A one-day crash course into what South Asia media companies must know now to leverage smarter data for digital audience and profit

    Ad-serving software
    CRM
    Better decision-making

Key topics



  • Gathering, analysing, leveraging consumer insights
  • Staffing + training issues for data
  • Delivering targeted content
  • Leveraging Big Data and mobile content
  • Tools to understand complex data sets
  • Data visualisation
  • Data analytics terminology
  • Understanding media content usage patterns in real time

Big Data for Big Gains:
Increasing Readership and Revenues

Tuesday May 26, 2015, Marriott New Delhi, Aerocity.

This one day workshop is designed to show how Big Data can be leveraged to increase page depth and user stickiness to your website and also command premium rates for advertising.

In today’s digital world when everything is measurable, one of the key challenges is to measure the data around your audience. There are tools and technologies available to measure your audience and further leverage that key information in several ways: customize the content and ads that would interest the audience. Thus converting the power of digital to really harness the true power it offers... To know your audience.

Agenda



Tuesday, May 26

Conference Moderator

Robert Whitehead
INMA International Board Member and McPherson Media Group, Australia linkedIn

8:30 a.m.

Breaking Through The Big Data Code: Understanding Terminology: A Breakfast Presentation

Crystal Ball, Part III A, Marriott, New Delhi, Aerocity

Robert Whitehead Robert Whitehead
McPherson Media Group, Australia
linkedIn

9:30 a.m.

Registration and Welcome Tea

Pre-Function Area, Crystal Ball Room Part III A, Marriott, New Delhi, Aerocity

10:00 a.m.

Welcome and Introductions

Pawan Agarwal Pawan Agarwal
Deputy Managing Director, Dainik Bhaskar
linkedIn

10:15 a.m.

Global Overview and What It Means to India

A crisp and yet detailed session on getting to pace with global trends and what it means for India.

Robert Whitehead
McPherson Media Group, Australia
linkedIn

10:45 a.m.

How to Make Your Audience Sticky: Understanding your Audience and Showing Them the Content that They Like

Taboola is the biggest content network and we have no other than Adam, who founded Taboola to talk about what it takes to create a personalized experience for the users. While we learn from what the organization does, the focus is also on the thinking and the strategy behind the selection of the right content to displaying it in the most appealing way.

Adam Singolda Adam Singolda
Founder, Taboola
linkedIn

11:30 a.m.

The Big Shift:  Opportunity for Publishers to Monetize Marketer in the Era of Customer Data

The session will outline how the customer profile data and the ability target differentially is the big shift underway. Also showcase examples of what marketers are reading for. Also hear new revenue opportunities for publishers with a few international examples and what steps can be taken for the future.

Sunder Muthuraman Sunder Muthuraman
Gain Theory, WPP company

12:15 p.m.

Networking Break

Pre-Function Area, Crystal Ball Room Part III A, Marriott, New Delhi, Aerocity

12:45 p.m.

What are the Challenges and Pitfalls in the Game: A Panel Discussion

We will hear from industry leading CEOs and technology companies on the challenges and pit falls in implementing Big Data.

Gyan Gupta Panel Moderator: Gyan Gupta
CEO, DB Digital linkedIn @gyangupta

Panelists:

Jay Chauhan Jay Chauhan
CEO, Sky Hub
linkedIn

Sanjay Trehan Sanjay Trehan
Business Head, Hindustan Times Digital
linkedIn

Sukriti Gupta Sukirti Gupta
CEO, Jagran New Media
linkedIn

Amit Sharma Amit Sharma
Solutions Architect, Amazon Web Services
linkedIn

1:30 p.m.

Lunch

Pre-Function Area, Crystal Ball Room Part III A, Marriott, New Delhi, Aerocity

2:30 p.m.

Focus on Insights and not Technology - Google Technologies In Realizing value of Big Data

Hear from Google and their technology partners how Google technologies make Big data analytics quick, easy & affordable. Hear how your peers are using Google Big Data to obtain astounding business results.

Deepak Garg Deepak Garg
Director, Cloud Solutions at MediaAgility
linkedIn

3:15 p.m.

Case Study: DB Corp

Insights and Learnings from an Indian media company on what they are doing regarding Big Data

Gyan Gupta
CEO, DB Digital linkedIn @gyangupta

4:00 p.m.

Learnings From E-commerce

Big Data is no longer a new term in India Media houses. But has it been adopted and has it delivered to what it promises? In this session, we will hear how foreign media houses have leveraged Big Data and used it to increase returning users, track popular news items, do A/B testing and raise operational efficiencies.

Amit Sharma Amit Sharma
Solutions Architect, Amazon Web Services
linkedIn

4:45 p.m.

Wrap up, Conclusions and Takeaways

Robert Whitehead
INMA International Board Member and McPherson Media Group, Australia linkedIn

5:30 p.m.

Workshop Concludes

6:00 - 9:00 p.m.

Cocktail Reception

Well, after that long a day, sum up your learnings with a few more conversations over a glass to wine or a chilled beer at the Studio I, Marriott, New Delhi, Aerocity

Venue



J.W. Marriott Hotel New Delhi Aerocity
Asset Area 4 - Hospitality District
Delhi Aerocity
New Delhi 110037

Summit attendees

The INMA Big Data for South Asia Media Summit will attract newspaper executives interested in making Big Data work for them.

See Who will Be There

As of 24 April 2017

Ready to add your name to the list?

Register Now

Other details



What is the attire?

Business casual

How to get to venue

Click here for a map of the Summit venue at J.W. Marriott Hotel New Delhi Aerocity.

What will the weather be like?

Expect 20°C-36°C

Sponsorship

Contact INMA's Priya Marwah to learn more

About New Delhi

DelhiTourism.gov

Language

English

INMA South Asia Board

President: D.D. Purkayastha
Managing Director & CEO, ABP
Vice President: I. Venkat
Director, Eenadu
Past President: Sanjay Gupta
Editor In Chief and CEO, Dainik Jagran
Director: Pawan Agarwal
Deputy Managing Director, Dainik Bhaskar (Programme Chairman)
Director : Shantanu Bhanja
Chief Digital Officer, HT Media
Director: Bhaskar Das
Group CEO-News, Zee Media
Director: Siddharth Kothari
Director, Rajasthan Patrika
Director: Rajiv Lochan
Managing Director & CEO, The Hindu
Director: Jacob Mathew
Executive Editor, Malayala Manorama
Director: Arunabh Das Sharma
Executive President, BCCL

Pricing & Registration

Click below to reserve your spot at the INMA Big Data for South Asia Media Summit

Member registration package
By May 9
Rs. 10,000
(US$159)
After May 9
13,000
(US$206)
Member registration package
By May 9
Rs. 9,000
(US$143)
After May 9
Rs. 12,000
(US$190)
Member registration package
By May 9
Rs. 8,000
(US$127)
After May 9
Rs. 11,000
(US$174)
Non-member registration package
By May 9
Rs. 20,000
(US$318)
After May 9
Rs. 26,000
(US$412)
Non-member registration package
By May 9
Rs. 18,000
(US$286)
After May 9
Rs. 24,000
(US$380)
Non-member registration package
By May 9
Rs. 16,000
(US$254)
After May 9
Rs. 22,000
(US$348)

Sponsors



    INMA Partners in Business

Questions? Contact us



Contact Priya Marwah

INMA

Priya Marwah
New Delhi, India
Phone: +91 98-71-996878
Click here to e-mail me