Apple’s upcoming app subscription plan change has sparked an outcry from news publishers worldwide — thwarting multi-media efforts based on
customer knowledge. Many publishers built a complete business model for the iPad based on a commercial “agreement” that is now being revoked.
Key Facts About INMA Roundtable
Date: Thursday, February 17
Timing: 10.30 to 17.00
Place: Park Inn Hotel at London's Heathrow Airport
Who Should Attend: Newspaper and magazine publishers, chief editors, executives dealing with tablet and mobile issues
How To Attend: The meeting is invitation-only. Click here for invitation.
How To Get There: Bus connection, taxi, car
Bonus: Stay extra day and attend INMA Reader Loyalty Seminar on Friday, February 18.
Fee: €250 for INMA, OPA or FIPP members. €400 for non-members.
Apple is changing the rules.
On Thursday, February 17, INMA will convene a just-in-time invitation-only Roundtable on Tablet Subscriptions at the Park Inn Hotel at London Heathrow Airport to:
- Analyse the new subscription plans.
- Discuss ways to work with intermediaries like Apple.
- Look into alternative subscription models.
- Look at what the possibilities are with HTML5
Key discussions in this one-day Roundtable will revolve around sharing of subscription revenues, who holds the customer data, and how to build multi-media subscription plans with Apple
and other intermediaries. How should publishers react?
Moderating this Roundtable will be Fréderic Filloux, whose Monday Note Web site and e-newsletter have been at the forefront of all Apple/news industry discussions and
whose recent blog
captures the angst of news publishers worldwide.
The Roundtable programme and discussions will be built on the knowledge gained from INMA's recent Tablet Summits held at
Oxford University in the United Kingdom and Harvard University
in the United States. INMA, together with Innovation, was the first industry organisation to explore the audience and revenue opportunities of apps and tablets.
This Roundtable event is inspired and organised by INMA and supported by other industry associations OPA Europe, FIPP, FAEP, ENPA and WAN-IFRA.
As befits the confidential nature of these discussions, a report of the INMA Roundtable will not be made public.
If you'd like to join this meeting, Click here to apply for an invitation.
Meeting is by invitation only