Wednesday, October 21

Optional Simultaneous Sessions

The “Outlook 2010” conference begins with three simultaneous sessions based on your needs and preferences. The two Limited Edition Workshops are restricted to 25 participants each and will be held at the Jurys Inn Hotel. The Telemedia360 seminar runs all day on Wednesday and is particularly interesting for newsmedia executives in the mobile side of their business. Registration for this seminar is seperate from the 'conference and limited workshops registration'.

15:00 - 18:00
Limited Edition Workshop: “Online Measurement Basics Workshop”

Chairman: Richard Foan, Managing Director, eABC Audit Bureau, London, United Kingdom

15:00 - 18:00
Limited Edition Workshop: “What makes great local media advertising in print and online”
How local and regional newspapers can benefit from creative thinking and use their USP catering for the advertisers. Examples from the British Press. Workshop in cooporation with the Newspaper Society. A truly interactive session where workshop attendees will learn how to make great local ads with practical examples, a discussion on their own market's advertising and team working on a live creative brief.
Join chairman Robert Ray, Marketing Director Newspaper Society, London, UK
together with Al Young, Executive Creative Director of St. Luke’s, for a lively session that looks at the best ads that work in local media environment, a checklist to develop better local creative, etc... Local advertising is a key part of your revenue income. Make sure it stays that way!

09:00 - 18:00 Telemedia360 Seminar: All Round interactive media.
Telemedia360 provides the telemedia industry with a high energy trading day that combines quick fire seminars and panel discussions on mobile marketing, mobile advertising, mobile interaction, etc. This seminar is ideal for newsmedia executives on the mobile side of their business! Why not join executives from the telemedia industry for this exciting day. Programme details here
This seminar runs all day on Wednesday 21 October and delegates of the Outlook 2010 Conference (Thursday and Friday) who fly into Liverpool on the Wednesday morning can participate in this seminar. For this seminar there is a seperate registration! Be sure to use the promo code "OC2010INPA" on the Telemedia360 registration form to get special price of £135 and a FREE pass to the 'Fab 4 Business party' (party starts at 21.30).

19:00 - 20:45
Opening Reception of Outlook 2010 Conference at Beatles Museum
The Opening Reception of the Outlook 2010 conference will be held at The Beatles museum (Beatles Story). The Beatles Story is the world's only Beatles-themed visitor attraction. Located within Liverpool's historic Albert Dock, the Beatles Story is a unique visitor attraction that will transport you on an enlightening and atmospheric journey into the life, times, culture and music of the Beatles. It is in walking distance from the conference hotel and is absolutely worth the visit and a great venue to meet old and new friends and get a good conference start.

Thursday, October 22

Morning Theme: Innovation

Whether you came to the idea years ago or more recently, you now realize that the news and information industry has changed forever, and things will never go back to the way they used to be. So how do you provoke the innovations needed to survive in the next generation?

Moderators:
Robert Picard, Professor/Director, Jönkoping International Business School, Sweden
Laura Oliver, Senior Reporter, Journalism.co.uk, United Kingdom
 

09:00
Conference Opening
Mike Storey, The Lord Mayor of Liverpool

Sharing Ideas and Inspiring Change
Wolfgang Bretschko, President, INMA Europe, and Member of the Board, Styria Medien, Austria

Internet Strategies for Today and Tomorrow
The greatest challenges of online publishers in Europe and how do we deal with them at Poland's leading media group Agora is the focus of this presentation. Highlights include insights and case studies on multimedia, local markets, and monetisation from the company whose fast-growing online brands reach today nearly half of all Polish internet users.
Tomasz Józefacki, President, OPA Europe, and Vice President and Head of Internet Division, Agora, Poland

Mind The Gap!
There is a market out there willing to pay for bottled water. Even in countries where the tap water is both free and drinkable. The consumers and advertisers are used to paying for the brands they trust. Yet the trustworthy business of newspapers cannot find its way to a similarly profitable business model in the digital market place. Could there be a way of bridging the gap between the newspapers and the market? Perhaps if the newspapers start the innovation within their own brands and in their relationship with their readers/consumers. Maybe the solution is to look into other markets and study how the successful consumer brands act?
Anna Serner, CEO Tidnings Utgivarna, The Swedish Newspaper Publishers’ Association

10:40
Networking Break

11:10
INMA Brainsnacks About Innovation

The Personalised Newspaper
When Niiu debuted in Germany in early 2009, it became one of the first personalised newspapers put together based on individualised content and source profiles. The personalised newspaper represents the young person's lifestyle and information needs on a daily basis. It structures the daily information overload that young people are experiencing and pools together diverse sources of information in order to offer the best of newspapers, the internet, and communities. Niiu is printed on classic newsprint and delivered at the home each morning.
Wanja Oberhof, Founder, Niiu, Berlin, Germany

