha Stewart Omnimedia, moderated a series of presentations about studies of different media. “Strengths of TV, Print & Online ...
22 June 2010 \| Reports: ARF Audience Measurement Conference \| New York, United States Views: 245, Favourites: 0, Comments: 0, Length: 376 words cross-platform advertising studies

249 Results
Page 1 of 25

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