Your Guide

Everything a media company needs to know now about the power of being untethered and how to accelerate mobile success (with a little help from Microsoft)

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Agenda



Thursday, March 10

INMA Partner In Business
news cycle
7:30 a.m.

Registration, Continental Breakfast, and Networking

8:30 a.m.

Welcome and Overview

John Newby John Newby
President, INMA North America Division

Maria Terrell Maria Terrell
Director of Content, Pressreader, and Program Chair @mariaterrell LinkedIn

Jordan Friedman Jordan Friedman
Communications & Media Industry Manager, Microsoft Corporation @jpfriedman LinkedIn

Earl J. Wilkinson Earl J. Wilkinson
Executive Director & CEO, INMA @earljwilkinson Earl J. Wilkinson LinkedIn

Mukund Mohan Mukund Mohan
Director, Strategy, Cloud and Enterprise, Microsoft Ventures (Conference Moderator) @mukund LinkedIn

Trends and Opportunities In Mobile

9:00 a.m.

Mobile the Channel, Data the Driver

Lutz Finger Lutz Finger
Author, Ask Measure Learn, and Data Scientist in Residence, Cornell University @lutzfinger LinkedIn

10:00 a.m.

Mobile is Now: Transforming Newsrooms for the Age of the Smartphone

David Ho David Ho
Executive Mobile Editor, The Wall Street Journal @DavidHo LinkedIn

10:45 a.m.

Break

Distributed Content: Early Possibilities

11:00 a.m.

Google Accelerated Mobile Pages and What’s Next

Stacie Chan Stacie Chan
Media Partnerships Manager, Google Search @staciechan LinkedIn

11:45 a.m.

Group Discussion: Pros and Cons of Distributed Content

12:15 p.m.

Lunch

Big Issues in Mobile

1:15 p.m.

Trends and Best Practices in Mobile Video and How Publishers Can Play In This Space

Matt Singer Matt Singer
Founder, Videolicious @videolicious LinkedIn

Mandy Jenkins Mandy Jenkins
Director of News, Storyful @mjenkins LinkedIn

2:15 p.m.

World-Class Native Advertising Innovations

Mia Mabanta Mia Mabanta
Director of Revenue and Marketing Products, Quartz @miamabanta LinkedIn

2:45 p.m.

Break

3:00 p.m.

Mobile Web vs. Mobile Apps: Myths and Realities

Bill Wilson Bill Wilson
Founder and CEO, Mindsea @wdrwilson LinkedIn

Cory Bergman Cory Bergman
Co-Founder and General Manager, Breaking News @corybe LinkedIn

Inspiration from Outside Legacy Media

4:15 p.m.

Mobile-First Best Practices at Bleacher Report

Chris Nguyen Chris Nguyen
Vice President of Product, Bleacher Report @csnguyen LinkedIn

5:00 p.m.

Takeaways of the Day

5:15 p.m.

Program Concludes

5:15 p.m. - 6:15 p.m.

Cocktails On Us

Wind down after a long day with cocktails and snacks with fellow attendees before heading out for the evening. This is the perfect time to ask that question that didn't get asked earlier in the day.

Shuttle leaves from Microsoft Building 37 to area hotels at approximately 6:15 p.m.

Friday, March 11

7:30 a.m.

Continental Breakfast and Networking

8:00 a.m.

Welcome Back and Focus Exercise

Best In Class: Global Media

8:15 a.m.

Human-Centered Design: A Toolkit for Identifying New Product Opportunities

Rachel Derkits-Gelman Rachel Derkits-Gelman
User Experience Research Lead, The New York Times @rachelderkits LinkedIn

Best In Class: Europe

8:45 a.m.

6 Principles Russmedia Lives By To Grow Mobile Revenue

Georg Burtscher Georg Burtscher
Managing Director, Russmedia Digital, Austria @Georgburtscher LinkedIn



Key Mobile Lessons from Scandinavian Publishers

Jan Ove Kjøndal Jan Ove Kjøndal
Head of Mobile and Founder, Agens, Norway @janovekjondal LinkedIn


9:30 a.m.

Break

Best In Class: North America

9:45 a.m.

Mobile Strategies for Creating Loyalty and Revenue

Joe Leong Joe Leong
Vice President/Chief Revenue Officer, The Albuquerque Journal @jospetleo LinkedIn



Digital 2016 Maximizing Mobile

Christopher Biondi Christopher Biondi
Senior Director/ Digital Development, GateHouse Media @Chris_Biondi Christopher Biondi LinkedIn



Local TV's Approach to Consumers On the Go

Mark Briggs Mark Briggs
Director of Digital Media, KING5 TV @markbriggs LinkedIn



Location-Based Strategies for Advertisers (Mobile Conquesting)

Jimmy Bogroff Jimmy Bogroff
Director, Digital Strategy and Advertising Operations, The Oregonian @jimmy_bogroff LinkedIn



The (Mobile) Readers We Ignore

Damon Kiesow Damon Kiesow
Head of Product, McClatchy @dkiesow LinkedIn

Learning From Millennials

11:15 a.m.

Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Classroom

Brett Atwood Brett Atwood
Director of the Integrated Strategic Communication, Edward R. Murrow College of Communication at Washington State University @brettatwood LinkedIn



What Creating Apps for Millennials Should Teach the News Industry

Helen Bui Helen Bui
Founder, Stash-It @helen_bui LinkedIn


12:00 p.m.

Millennial Panel: A Social Experiment on How News is Consumed on Mobile Devices

INMA asks 5 university journalism students about how they use mobile

12:30 p.m.

Lunch

1:15 p.m.

The Microsoft Briefing


microsoft logo

Hear from Microsoft about what they see coming for the industry and what we can expect to see in the technology space.

Tony Emerson Tony Emerson
Managing Director, Microsoft Worldwide Media & Cable @microsoft LinkedIn


Andreas Pongratz Andreas Pongratz
CEO, x.news @pongibaerli LinkedIn


Eric Johnston Eric Johnston
COO, Pioneer News Group @EricJohnston LinkedIn

co-presenting with

Vishal Misri Vishal Misri
CEO & Founder, Posh Technologies @PoshTechnology LinkedIn

2:30 p.m.

Conference Conclusions and Wrap-Up

2:45 p.m.

Program Concludes

2:45 p.m.-4:45 p.m.

Tour of Microsoft Campus


microsoft logo

We will visit Microsoft behind the scenes to learn what makes it tick, diving into their new innovations and culture. The tour will include stops at Microsoft Visitor's Center, the “Garage” innovation lab, and even the campus store.

Shuttle will leave from the Microsoft Capus tour to area hotels at approximately 4:45 p.m.

Where

Summit venue

Microsoft Building 37
16071 Northeast 36th Way
Redmond, Washington 98052
USA

From your hotel

Because attendees are staying at various hotels, we recommend taking an Uber (secondarily taxi) to Building 37 in the mornings. A shuttle will take attendees back Silver Cloud Inn, Courtyard Seattle, Seattle Marriott Redmond, Hyatt Regency Bellevue, and The Westin Bellevue at the conclusion of Thursday and Friday programming.

Conference attendees

The INMA Mobile Strategies Conference will attract top mobile and digital talent from news media companies.

