The INMA World Congress lasts three days: May 10-12. Extend your opportunity to get the most out of your time in New York by registering for the pre-Congress Media Disruption Study Tour of Manhattan digital media houses May 7-8.
Study Tour Leader and Moderator
University of California - Berkeley
The embrace of digital by legacy news publishers requires a total re-think of corporate culture, go-to-market strategy, organising how work gets done, and an environment that repositions media companies as magnets for young, digitally minded employees. In this study tour of New York media companies that are making this transition, INMA will take you directly to the companies on the frontier of digital embrace and organisational change. The study tour departs via coach from the Marriott Marquis. The study tour will be led by Alan Mutter, Silicon Valley start-up CEO, newspaper editor, blogger, and faculty member of the University of California at Berkeley Graduate School of Journalism. Capacity for the study tour is 50 people, and registration is on a first-come, first-served basis.
Confirmed visits and presentations by:
Bloomberg: Rapidly expanding global news power in print, digital, and TV.
Skift: Innovative B2B site for travel industry founded by digital guru Rafat Ali, former publisher of PaidContent.org.
Business Insider: Growing digital news organisation founded by Wall Street veteran Henry Blodget and backed by Jeff Bezos.
Complex Media: Array of digital magazines for young males, seamlessly combining content and commerce.
The second day continues for INMA's Media Disruption Study Tour of Manhattan innovators that have embraced digital. The study tour departs via coach from the Marriott Marquis.
Confirmed visits and presentations by:
Vice: Global publishing phenomenon with more than US$500 million in venture backing.
Gothamist: Growing publishing of digital city-centric sites, including New York, London, Shanghai, and Toronto.
Atavist: Software and publishing platform for long-form multi-media journalism.
Longform.org: Curated digital site for long-form fiction and non-fiction.
Roads & Kingdoms: Long-form travel and cultural journalism site.
New York Times Innovation Lab/TimeSpace Incubator: In-house R&D activities at the New York Times.
Upworthy: Digital content curators who are leadings in the art and science of viral publishing.
INMA Europe Division Board Meeting
INMA Latin America Division Board Meeting
INMA North America Division Board Meeting
Pick up registration materials at a satellite registration desk at the Marriott Marquis, site of Sunday's Brainsnack Seminar, Annual Business Meeting, and departure point for the evening Welcome Reception.
Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 PowerPoint slides. The seminar represents a potpourri of ideas from INMA members.
South China Morning Post and the Portal to China
Michael Chu, Director of Marketing, South China Morning Post linkedIn
Digital Revolution: The Best Practices of a Modern Newsroom
Grzegorz Piechota, Head of Editorial Development, Gazeta Wyborcza linkedIn
Profitable Print Sales Promotion: Never Out of Fashion
Damian Eales, Group Marketing Director, News Corp Australia linkedIn
Making News Better: HT Media As a Driver of Social Change/Catalyst of Change
Shantanu Bhanja, Chief Digital Officer, HT Media linkedIn
Integrating Media, Combining Print and Digital, Seeking Efficiency and Agility: Transforming a Group
Sarah Judkins, Group Director - Transformation, NZ Media & Entertainment linkedIn
What 222 Native Apps Bought CNHI As Part of Its New Digital Strategy
Matthew Ipsan, Chief Digital Officer, CNHI linkedIn
Newspaper Possible: The Spectacular Dynamics of Korean Newspaper Marketing
Chang-hee Park, Chief Operating Officer, JoongAng Ilbo linkedIn
Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.
Marriott Marquis, 1535 Broadway
Buses will be stationed on the 45th Street side of the Marriott Marquis (Starbucks side). Look for INMA signs.
Be welcomed to the INMA World Congress with a stylish reception overlooking the Hudson River. Connect with peers from around the world and see why New York has earned its reputation as a melting pot of people and culture. Buses will return to the Marriott Marquis by 9:30 p.m.
Every media company in the world is at some point in the journey from print to digital: disrupted consumption patterns, disrupted advertising patterns, disrupted workforces. In this formal opening to the INMA World Congress, learn the priorities of media companies in the next year, the priority subjects to focus on, and how the New York conference can help.
INMA Facilitator and Provocateur linkedIn
Five years after publishing the “Newspaper Extinction Timeline,” futurist Ross Dawson argues that while news-on-paper has a shelf life, there is an exceptional future for the news industry. In this opening keynote he will provide a compelling vision for the future of news and provide pragmatic insights into key elements of that future, including crowdsourcing in news, how professionals and amateurs can best be brought together, news source reputation, news personalisation, news crowdfunding, news discovery in social channels, and not least the emerging revenue models and industry leadership that can drive a flourishing future of news globally.
The BCG road map to transforming print media has become the gold standard worldwide: maintain short-term performance while planning and executing a long-term vision and winning in the medium term. In this presentation, learn what's working with the road map and how to structure your media company for growth. And learn from new BCG research the future of branded content: what advertisers expect and what publishers are doing.
