Home - INMA Transformation of News Summit

INMA Transformation of News Summit

home << INMA Transformation of News Summit << events

Home

As technology and new devices such as the iPad re-write the rules of how consumers interact with media, news companies are fighting back with innovative fresh ways to capitalize on the synergies among content, audience, and platform.

In this groundbreaking Transformation of News Summit December 2-3 at The Charles Hotel in Cambridge, Massachusetts, INMA aims to focus on the commercial opportunities of re-imagining content and, in particular, the opportunities of the emerging Tablet Age.

The summit is broken into two distinct one-day seminars:

Day 1: Extracting New Value from Content: Identify and benchmark new content models that generate new revenue from consumers. This is put together by INMA's North America Division Board of Directors.
Day 2: Tablets, a Second Life for Newspapers: A practical case-based exploration of how tablets can represent a second life for newspapers. This day is done in cooperation with Innovation Media Consulting Group and under the auspices of the Nieman Foundation for Journalism.

Creative tie-ins to Harvard and MIT will be value-added opportunities for attendees to interact with top thinkers on the value of content and tablets.

Two days ... two unique subjects. Register for both at a bundled discount rate or simply register for one day.

See you in Cambridge!

Join INMA Today

3 ways to join INMA: register for an e-newsletter and headlines, become an individual member, or sign up for a corporate membership (unlimited employees) Sign up now