Programme
Monday, May 17
15:00-18:00
Optional Walking Tour of Oxford
Pre-summit guided walk through Oxford to give you the feel and extra touch of this
oldest university town in Europe. A stop at the Turf Tavern 17th century pub will be
an awesome experience. Signing up for this tour is part of the Full Summit Experience (FSE), which you must register for.
19:30-20:00
Pre-Dinner Drinks
Pre-dinner drinks will be at the Rector's Lodgings, Exeter College. Dress for the evening is “business smart.”
20:00-22:30
Dinner
Dinner with delegates in the Exeter College Dining Hall, which dates back from 1618 and untouched. Dress for the evening is “business smart.” The
evening will feature a welcome by Dr. David Levy, director of the Reuters Institute for the Study of Journalism at Oxford University.
Tuesday, May 18
Location: St. Anne's College
Morning Topic: Show, Don't Tell
08:30
Welcome Coffee and Registration
09:00
Old Wine and New Bottles: What iPads and Tablets Mean for Newspapers
We believe you cannot pour old wine into new bottles. The iPad is a new medium, a new platform, which requires mastering and producing new digital narratives.
The iPad and tablets require a new journalistic grammar, new workflows, and innovative storytelling techniques. This opening session will be global overview of what is happening in the tablet market.
The implications for the news publishing industry, the best concepts, prototypes, new digital narratives, new journalistic grammar and techniques will be part of this session.
>> Juan Antonio Giner, Founder and President, Innovation Media Consulting
>> Juan Señor, Innovation Partner and Fellow, Reuters Institute for the Study of Journalism
10:00
Brainsnacks: Tablet Design and Navigation
INMA introduced a new presentation technique to the newspaper industry last year: brainsnacks. We ask executives at the top companies
to provide brief, to-the-point, seven-minute overviews of what they are doing with tablets and e-readers – and you ask the tough
questions. Brainsnack presenters include:
>> Javier Zarracina, Graphic Editor, The Boston Globe: His infographic skills are helping the newspaper to develop its first iPad applications.
He will explain how a traditional print media newsroom needs to be re-organised to confront the multi-media challenges of the new tablets.
>> Saulo Ribas, Creative Director, Editora Globo: He works for the magazine branch of the largest Latin American multimedia group.
He leads the iPad applications, and he will explain how magazine publishers must confront the content management system (CMS) challenges of these new tablets,
including how to profit from the video game opportunities.
>> Pedro Monteiro, Art Editor, Impresa Group (publisher of Expresso and Visao): He is an expert on new digital narratives, has been one of the first visual journalism
editors to embrace and master the iPad applications, and he will present his experience dealing with some European publishing houses that led the introduction
of these new tablet editorial and advertising products in their magazines and newspapers.
>> Diego Cenzano, Journalist, Founder, Biko: He heads up an IT company involved in custom-made software solutions to implement the first iPad applications
for multimedia companies, including newspaper e-newsstands for iRex, the world's leading provider of e-reading solutions. He will present an overview of
how publishers need to add IT expertise in this new projects.
11:30
Networking Break
12:00
Question and Answer Forum
A moderated roundtable discussion with the morning speakers will include intense interaction with the audience. You have questions ... we want answers.
12:30
The New Age of Digital Reading for News
What does pinball have to do with reading? Can the app save long-form text?
>> Monica Bulger, Research Assistant, Oxford Internet Institute
13:00
Lunch
Afternoon Topic: From iPad to iPay
14:00
Afternoon Introduction: Monetising Tablets
The iPad and tablets is business unusual and requires a well-defined model for paying for its content. One should develop
methods and guidelines on how to get consumers to pay for iPad and tablet content from the very beginning at price-sensitive
levels and with clear payment methods beyond iTunes. Although consumers are more likely to pay for content in new forms on tablets, advertising will need to be part of the equation.
Advertisers will want to offer a quality experience for consumers on tablets that will deliver results. The tablets allow for a richer
media experience than anything else so far and can be more interactive but also less intrusive than the web. They can also be more
productive in terms of prompting direct purchases given the quality of the interface and the greater leisure-time use of tablets relative
to computers. But there are several issues that need to be addressed before tablet advertising can fulfill all its potential.
>> Fréderic Filloux, Editor and Publisher, The Monday Note, France
>> Carlo Campos, Director Madrid, Innovation Media Consulting, Spain
14:20
Brainsnacks: Key Concepts of Paid Content and Advertising on Tablets
The emerging value proposition for newsmedia companies is simple: value = audience + content + platform. Learn how e-reader first-movers are
aiming to generate new revenue from advertisers and consumers.
>> John Einar Sandvand, Digital Media Strategist, Aftenposten: He will look at a Norwegian consortium exploring the monetisation of tablets.
>> Nic Newman, Co-Founder, BBC News Online: This former coordinator of the BBC's
plans for news, sport, weather, and local in the digital space will look at journalistic and
advertising content on the tablets.
>> Jonathon Moore, Product Manager, The Guardian: He will illustrate his views on the use
of tablets and the iPad. Click here to learn more about
theguardianeyewitness.
>> Nils Öhman, Head of DN Digital: DN Digital, an arm of Swedish daily Dagens Nyheter, is a new organisation that is aiming for a successful e-reader newspaper of the future. He will look at
7 questions every publisher should answer before bringing a newspaper to the iPad (and 7 preliminary answers).
Check out his blog here.
>> Jessie Wijnants, Strategic Director, Boondoggle Belgium:
He will show how he would like advertisers to use tablets and get commercial results.
Question and Answer Forum
A moderated roundtable discussion with the afternoon speakers will include intense interaction with the audience. You have questions ... we want answers.
15:20
Networking Break
15:40
Brainsnacks: Manufacturers Show Their Tablet Products
A review of the different tablets on the market or coming to the market and software solution providers show their services or products.
>> Woodwing being the software provider for Time magazine and providing software solutions for cross-media content publishing for magazines, newspapers, books and more.
>> NewspaperDirect serving 1,500 newspapers from 94 countries with digital editions on different devices
16:00
Special Report: New Tablet Media Strategies Worldwide
This presentation will look at new tablet media strategies worldwide, including a review of what is going on regarding tablets in newspaper, magazine, book and other
content industries. Summit participants will receive a complimentary copy of a new report on this subject (€250 value).
>> Tino Fernandez Arias, Editor,
Expansion &
Empleo, Co-Editor, Innovation Confidential Newsletter on World Media Trends, Spain
16:20
Final Round of Opinion, Questions, Answers
16:40
Conclusions, Summary, Follow-Up Planning
>> Juan Señor, Innovation Partner and Fellow, Reuters Institute for the Study of Journalism
17:00
Summit Concludes
18:30-21:30
Optional Dinner with Speakers
Join summit speakers for dinner Tuesday evening. There will be a number
of dinner tables, each with 14 people maximum, along with one speaker. This value-added evening gives you the possibility to try out your ideas and creativity and
get feedback from the experts. You must register for this extra as part of the “Full Summit Experience.” Dress for this evening is business casual.
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