Consider Launching a New and Different Brand
Learn more about Le Post, the new brand of Le Monde featuring user-generated content, videos, blogs, and more.
Benoît Raphaël, Editor in Chief, Le Post.fr (Le Monde Interactif), Paris, France

Going Local: Bringing Online Innovation Back Home
Katherina Borchert, Head of WAZ New Media, Editor-in-Chief, derwesten.de, WAZ Mediagroup, Germany

How to Get Connected to Our Future Readers
Denmark's Ekstra Bladet created "Redaktionen", an internet-based editorial platform where schools produce their own newspaper. Today most schools produce newspapers in class — using a variety of software. With this revolutionizing platform from Ekstra Bladet, the students learning process is supported and helps students follow a professional process and produce professional results. The students layout their newspapers online and experience increasing pressure as deadline draws near. 2–3 days after deadline Ekstra Bladet delivers 1000 colour prints of the paper — directly at the school. This award-winning campaign has built intense loyalty with young people.
Louise Abildgaard Groen, Project Manager of Educational Relations, Ekstra Bladet, Denmark

12:30
The Future of Newspapers and the Newspapers of the Future
In the midst of the worst economic downturn in generations, many suggest newspapers are confronting the end. Nothing could be further from the truth. In this presentation based on preparations for the forthcoming book Future News: The Way Forward for the News Business, remind yourself of what makes newspapers unique, what makes newspapers sell, and let's go back to basics. Key themes will be multi-media organisations, newsroom design and workflows, new advertising models, mobile content and advertising, blogging, social media, branding strategies, and new storytelling techniques.
Juan Señor, Partner, Innovation Media Consulting Group, and Visiting Fellow, Oxford University, United Kingdom

13:00
Lunch

Afternoon Theme: Transformation

Even if pure innovation is not in your DNA, every company should be thinking about how to transform itself to cope with changing market conditions. What lessons will you take back to your office from the experiences of our speakers and panels?

14:00
Yes We Can: How the Obama Campaign's Use of New Media Can Be Applied to the Newspaper Quest for Audience Acquisition and Engagement
The 2008 U.S. presidential elections demonstrated the power of new media in the 21st century to impact politics and society. The campaign included design, branding, web content, video, mass e-mail, text messaging, fund-raising, online advertising, and more. Learn from the company who helped powered the Obama Online campaign – as well as campaigns in Sweden, France, the United Kingdom – and how this can relate to newspapers in their efforts to grow audience and advertising.
Matthew McGregor, Director, Blue State Digital, London, United Kingdom

14:30
These Are the Worst of Times, These Are the Best of Times
The world is changing, and classifieds are changing. Yet are you changing? If the answer is “no I don’t need to” or “no I don’t want to” then don’t come to this presentation. This case study presentation will trace radical shifts and approaches to the classified advertising business from Junkmail's experience in South Africa. Life as we know it, will never be the same. Great!
Felix Erken, Chief Executive Officer, Junkmail, South Africa

15:00
Debate

15:30
Networking Break

16:00
Brainsnacks About Transformation

Experience, Advice, Pitfalls On Integrated Newsrooms
Lambrakis Press holds the leading and most widely diversified position in the mass media industry in Greece. They were the first media sector company to be listed on the Athens Stock Exchange's main market in 1998. Lambrakis publishes four newspapers and 24 magazines. They also develop and run www.in.gr, the largest news and information portal in Greece. Learn about their ongoing process of integrating print and online newsrooms.
Nikos Gouraros, Digital Business Unit, Lambrakis Press, Greece

Editorial Restructuring and Streamlining of Editorial Processes
Trinity Mirror's Liverpool Echo goes through a restructuring and streamlining of editorial processes as the newsmedia company moves toward a more complete digital transformation in 2010.
Alastair Machray, Chief-Editor, Liverpool Echo, United Kingdom

17:00
IHT/NYTimes: Print/Online Cross-Selling
In this presentation, learn about the International Herald Tribune's digital strategy and the integration of IHT.com with NYTimes.com, plus the rapidly evolving world of e-readers, netbooks, and the new Times Reader 2.0 (Adobe AIR version). The speakers will look at how the Times and IHT are pursuing new digital opportunities worldwide.
Charlotte Gordon, Director of Strategy and Marketing, International Herald Tribune, United Kingdom
Yasmin Namini, Senior Vice President/Marketing and Circulation, The New York Times, United States

17:40
Programme Concludes for Day

18:40 - 22:00
Social Evening and Dinner
The social evening will be held at Anfield, home of Liverpool FC, a football club crowned European champions five times in its history. The Anfield football ground is famous for its atmosphere during football matches and the ideal fit for the Outlook 2010 conference social evening. Be there and you'll have a chance to touch the European Cup yourself. Buses depart the hotel at 18:40 and will return approximate 22:00.

