How the world’s leading media companies are accelerating digital while preserving the best in print (and how that translates to Africa)


Strategy
Digital
Innovation
Culture

Key topics

  • Where media goes next
  • Understanding Millennial consumers
  • The new multi-media brand
  • Revenue diversification
  • Paid content
  • Integrating newsrooms
  • How to innovate routinely
  • Developing digital capabilities
  • Print advertising innovation
  • Mobile strategy
  • Culture change
  • Reinventing advertising

Confirmed Speakers

Marcelo Benez
Commercial Executive Director
Folha de S.Paulo, Brazil
LinkedIn

Mark Challinor
CEO
Media Futures Ltd., United Kingdom
@challinor LinkedIn

Stephen Dunbar-Johnson
President, International
Paris, France
@sdunbarj LinkedIn

Damian Eales
Managing Director
Metro & Regional Publishing
News Corp, Australia
@newscorpaus LinkedIn

Pit Gottschalk
Funke Digital
Germany
@pitgottschalk LinkedIn

Espen Egil Hansen
CEO and Editor
Aftenposten, Norway
@espenegil LinkedIn

Gregory Hywood
CEO
Fairfax Media, Australia
@fairfaxmedia LinkedIn

Sandy MacLeod
Chief Operating Officer/Print
Toronto Star, Canada
@TorontoStar LinkedIn

Trude Margel
Commercial Director Content Marketing
Itera, Norway
LinkedIn

Ross McPherson
Executive Chairman
McPherson Media Group, Australia
LinkedIn

Paulo Mira
President and CEO
PHD Mobi, United States
LinkedIn

Yasmin Namini
Digital Media Executive and Advisor
United States
@yasnyc LinkedIn

Sandy Naudé
Group Executive Advertising
Independent Media, South Africa
@trippingsandy LinkedIn

Martha Ortiz
Editor
El Colombiano, Colombia
@jd LinkedIn

Thomas Peterssohn
CEO
MittMedia, Sweden
@peterssohn LinkedIn

Grzegorz Piechota
Nieman Fellow
Harvard University, Poland
@g_piechota LinkedIn

D.D. Purkayastha
CEO
ABP, India
@purki1947 LinkedIn

Rajiv Verma
CEO
HT Media, India
LinkedIn

Earl Wilkinson
Executive Director and CEO
INMA
@earljwilkinson LinkedIn

Agenda



Monday, November 14

8:00 a.m. - 9:00 a.m.

Registration and Welcome Coffee

9:00 a.m.

Welcome and Introductions

Be welcomed to the world of INMA and the Global Media Summit Africa by association leaders. Learn more about INMA’s mission and what to expect during the Global Media Summit.

Mark Challinor Mark Challinor
President, International News Media Association (INMA); President, Media Futures Ltd., United Kingdom @challinor LinkedIn

Sandy Naude Sandy Naude
Board Member, INMA; Group Executive, Direct Advertising and Community Newspapers, Independent Media, South Africa @trippingsandy LinkedIn

Theme: The Big Issues Facing News Media

9:15 a.m.

News Media Outlook: The Dimension Behind the Façade

In this INMA-exclusive presentation, look across news media worldwide to distill major trends impacting the strategic decisions of companies looking to grow audience and revenue that will support great journalism in the coming years. The presentation will include a snapshot of where legacy media are today in their transformation, the emerging truths in media, and a report card on culture change, paid content, mobile, distributed content, and Big Data. The presentation concludes with a look at where media is heading next.

Earl J. Wilkinson Earl J. Wilkinson
Executive Director and CEO, INMA @earljwilkinson LinkedIn

10:00 a.m.

Winning Digital Strategies for News Publishers in the Age of Platforms

Platforms have been taking over aggregation, distribution and monetisation of digital media content, and basically decoupled advertising from content production. Optimisation of content for platforms and relationships with them have become priorities for many media companies. Why do digital platforms engage audiences and advertisers better than products of legacy publishers? What's the right strategy for news publishers: collaboration with platforms, competition, or both? How to maintain exclusive relationship with customers?

Grzegorz “Greg” Piechota Grzegorz “Greg” Piechota
Nieman Fellow, Harvard University, United States, and Director, Agora, Poland @g_piechota LinkedIn

10:45 a.m.

Networking Break

Theme: Stories of Reinvention

11:15 a.m.

Pushing Back Against Facebook: How Aftenposten Beat the Drum for Change

In September, Facebook prevented Norway’s leading newspaper from posting a famous photo from the Vietnam War as, by algorithmic standards, it was “child pornography.” Aftenposten pushed back — so loudly that Facebook quickly changed its standards (a rarity). I n this presentation, hear from the Aftenposten editor-in-chief who led the campaign against Facebook and what lessons he learned. Hear about the Aftenposten battle with Facebook and what it means for the bigger war for news media.