See Who will Be There

As of right now

  • David Arkin, Senior Vice President of Content and Product, GateHouse Media, United States
  • Brett Atwood, Director, Integrated Strategic Communication, Washington State University, United States
  • Cory Bergman, Co-Founder & General Manager, Breaking News, United States
  • Dean Betz, Executive Producer, MSN News, United States
  • Christopher Biondi, Senior Director / Digital Development, GateHouse Media, United States
  • Jimmy Bogroff, Director Digital Strategy and Advertising Operations, Oregonian Media Group, United States
  • Troy Bonnes, Student, University of Washington, United States
  • Danny Boulet, Videographer, INMA, United States
  • Mark Briggs, Director of Digital Media, KING5 TV, United States
  • Helen Bui, Founder, Stash-it, United States
  • Georg Burtscher, Managing Director, Russmedia Digital GmbH, Austria
  • Ryan Busch, Sr. Business Development Manager, Research and Analysis of Media of Americas, United States
  • Stacie Chan, Media Outreach Manager, Google, United States
  • Steve Chapman, Senior Director, Global Content Partnerships, PressReader, Canada
  • Brooke Christofferson, Vice President - Client Strategy, The USA Today Network, United States
  • Rachel Derkits-Gelman, User Experience Research Lead, The New York Times, United States
  • Nicole Einbinder, Student, University of Washington, United States
  • Tony Emerson, Worldwide Managing Director, Microsoft Corporation, United States
  • Markus Feldenkirchen, Chief Executive Officer, ppi Media US, Inc., United States
  • Lutz Finger, Director of Analytics, Linkedin, United States
  • Jordan Friedman, Communications & Media Industry Manager, Microsoft, United States
  • Maria Gangat, Marketing Development Representative, OwnLocal, United States
  • Jose Gomez Carpintero, Director Publishing Business Unit, Research & Development, Protecmedia, Spain
  • Reuben Hall, Director of Design, MindSea, Canada
  • John Hartevelt, News Director (Projects), Fairfax New Zealand Ltd., New Zealand
  • Mark Hiland, Vice President of Local Digital Solutions Network, The Arizona Republic, United States
  • Mike Hilton, Director, Partner Business Evangelist, Microsoft Canada, United States
  • David Ho, Executive Mobile Editor, The Wall Street Journal, United States
  • Eric Hutchins, United States
  • Matthew Ipsan, EVP/Chief Digital Officer, Community Newspaper Holdings, Inc, United States
  • Mandy Jenkins, Director of News, Storyful, United States
  • Eric Johnston, Chief Operating Officer, Pioneer News Group, United States
  • Randall Keith, Managing Editor - Digital, Bay Area News Group, United States
  • David Kelley, CTO, Posh Technologies, United States
  • Karar Khaku, Manager, Content, PressReader, Canada
  • Damon Kiesow, Head of Product, McClatchy, United States
  • Rachel Kirscht, Sr. Manager, Mobile Marketing Strategy, The New York Times, United States
  • Joseph Leong, VP & Chief Revenue Officer, Albuquerque Journal, United States
  • Matthew Leong, Web Developer, Digital Trends, United States
  • Amy Loesch, United States
  • Mike Lupo, Senior Director, Digital Products, The Atlanta Journal-Constitution, United States
  • Mia Mabanta, Director of Revenue and Marketing Products, Quartz, United States
  • Tyler Mack, Director of Digital Solutions, Guard Publishing Company, United States
  • Nikolay Malyarov, EVP, Chief Content Officer and General Counsel, PressReader, Canada
  • Steve Mcdonald, Digital Sales Manager, The Spokesman-Review, United States
  • Tj Mclarty, Sr. Production Manager/ Digital, Austin American-Statesman, United States
  • Anjo Mendoza, President Megamobile, Philippine Daily Inquirer, Philippines
  • Penny Merian, Chief Marketing Officer, HubCiti, United States
  • Vishal Misri, Founder & CEO, Posh Technologies, United States
  • Mukund Mohan, Director, Strategy, Cloud and Enterprise, Microsoft Ventures, United States
  • Andrew Mok, Chief Information Officer, Civitas Media, United States
  • Christine Mosley, Staff, INMA, United States
  • John Newby, Publisher, Muskogee Phoenix, United States
  • Chris Nguyen, Vice President of Product, Bleacher Report, United States
  • Thomas Nguyen, Student, University of Washington, United States
  • Jan Ove Kjondal, Head of Mobile and Co-Founder, Ivy, Norway
  • Mike Pirello, President, Syncronex, United States
  • Andreas Pongratz, Chief Executive Officer, X.news, Austria
  • Isobel Press, Staff, INMA, United States
  • Sharon Prill, Marketing and Strategy Consultant, Posh Technologies, United States
  • Cynthia Reyes-Methvin, Account Director, Client Solutions, Newspaper Media, Nielsen Scarborough, United States
  • Sarah Riley, Senior App Advisor, MindSea, Canada
  • Randy Salgado, Student, University of Washington, United States
  • Julia-Grace Sanders, Student, University of Washington, United States
  • Katy Schaff, Marketing and Public Relations Manager, INMA, United States
  • Traci Schoenberg, Director, Mobile, Cox Media Group, United States
  • Jenny Schultz, Product Manager, The Seattle Times Company, United States
  • Tim Shoults, VP Content and Audience Development, Glacier Media Group, Canada
  • Matt Singer, Chief Executive Officer, Videolicious, United States
  • Ed Spagnola, President CEO, AMR-SkyBridge Mobile, United States
  • Geoff Spence, Senior Director, Business Development, SpotXchange, United States
  • Daniel Tedford, Sr. Product Content Producer, Los Angeles Daily News, United States
  • Maria Terrell, Principal Consultant, M.Terrell Consulting, United States
  • Erica Thompson, Public Information Specialist, University of Washington, United States
  • Bill Toler, Chairman of the Board, Swift Communications, United States
  • Shunsuke Ushigome, Staff Writer Digital Content Development Department, Nikkei Inc., Japan
  • Brian Vigil, Senior Product Director, Mobile, Digital First Media, United States
  • Brooke Warner, General Manager No Nevada and Swift Communications, Swift Communications, United States
  • Paul Wengert, West Region Solutions Director, US Windows Mobility & Devices, Microsoft, United States
  • Earl Wilkinson, Executive Director and CEO, INMA, United States
  • Bill Wilson, CEO and Founder, MindSea, Canada
  • Onno Wuelfers, Chief Executive Officer, Editora El Mundo, El Salvador
  • Sonia Yamada, Vice President, Consumer Insights, The New York Times, United States

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INMA

Eric Hutchins
Dallas, Texas, USA
Telephone: +1 214 373-9111, opt. 2
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