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INMA Marketing/Promotions Conference


05-06 October 2006
Atlanta, Georgia  United States

Below are summaries of key presentations from the event. Click on a headline to view the summary:

 
  • Developing media relations strategies
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  • Developing online search marketing strategies
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  • Establishing customer loyalty and retention programmes
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  • Media marketing and promotion strategies for newspapers
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  • Newspapers' product development strategies


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