Espen Egil Hansen Espen Egil Hansen
CEO and Editor-in-Chief, Aftenposten, Norway @eghan LinkedIn

11:45 a.m.

The Revenue Diversification Mandate of HT Media

While the Digital Revolution is beginning to hit India, it has not yet landed with the same punch that counterparts around the world are experiencing. HT Media sees what the future holds and is diversifying revenue streams both domestically and internationally. Learn how this public company aims to stay ahead of digital disruption.

Rajiv Verma Rajiv Verma
CEO, HT Media, India LinkedIn

12:15 p.m.

Lunch

Theme: What's Next with Print?

1:45 p.m.

Print Advertising Creativity Amid a Digital Storm: Folha de S.Paulo

Despite enormous market changes and a digital tsunami, print remains a cornerstone of news consumption and advertising creativity. In this presentation, learn how one of Brazil’s leading dailies delivers print advertising excellence in ways both amazing and surprising.

Marcelo Benez Marcelo Benez
Chief Commercial Officer, Folha de S.Paulo LinkedIn

2:15 p.m.

Balancing the Role of Print and Digital

News Corp in Australia sees print and digital as complementary and has staked out bold positions in both spaces: changing from metered model to freemium model in digital while continuing to push print circulation and advertising in new and innovative ways.

Damian Eales Damian Eales
Managing Director, Metro and Regional Publishing, News Corp Australia LinkedIn

2:45 p.m.

Moving to Weekend-Only Print: Why? How?

Major publishers have experienced large, relentless reductions in print advertising revenues over recent years with no signs of abatement. This necessitates the consideration of different publishing models that involve less print frequency. Is this feasible, and how would it work?

Greg Hywood Greg Hywood
CEO, Fairfax Media, Australia LinkedIn

3:15 p.m.

Networking Break

Theme: Paid Content and Digital Subscriptions

3:45 p.m.

Strategy and Vision: Convincing Consumers to Value and Pay for Your Content

As ad revenues shrink on print, and ad-blockers gain ground on digital, a fundamental change in the ad-funded publisher business model is inevitable. Getting consumers to value your content enough to pay for it is the holy grail in this, and paid digital subscription is where every publisher wants to get to.

Yasmin Namini Yasmin Namini
Digital Media Consultant, New York, United States LinkedIn

4:15 p.m.

The International Expansion of the New York Times

Twenty years ago, the New York Times embarked on a journey to re-make itself as a national newspaper for the United States. Today, it is a globally recognised brand aiming to grow its digital footprint internationally. In this presentation, learn where the Times is going, what its goals are, and how digital subscriptions are at the heart of its future.

Stephen Dunbar-Johnson Stephen Dunbar-Johnson
President, International, New York Times Company, France @sdunbarjLinkedIn

4:45 p.m.

Wrap-Up and Conclusions

5:00 p.m.

Programme Concludes for Day

Tuesday, November 15

9:00 a.m.

Welcome Back

Theme: The Mobile Moment

9:15 a.m.

Mobile and the Future Audience

This one-of-a-kind presentation will focus on creating a better experience. How does technology + data + creativity ultimate give a more meaningful relationship with our future audiences? And how do all roads point to this being “mobile”-first?

Mark Challinor Mark Challinor
CEO, Media Futures Ltd., United Kingdom @challinorLinkedIn

10:15 a.m.

Networking Break

Theme: Global Best Practices

10:45 a.m.

The Transformation of MittMedia: Lessons Learned

Digital transformation is a challenge for all media companies: business models, impacts on consumers and advertisers, and perhaps most importantly: employees. In this presentation, learn how a group of Swedish community newspapers found new ways to get its workforce to see the new digital challenges and embrace innovation in profound ways.

Thomas Peterssohn Thomas Peterssohn
Former CEO, MittMedia, Sweden @peterssohnLinkedIn

11:05 a.m.

Business Innovation and the Toronto Star

In today's world of disruption, digital efforts must be a key focus for publishers. Yet in many markets it won't be enough. Publishers need innovation and a focus on revenue diversification. Learn how Canada's Toronto Star is making money directly from consumers through a lens of experimentation.

Sandy MacLeod Sandy MacLeod
Chief Operating Officer, Toronto Star, Canada LinkedIn

11:25 a.m.

Reorganising Editorial to Leverage Group Needs: The Case of Funke Media

Germany's Funke Media Group has centralised editorial teams as an internal content agency to save money and increase quality. Why should each newspaper create its own story about Angela Merkel? Learn lessons on how this was done at this growing German media company and the early results.

