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| The INMA Copenhagen seminar will be held in the former press room of Ekstra Bladet (pictured here). |
How to make money from a newspaper web site is the focus of this new, unique INMA seminar “Recreating Value in an Age of Abundance” February 4-5 in Copenhagen.
Featuring a mix of presentations, “brainsnacks,” “speed-dating,” intense audience interaction, and networking, this INMA seminar looks at the emerging value propositions for audiences interacting with news online. It will be
held in the former printing plant of Ekstra Bladet: a fitting setting for a seminar aiming to find business models in cyberspace.
In the seminar, INMA will look at:
- Paid content models worldwide.
- The free vs. paid content debate.
- Where social media fits into the puzzle.
- What European publishers are doing with paid and free models.
- Growing value through targeting and sticky content.
- Advertising strategies for web sites.
This is a practical, hands-on, time-efficient seminar that will arm your team with revenue-generating ideas to take home and implement in today's environment. Learn what your peers are implementing – and thinking about.
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