Nobody knows the inside story of Silicon Valley like Alan Mutter — leader, moderator, and guru of the INMA Silicon Valley Study Tour. Ink-stained newspaper editor early in his career and Silicon Valley start-up CEO later, Alan today is an internationally known blogger and faculty member of the University of California at Berkeley Graduate School of Journalism. Sign up for the INMA Silicon Valley Study Tour and peek inside the doors Alan will exclusively open for INMA. Benefit from his insights and wisdom in the intimate atmosphere of a study tour.
The INMA Silicon Valley Study Tour is organized around these key themes and activities:
Building audience via enriched content and social networks
Leveraging third-party platforms (like Google) to build scale
Creating, sharing and monetizing video, the fastest-growing format
Monetization via traditional and native ads — and more
A first look at emerging technology that will shape the future
Group roundtables to network, discuss observations and share ideas
Confirmed study tour visits as of July 27, 2017:
Product and partnership updates
Product and partnership updates
The fifth most popular site in U.S.
The quest for visibility on the Web
Artificial intelligence and self-driving cars
Voice is the next big computing platform
How it remade itself
Focusing on native advertising
Insider insights from Silicon Valley editor on native advertising
Automated article creation from databases
Augmented Reality and Virtual Reality demonstration
Big Data and programmatic ad tech
Community-based Millennial publisher
News industry-funded incubator for media startups
The starting point for each day's study tour will be in front of the Grand Hyatt. The INMA Study Tour bus will pick up and drop off participants from this spot.
INMA recommends five excellent hotels within short walking distance of the Study Tour Starting Point:
• J.W. Marriott Union Square
• Westin St. Francis on Union Square
• Grand Hyatt Union Square
• Hilton Union Square
• Kimpton Sir Francis Drake Hotel
All bus departures to/from Grand Hyatt Union Square
What is the attire?
Casual: jeans, sneakers OK. Strong suggestion: wear comfortable shoes for walking.
What is included in the price
- Bus transfers during the study tour
- Lunches during the five tour days
- 1 networking dinner during the week
- Expert guide to Silicon Valley
- Preparatory materials for tour
- INMA staff who arranges tour and accompanies group
What is not included in the price
All other costs are the responsibility of the delegate — including airline transportation, airport transfers, hotel room, and meals not specifically outlined.
What will the weather be like?
Expect highs of 67°F (19°C) and lows of 52°F (11°C)
Because of limited space on the tour, cancellations by participants will be accepted up until August 15, 2017, minus a US$750 administration fee. Cancellations received after this date will not be refunded. Substitutions may be accommodated if submitted in writing in advance of the Study Tour. In the unlikely event that INMA cancels the Study Tour because of insufficient participation, all registration fees will be refunded; any costs outside of the registration fee are the responsibility of participants.
There are limited spaces on the INMA Silicon Valley Study Tour. We expect the tour to sell out. Registrations are on a first-come, first-served basis. A tour spot is confirmed with a registration and payment. If payment is not received within 14 days of the registration, the tour spot is forfeited. Once the tour sells out, INMA will create a wait list based on date of registration.
Click below to reserve your spot on the INMA Silicon Valley Study Tour
Note: All rates are per person
Price includes: Bus transfers during study tour, lunches during the five tour days, expert guide to Silicon Valley, preparatory materials for tour, INMA staff who arranges tour and accompanies group.
Not included: Airline transportation, airport transfers, hotel room, and meals not specifically outlined.
Non-member rate: This includes one year of individual membership in INMA.
Cancellation/Substitution Policy: Because of limited space on the tour, cancellations will be accepted up until August 15, 2017, minus a US$750 administration fee. Cancellations received after this date will not be refunded. Substitutions may be accommodated if submitted in writing in advance of the Study Tour.
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