Friday, October 23

Morning Theme: Monetising Interactivity

09:00
De Persgroep : "Our belief in newspapers. Yes, newsPAPERs"
It is the best time ever to invest in newspapers and the best time to look back on hypes that never materialized, a fresh look at the business models of newspapers, mobile, internet, free newspaper, etc. but especially a story about the passion for the most beautiful medium on earth. De Persgroep made the largest newspaper investment in Europe in 2009 by buying PCM Uitgevers, editor of AD, NRC, Volkskrant en Trouw.
Xavier Verellen, Chief Commercial Officer, De Persgroep, Belgium

Premium Publisher Network: When Competitors Join Forces to Enhance Advertising Revenue
Premium Publisher Network represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Learn more about the consortium's win-win approach to online advertising based on qualified performance audience. Advertisers can plan advertising campaigns on specific channels (split by topic, target, and geo-localised), selecting the most relevant keywords to reach their audience objectives.
Giorgio Riva, Managing Director, RCS Digital, and Claudio Giua, Editorial Director, Espresso Group, Italy

10:10
Debate

10:30
Networking Break

Monetising Your Traffic Through Smarter Marketing
Onintze Gutierrez, Director Mobile Operations, Unidad Editorial, Madrid, Spain

Using CRM As a Tool for Smarter Audience Marketing
The Daily Mail has for many years grown its circulation through editorial initiatives and collectable promotions. What do you do when those initiatives start to dry up? The circulation team has undertaken some successful customer-focused activities ranging from home delivery to loyalty programmes and subscriptions. This presentation will take you through how The Daily Mail has reversed it sales patterns in the most competitive news market in the world using some intelligent CRM techniques and programmes.
Neil Jagger, Circulation Director, Associated Newspapers, United Kingdom

Make Money Now!!! Market insight, relevance and transparency.
Understanding the wants and needs of your market, developing relevant media products while revitalising the sales-team during the the industry's biggest transition period in history. Its the transition of milking the revenues from core-business while gaining value for a digital future. An insight on understanding the benefits of the internet and monetising on all digital products.
Theo Blanco, VP Sales and Marketing, UNT Media Group, Sweden

Is there any advertising business model on the net ?
Most publishers will claim that the advertising revenues on the net are too low. Hence, salvation should come from pay walls.
Olivier Bonsart, Directeur Délégué, Groupe SIPA/Ouest-France, France

12:15
Lunch

Afternoon Theme: Outlook 2010

The final afternoon of the conference looks into the coming years ahead of us. What can we expect in 2010-2012? Brace yourself!

13:15
The Analyst View: What’s In Store For 2010-2012
What to expect from the news industry in the next three years will be the focus of this presentation, drawing on the speaker's experience as a former Merrill Lynch analyst looking at transformational change in the news and financial services industries. As a research director for Content Next Media, publisher of PaidContent, and author of the recent report “Playing a New Tune: The Music Industry's D-I-Y Era,” this presentation will bring unique perspective on the challenges ahead for newsmedia companies.
Lauren Rich Fine, Until recently, was the research director for ContentNext Media, publisher of paidContent, where she produced reports on Online News, Mobile Content, Digital Music, and Social Networking, which gives her a unique perspective in her presentation on the challenges ahead for newsmedia companies, United States

13:45
Content in 2010
When circulation and advertising revenues go down, editors cannot hide behind their wall. What you could and should expect from your newsroom to respond to the rapid change in readers' and advertisers' needs? Ideas and examples from the best read daily newspaper in Poland (in both print and online).
Grzegorz Piechota, Vice President, INMA Europe, and Specials Projects Editor, Agora, Poland

14:45
Newsmedia Outlook 2010: The Last Moments of Danger, The Last Moments of Opportunity
The opportunity for newsmedia companies today is to accelerate cultural change before the economic rebound begins. This rebound is only months away, so the clock is ticking. In this closing presentation, learn about the health of the newspaper post-recession, emerging business models, the fast-evolving value of content in various media platforms, and how newsmedia companies must prepare for the post-2011 revolutions ahead.
Earl J. Wilkinson, Executive Director and Chief Executive Officer, INMA, Dallas, United States

15:30
Conference Conclusions

16:00
Conference Ends

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