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Understanding the importance of strategic digital transformation is key to achieving success in the newsmedia industry. And investing in a new digital business model is exactly where companies should center their focus.

Together, INMA and NAA present the Innovative Advertising Seminar on February 11-12 in Miami. The event will focus heavily on how to generate high advertising sales revenue growth while offering the best strategy to deliver consumers where they are now.

Under the theme “Multi-Platform Advertising,” you will hear success stories on innovative advertising solutions from individuals both inside and outside the newsmedia industry.

Key topics INMA/NAA will cover:

• Discovery of new markets and revenue. 
• The world's best of the best in multi-platform advertising campaigns.
• Monetizing mobile in a digital portfolio.
• Real success story: The Huffington Post.
• The five priorities of all 2013 advertising plans.
• Monetizing social media: Myth or Reality?