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Newspaper publishers know why it’s important to integrate advertising sales teams across print, online, and mobile platforms.
The advertising community is re-organizing for cross-platform conversations and hybrid media.
Yet what does this integration look like, and how can it be practically implemented to generate new advertising revenue for your company?
INMA will address these questions in an intense, time-efficient seminar Wednesday, February 17, at Chicago’s O’Hare Airport under the theme “Rev Up Your Revenue With the Best Product, Sales Team Mix.”
The seminar will look at:
- “Best in class” print/digital brand portfolios.
- How data across channels can be gathered and put into useful form to be sold.
- How media outside of newspapers have already implemented integration.
- Cultural and organizational issues and how to assess this for your company.
- How to recruit, compensate, and retain multi-platform sales representatives.
Sign up your sales teams for this low-cost, one-day seminar that will deliver maximum value with only one day away from the office.
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