We live in profound, exponential times.
Audiences fragment, advertisers chase the fragments, and newspapers reinvent themselves as newsmedia companies to pursue and manage the fragments. Then technology twists fragments ever faster, and we start again.
How to organise, manage, market, and lead the multi-media news brand is the No. 1 topic at newsmedia companies worldwide in the year ahead. And it is the focus of the 80th Annual INMA World Congess April 26-28, 2010, at the Marriott Marquis in New York.
Returning to the world's advertising capital under the theme “How to Make Money By Shifting to Multi-Media Sales and Content,” the New York World Congress will confront:
The INMA World Congress is the association's premier event: a global conference programme for a global audience. The conference is designed for senior newsmedia company executives charged with growing audience, revenue, and brand across the enterprise.
Register now for this timely, value-laden conference. Take home ideas to apply immediately and concepts to guide your company in the years ahead.