The time-friendly (and fun) Ideas Day concept by INMA involves:
If your Brainsnack case study is selected for presentation by the Programme Committee, receive up to €500 off of your registration!
This report gives an insight into the consumption of news, across all media, newspapers, broadcasters, new entrants, pure-plays, etc. Delegates will get a free copy of the report.
Global Media Guru, Scotland linkedIn
Many publishers have tried to add personalisation to their website and failed, Het Financiele Dagblad – “the financial times” of The Netherlands – has persisted, tweaked and tested and has now achieved a much more active digital readership. Mathieu will outline the approach used, will share statistics and show what's next to further improve our digital readership.
Vicomi measures user’s sentiment towards the site’s content and converts these
emotional insights into real actions: optimize ads, increase engagement and
extend visit time.
Vicomi was launched in 2013.
Page views at Sanoma: 47% mobile and 21% tablet; that leaves just 32% desktop. Helsingin Sanomat’s data desk has created interactive, personalised content for all digital platforms; including mobile, of course. Interactive and video content is "the new scoop”; this content can’t be copied instantly like text-based stories can. This is the content that fuels HS growth.
Product Manager, Sanoma Media, Finland linkedIn
An interactive cloud platform for News Publishers that generates a direct increase in visitors and data, resulting in a multiplication of revenues.
At Nieuwsbite.nl, YipiY increased visitors with 50% each month and revealed all data, even of anonymous, not logged in, users. YipiY uses gamification to involve users interactively with the news, making users more loyal.
YipiY launched in 2015
Founder & CEO YipiY, The Netherlands, linkedIn
Using digital comic books in the ‘Het Belang van Limburg newsapp’ during the slower summer period. The implementation lead to a big increase in downloads, a rise in the number of digital readers and an amelioration of our digital image.
Digital Marketing Manager HBvL, Mediahuis, Belgium linkedIn
By focusing on a personalised experience, the Daily Star increased time on site spent by 30% and paid subscriptions by 2015 in 5 weeks. The number of page views and SEO driven traffic increased by 30% and 40% respectively.
Given the fact that online newspapers are supposed to attract huge numbers of readers and ad consumers, one is surprised that a user visits a page only 3 times a week, reads only 3,5 pages per visit and only spends roughly 60 seconds per page on average?
One of the main reasons for that is probably the terrible webpage or app layout, design and information architecture says Michael.
Michael and Jim Chisholm have used a big data driven approach to create a new innovative way to navigate through news articles. Their answer pairs multiple layers of categorized content with the possibility of multidimensional navigation.
Independent Business Analyst / Big Data Expert, Austria. Also "a wannabe golfer and madman extraordinaire". linkedIn
Blogfoster is a new innovative webapp, which provides bloggers and web-publishers
with useful tools to analyse, optimize and monetize their blogs and other content
Blogfoster was launched in 2013.
Enbritely shows advertisers where not to spend online advertisement budget. It finds all kinds of ad fraud (robots, vieawability, affiliate, arbitrage) so advertisers can stop spending on an infected site or zone and have a better conversion.
Enbritely was launched in 2014.
An advertising technology company, MediaGamma aimes to provide publishers out-of-the-box fixed price programmatic audience products.
MediaGamma was launched in 2014.
Banners suck, especially on mobile… but what other options do marketers have when that’s all they are being sold by media companies and agencies? Banner advertising is built neither for branding nor for engaging experiences, and Programmatic Buying is putting incredible pressure on the media to automate and simultaneously lower their prices. Social Media is overwhelmed with messaging and is controlled by mysterious and changing algorithms, and Content Marketing requires a crafted and skilled approach. How can smart marketers combine these trends into a successful strategy? Discover new solutions and learn about KURIER’s “Bildung Braucht Innovation” campaign for OMV, the winner of the 2015 WAN-IFRA World Digital Media Award for “Best Digital Advertising Campaign”.
Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. Accelerated Mobile Pages aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously.
Global Product Partnerships, Google, United KingdomlinkedIn
Staff Developer Advocate, Google, United KingdomlinkedIn
Bitmovin aimes to have your videos play everywhere with low startup delay, no
buffering and in the highest quality (think Netflix quality!). Find out how in this
Brainsnack Presentation by Bitmovin's founder.
Bitmovin was launched in 2012.
Traditional and digital publishers are inundated with upwards of twenty-thousand images and videos every day from numerous picture agencies and photographers. Finding the images that convey the right sentiment and meaning of a news feature is virtually impossible with a keyword search. Breakthroughs in machine-learning and image recognition technologies can help time-constrained editors quickly find images based person recognition, logo detection and even recognizing particular gestures, stance and interpersonal interactions in the image. Find out how Visual Search streamlines the discovery, publishing and archiving of images and videos.
Head of Business Development, PAMA Technologies, Germany linkedIn
Is there reliable digital business solutions without secured remote connections? Tosibox connects almost anything to any network without a need to open any firewall access. Tosibox's patented Plug & Go technology makes creation of secure remote connections easier than anything else on the market and it works with all types of internet connections worldwide. It doesn't matter whether you are a reporter on the fly, remote content provider, working from a remote location or a executive traveling worldwide, Tosibox offers you secured remote connections.
Consultant, Tosibox, Finland @TOSIBOX
Gota Media is a large organisation with 400 employees in 11 newsrooms. Limited in budget like everyone else, there is always a strict priority making in what the development team chooses to develop. One of the key decision points to what is developed and what not is to be sure that the functionality they create can be used by as many newsrooms as possible. Both editors and reporters are involved in the development process together with the developers, from idea to implementation.
LocalFocus collects data both manually and automatically on everything
from election results to crime statistics to what people are spending on
dog taxes in different cities. Journalists can use that data for their news
stories. They can make selections within the data and get an immediate
visual feedback so they can easily spot interesting trends for their story.
They can also upload their own data. LocalFocus generates maps and charts
from that data and these can then be used to enrich articles. The visuals
are fully responsive and in their own branding; embeddable on publishers’
LocalFocus was launched in 2013.
Candy format enables the easy management of longer contents in a way that fits current online content consumption habits. The team at Candy is building a platform that steers readers to the publishers’ websites, easing their dependence on social feeds.
Candy lets authors, curators, and readers, not algorithms, become the driving force behind the spread of content.
Unter den Linden 17
From Berlin Tegel Airport, a taxi to the city centre takes 25 minutes.
From Berlin Schönefeld Airport, a taxi to the city centre takes 45 minutes
Hotel: Berlin has a good deal of hotels in the city centre. In walking distance from Microsoft Berlin, you will find:
NH Collection Berlin (6 minute walk)
Regent Berlin Hotel (4 minutes walk)
Other options: Hotels.com
INMA's Ideas Day on Digital Innovation will attract digital executives from publishers engaged with growing the digital business.See Who will Be There
What is the attire?
What will the weather be like?
How to get to venue
Click here for a map of the Ideas Day on Digital Innovation at Microsoft Berlin.
Click below to reserve your spot at BDZV/INMA Ideas Day on Digital Innovation in Berlin
Submitted cases will be judged and selected on their business value. If your submitted case is not approved by the programme committee, your registration will still be valid, but at the rate “without Brainsnack Presentation.”