Programme
Thursday 4th February
12:00
Lunch
Your Audience
13:00
Content Monetisation In Context of Segmented Audiences
The components for content monetisation in the context of increasingly segmented audiences. The notion of average users is meaningless and publishers should pursue the
top tier or their audience and squeeze it in many possible ways. What different options could look like, between metered pay plan (such as the New York Times project or
the Financial Times), the e-books/tablet question, the mobile approach – and most probably a combination of all? What could be the possible metrics in
view of the current economics of online newspapers ?
Frédéric Filloux, Editor of Monday Note, Paris, France
Publishers and Their Customers Confront The Future Of Paid Publishing Commerce
A report on the current state of paid initiatives in the United States from the activities and perspectives of both publishers and consumers. This presentation will highlight recent initiatives,
publisher forecasts, and consumer reactions and behaviours. The presentation will be based upon both qualitative and quantitative
research recently conducted with both U.S. publishers and consumers.
Ed Efchak, Managing Director and Senior Consultant, Belden Interactive, United States
15:00
Networking Break
Paid Content: Editorial and Advertising, Pros and Cons
15:30
Ramifications of Apple Tablet and E-Reader Phenomenon
The consequences of what Apple will bring on January 27th. First-hand report from Innovation International, which will be in San Francisco for the announcement.
What are the do's and the dont's for publishers. Is there any financial gain in this new innovation and in tablets in general? Why engage?
Carlo Campos, Director and Chief Researcher, Innovation International, Spain
16:00
Brainsnacks on Paid Content
“Brainsnacks” are seven-minute no-frills, to-the-point presentations which highlight
a particular problem and solution. After the presentations, seminar participants choose
which one is interesting for them. This is designed to cover a lot of ground in a short period of time,
and a way to creatively draw out presentations that deserve deeper exploration.
This Is a Free World, So What Are You Talking About?
Joakim Jardenberg, Blogger, Sweden
What About Social Media?
Anders Olofsson, New Media Director, Sydsvenska Dagbladet, Sweden
Is There Any Advertising Business Model on the Internet?
Olivier Bonsart, Directeur Dél&eacuate;gué, Groupe SIPA/Ouest-France, France
Helsingin Sanomat: What a Free Web Site and Paid-For Digital Edition Has Yielded
Minna Imponen, Product Manager, Helsingin Sanomat, Finland
How to Monetise When One Doesn't Believe in Paid Content
Geir Terje Ruud, Editor-in-Chief, ekstrabladet.dk, Copenhagen, Denmark
16:45
Speed Dating With Speakers on Paid Content
After the presentations, INMA will hold a discussion and networking opportunity. All delegates will get the opportunity to discuss with each speaker individually
for five minutes after the brainsnack presentations.
17:30
End Day 1
19:00
Dinner
All delegates are invited to attend this dinner to network with each other and the day's speakers.
Friday 5th February
Customer Relationships
09:00
Finding New Digital Revenue Streams, But How?
Only one year ago practically all digital revenues at Aftenposten were from display ads.
A new strategy was launched to diversify. Here is how Norway’s leading newspaper tries
to find new digital revenue streams.
John Einar Sandvand, Digital Media Strategist, Aftenposten, Norway
09:45
Do You Really Know Your Audiences? Putting a Value On Accurate Targeting
When you know more about your audiences you can deliver more relevance, and therefore more value.
Some technological initiatives for targeted marketing and advertising delivery will be given in this
presentation.
Richard Hall, Director of Marketing/Europe, Digital Technology International (DTI), France
10:25
Networking Break
Money from Web Advertising
11:25
Advertising Strategies for Local News Web Sites
Local news web sites are finding audiences. Developing these sites into viable advertising platforms requires planning and understanding of what advertisers are looking for.
Niklas Jonason, CEO, Stadsporten Citygate, Sweden
11:55
How to Add Value by Gently Breaking Formats, Conventions and Rules
An exploration of alternative ways of approaching digital campaigns and measuring their success.
Erlend Tangen Istad, Managing Director, and Christian Westerberg Thoresen, Creative Director, Soulpolice, Oslo, Norway
12:45
Conclusions of the Seminar
13:00
Seminar Concludes
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