Pit Gottschalk Pit Gottschalk
Editor-in-Chief, Funke Media, Germany @pitgottschalkLinkedIn

Theme: Closing Address

11:45 a.m.

Lessons from the Disrupted and What Africa Might Do Different

12:15 p.m.

Conclusions

12:30 p.m.

Summit Ends

Where

Conference venue

Vineyard Hotel Conference Centre
Colinton Road
Newlands, Cape Town, 7700
+27 21 657 4500
hotel@vineyard.co.za

Conference attendees

The INMA Global Summit Africa will attract top media talent throughout Africa and beyond.

See Who will Be There


As of right now

Ready to add your name to the list?

Register Now

Other details

When is the conference?

Monday and Tuesday, November 14-15

What is the attire?

Business casual

Language

English

What will the weather be like?

Expect 23°C high and 13°C low

More about Cape Town

Cape Town Tourism
Goto.capetown and Western Cape

Cancellation policy

There will be an administrative fee of R650 per person for any cancellation of registration after September 1, 2016. Registrants always have the possibility to have someone else take their place free of charge. Written notice of the replacement, together with name of the new participants, must be sent to INMA beforehand. Hotel room cancellations must be made directly with the hotel.

About the Venue

The Vineyard Hotel and Conference Centre is a riverside garden estate on the eastern slopes of Table Mountain. Today, the 207-room luxury hotel includes a world-class conference centre that will play host to the INMA Global Summit Africa.

Transport from airport to hotel/conference centre

The Vineyard Hotel and Conference Centre is approximately 20 minutes’ drive from Cape Town International Airport. There are two recommended options:

Taxis: R250-R300
Taxis are waiting outside the airport terminals and accept cash payments.

Vineyard Hotel transport service:
Mercedes (1-2 people) for R495 or mini-van (1-4 people) for R605

Reserve this in advance by e-mailing traveldesk@vineyard.co.za. Provide your first and last names, time of arrival, and flight number. Upon confirmation, a Vineyard representative will meet/greet for domestic and international arrivals. If staying at the Vineyard Hotel, you may pay cash or arrange to add the transport charge to your sleeping room bill.

Pricing

INDIVIDUAL REGISTRATIONS
Member rate*
By Sept. 15
R6,500
(US$455)
Sept. 16-Oct. 15
R7,500
(US$525)
Oct. 16-Nov. 11
R8,500
(US$595)
On-Site
R9,500
(US$665)
INDIVIDUAL REGISTRATIONS
Non-member rate
By Sept. 15
R8,500
(US$595)
Sept. 16-Oct. 15
R9,500
(US$665)
Oct. 16-Nov. 11
R10,500
(US$735)
On-Site
R11,500
(US$805)
MEMBER GROUP REGISTRATIONS**
3-9 people
By Sept. 15
R5,500
(US$385)
Sept. 16-Oct. 15
R6,500
(US$455)
Oct. 16-Nov. 11
R7,500
(US$525)
On-Site
R8,500
(US$595)
MEMBER GROUP REGISTRATIONS**
10-19 people
By Sept. 15
R4,500
(US$315)
Sept. 16-Oct. 15
R5,500
(US$385)
Oct. 16-Nov. 11
R6,500
(US$455)
On-Site
R7,500
(US$525)
MEMBER GROUP REGISTRATIONS**
20+ people
By Sept. 15
R3,500
(US$245)
Sept. 16-Oct. 15
R4,500
(US$315)
Oct. 16-Nov. 11
R5,500
(US$385)
On-Site
R6,500
(US$455)
NON-MEMBER GROUP REGISTRATIONS
3-9 people
By Sept. 15
R7,000
(US$490)
Sept. 16-Oct. 15
R8,000
(US$560)
Oct. 16-Nov. 11
R9,000
(US$630)
On-Site
R10,000
(US$700)
NON-MEMBER GROUP REGISTRATIONS
10-19 people
By Sept. 15
R6,000
(US$420)
Sept. 16-Oct. 15
R7,000
(US$490)
Oct. 16-Nov. 11
R8,000
(US$560)
On-Site
R9,000
(US$630)
NON-MEMBER GROUP REGISTRATIONS
20+ people
By Sept. 15
R5,000
(US$350)
Sept. 16-Oct. 15
R6,000
(US$420)
Oct. 16-Nov. 11
R7,000
(US$490)
On-Site
R8,000
(US$560)

* Individual members of INMA qualify for member individual registration rates, which are not transferrable

** Only corporate members of INMA qualify for member group registration rates (all employees eligible)


Register Now

Questions? Contact us



INMA


Katy Schaff
INMA
Tel.: +1 (972) 787-8167
Click here to e-mail me