Ideas Magazine

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Ideas Magazine

INMA's ideas: the magazine of newsmedia marketing is the media industry's premier publication highlighting cutting-edge thinking, strategies that work, and practical marketing best practices by content-rich newsmedia companies aiming to grow audience, advertising, and brand. To submit an article click here to message Editor Dawn McMullan.

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September 2010

Brand-building academy brings editorial, advertising together
6 September 2010 | Hilde Torvanger | Schibsted

E-mail coupon deals are a win-win for advertisers, readers
2 September 2010 | Paul Jewell | The Commercial Appeal

August 2010

Hey newspapers: CRM is a dirty word
31 August 2010 | Roger Dunbar | The Globe and Mail

Youth football tournament brings country together, shines light on newspaper
27 August 2010 | Lena Whitman | Expressen

World Cup brings great sales and marketing opportunities
26 August 2010 | Sandy Naudé | Independent Newspapers South Africa

Community-minded game brings publicity for newspaper, local charities
24 August 2010 | Traci Bauer | Democrat and Chronicle

Social media use empowers readers, connects to newsroom and marketing
22 August 2010 | Robert Quigley | Austin American-Statesman

Contest partnership with theme park sparks strong reader engagement
20 August 2010 | Antoinette van Dijk | Wegener Media

Contest offers proof that job section gets people hired
19 August 2010 | Michael Vale | Cape Times

The future of content in a connected economy
17 August 2010 | Gerd Leonhard

Multi-faceted campaign sets the agenda for nationwide electoral reform
15 August 2010 | Basant Rathore | Dainik Jagran

Editorial series uses live blogging, experts to draw in public
12 August 2010 | Diana MacKay | The Hamilton Spectator

Campaign promotes value, targets women subscribers
12 August 2010 | Barbara Kedziora

TV Guide relaunch boosts subscriptions, reader sales
5 August 2010 | Adrienne Tam | The Sunday Telegraph

SMS partnership brings in new advertisers
4 August 2010 | Nirvan Biswas | Mid Day Infomedia Ltd.

Entrepreneurs prove successful advertising doesn’t have to be complicated
2 August 2010 | Marcin Grodzicki | Agora

Sunday newspaper launch creates separation between weekday and weekend
1 August 2010 | Charlotte Odbjer | Göteborgs-Posten

Software unleashes full commercial value of hyper-local sports
1 August 2010 | Bill Dunbar | Kenosha News

July 2010

Health, fitness challenge increases online traffic, revenue
30 July 2010 | Siobhan Vinish | Calgary Herald

Redesign backed with marketing and product changes grows young adult audience
28 July 2010 | Diptakirti Chaudhuri | Hindustan Times

Tourism campaign wows skeptical advertising clients
28 July 2010 | Brooke McCluskey | Hoosier Times Newspaper Group

Hour-long letter gets advertisers in the Sunday mindset
26 July 2010 | Fenella Humphreys | APN New Zealand Publishing

Process-oriented redesign a success with readers, advertisers
25 July 2010 | Roberto Gazzi and João Felipe Souza | O Estado de S. Paulo

KISS, George Bush help sell newspapers
21 July 2010 | Brad Lawlor | The StarPhoenix

The state of print media during the Digital Age
20 July 2010 | Jerry Brown

The iPad poses vexing challenges for publishers
19 July 2010 | Roger Fidler

Alternative ideas for paper can grab attention, revenue
15 July 2010 | Laura Ashley

Advertisers inspire, benefit from Christmas campaign
15 July 2010 | Tara Furnell | Townsville Bulletin

Section’s integrated approach increases online sales
13 July 2010 | Elizabeth Ross | The Sydney Morning Herald

Bringing family values to classified advertising
11 July 2010 | Fhabyo Matesick and Axeu Aislan Beluca | Gazeta do Povo

Developing a newspaper of the future
9 July 2010 | Marcelo Benez | Folha de S.Paulo

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