The sea change in marketing mindsets has seen advertising dollars shift from unmeasured media to measured media in the past decade. What is the new mix of audience volume, audience engagement, audience stickiness, and content environment that drives value for advertisers in the next two years? What gets the attention of the marketing community? What specific areas of digital are more attractive? Where does print fit? Where does the multi-platform news brand fit? Join this panel of Manhattan media buyers and agencies to see what comes next.
Chief Commercial Officer, VivaKi Exchange Global linkedIn
News media companies understand the game has changed for advertisers. It is about the media mix. It is about measured media. It is about an array of options linked to the news brand. In this session, learn new details about time-based advertising programme, the Australian news industry's breakthrough initiative to measure cross-platform performance, and how top media companies are innovating in native advertising and more.
Senior Vice President Advertising Product and R&D, New York Times linkedIn
There are starkly different results emerging from media companies putting a price tag on digital content. The lessons are not what news publishers expected since going down this road in large numbers over the past five years. In this interactive panel, learn from companies inside and outside of print media who have succeeded and faced challenges confronting the intensity of the customer relationship, the sign-up experience, the user experience, the role of logins, retention, and more. What works, and what doesn't work?
Chief Strategy and Financial Officer, World Wrestling Entertainment (WWE) linkedIn
Executive Vice President/Consumer Marketing, Condé Nast linkedIn
The analytics revolution is sweeping the news media industry, yet it is slower to catch on among legacy publishers. In this session, learn more about the experiences, value-added services, and data assets that should be adopted — a long with practical examples of peers that are implementing these. Then learn about the Big Data/tech stack required to achieve these. This session will update publishers on the steps required to make Big Data happen, the investment required, the cultural shift that must happen, and how it will transform the business model.
Director of Data & Analytics, Refinery29 linkedIn
Within the adtech world, programmatic media buying has grown from shiny object to “must-have” faster than any other technology before. Yet to most media sellers, it is a daunting collection of technology and techniques that can leave even the most seasoned publishers scratching their heads. How are today's publishers to know what programmatic is and isn't? How are they to know its benefits and how to incorporate it into their businesses? In this session, programmatic experts will give insight into the automated media world from all sides of the transaction and share use cases on how to leverage the latest technology to impact the digital media landscape.
SVP, Operations and Client Services, Adroit Digital linkedIn
Director, Digital Platforms, DMN Media linkedIn
Since Jeff Bezos bought the Washington Post in 2013, the company has added a net of 60 editorial staff, created a network of newspapers whose subscribers get free access to Post content, launched an app on Amazon's Fire tablet, and will soon become a software publisher for news publishers. Meanwhile, the Post has grown unique visitors 62% to nearly 46 million per month as it embraces Bezos' vision of going global with the Post brand and becoming a technology company. In this session, learn the new direction of the Washington Post and what the world can expect next.
When IDEO's David Kelley addressed the INMA World Congress last year, he stressed the importance of creating processes that allow media companies to “innovate routinely.” In this session, INMA brings together some of the world's best examples of structured innovation — ranging from processes that create big new projects ... to labs that seek consumer insights that lead to new products ... to radical re-thinkings of physical workspace ... to comprehensive change management programmes.
U.S. adults have shifted mobile usage from 24 minutes per day in 2010 to 171 minutes per day in 2014 — a 613% increase in only four years. Similar data exists country-by-country worldwide. In this session, learn how publishers are attacking the eyeball shift and finding success in sales through new advertising formats unique to smartphones and tablets.
Vice President, Product, The New York Times linkedIn
Media companies are moving beyond merely integrating print and digital sides of their legacy brands into single newsroom. In this session, learn what the next-generation publishers are doing to integrate full-scale television via acquisitions, merge multiple news brands under their ownership group, and managing resources across the enterprise as audiences migrate from print to mobile to online video, and much more.
Editor-in-Chief, Die Welt and N24 @jep_
With intense pressure to diversify revenue streams and use the new innovation culture, the top media companies are building new products and meeting audience demands. In this session, learn how the best-in-class companies are setting the pace when it comes to new and innovative digital offerings — and meeting the needs of readers when, where, and how they want. See how companies are ensuring that while they remain committed to providing the best journalism, they are keeping pace with the quickly evolving digital ecosystem and maintaining their leadership positions.
In the conference's closing address, synthesize the key learnings from the New York World Congress with how news media executives should address the disrupted and fast-cascading marketplaces. What do you do with this knowledge in the short-term, the mid-term, and the long-term? This INMA-exclusive presentation is unique to World Congress.
Membership is the lifeblood of the International News Media Association (INMA). For 85 years, executives volunteer their time and service tending to the evolving needs of members. In this closing ceremony, the torch of INMA is passed to a new leader who will also announce new members of the Board of Directors and what's next for INMA.
Under the bright lights of Broadway, representatives of the world's leading media companies will gather at the historic Edison Ballroom for the unveiling of the coveted INMA Awards dedicated to energizing brands, innovating in product development, stimulating audiences, and growing revenue. Also learn the winners of the Global Innovation Award and the Silver Shovel Award.
If you like the focus of the World Congress programme, you will love the deep dive into the digital practices of New York-based media companies covered in a pre-Congress Media Disruption Study Tour May 7-8.Learn More About Study Tour