Keynote presentations will be followed by thought-provoking discussions that will involve the audience and stimulate networking. This conference is all about sharing ideas and inspiring change! It will be a unique experience because it will offer surprise, debate, drama, engagement, memories, and excitement!
All workshops and the conference itself will take place at the Park Inn hotel.
The Conference will take place on Thursday, September 30th and Friday, October 1st. On Wednesday, September 29th, there will be 3 pre-conference seminars.
1. Research Seminar
2. Local Newsmedia Seminar
3. Free Newspaper Seminar
Wednesday, September 29th.
09:00 – 17:30
General assembly OPA Europe
Gamma Room
Programme in general
13:00 – 14:00: Welcome sandwich buffet
14:00 – 15:30: Seminar Part I
16:00 – 16:30: Networking Break
17:30 – 18:30: Seminar Part II
19:00 - 20:30: Opening Reception of the Conference
Research seminar: Low cost – High value research
Beta Room
The INMA Research committee has carefully sought out the best programme for their bi-annual Research Seminar.
In times of crisis, news media companies often question the research they are doing. The research department is often the first causalty of any cost-cutting measures undertaken. During this seminar we'll be looking at:
Presentation of the best 3 cases how you can conduct research at low cost
Presentation of the results from a 2010 survey how research is being done and sold within the newspaper companies. With cases how it is organised at specific companies
Advertising pricing is key on the internet, we’ll present new findings from research done in the US
Advertising models in print: pay in function of the impact of the ad, a new research based tariff model in Belgium and The Netherlands
Multimedia research: different research on multimedia use, brand value, tracking for regional newspapers, etc.
English spoken. No interpretation.
Members of the INMA Research Committee:
Hervé Barbot (F), Axel Baumann (D), Bart de Proost (B), Ed Efchak (USA), Irene Fogarty (IE), Wolfgang Grannig (A), Erik Grimm (NL), Simon Lindberg (SE), Robert Picard (SE), Graham Russell (UK), Pia Stork (DK), Morten Wickstroem (N)
Local media seminar (in partnership with MediaRegionalne (part of the Mecom Group)
Alfa Room 1
Free newspaper workshop (in partnership with Metro Poland)
Alfa Room 2
Opening reception
of the Outlook 2011 Conference
hosted by the City of Krakow
For all seminar and conference participants.
The Opening Reception to the Outlook 2011 Conference is hosted by the city of Krakow and held in the Medieval City Hall, in the centre of Krakow. This Palace of the Wielopolski family was built in XVI-century and since 1864 has served as a seat for the Krakow city authorities. Participants will be welcomed by Mr Jacek Majchrowski, mayor of the City of Krakow.
Thursday, September 30th.
Gala Dinner
A Thursday evening social dinner. At the Outlook Conference the organisers have opted to hold the "gala dinner" on Thursday night instead of Friday night to give every one a chance to join; including those who fly back home early on Friday evening after the conference!
This year the Gala Dinner will be held at the magnificant salt mines of Wieliczka. Have you ever had dinner 125m below ground? Join us for this unique experience!
More programme details to follow soon!
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