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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Monday, September 1

4 reasons mobile video ad spend is growing, how publishers should respond

Postmedia editors come together to develop one touch, one design, one newsroom

Thursday, August 28

Wednesday, August 27

The problem with re-targeted advertising: It never ends

News Tribune mines Big Data for reader acquisition, retention

Tuesday, August 26

Monday, August 25

Sunday, August 24

Research shows readers lose trust with native advertising. Is the revenue worth it?

Audience, advertisers embrace Die Welt’s Augmented Reality special edition

Thursday, August 21

Wednesday, August 20

Sacramento Bee uses metrics to prove print advertising success

Sports: The mobile content pioneer

Tuesday, August 19

Monday, August 18

Sunday, August 17

Looking for a new audience? Segment your brand’s traffic

Gazeta do Povo improves image, social media presence with political involvement campaign

Thursday, August 14

Media companies must work harder, smarter to attract college-age readers

Wednesday, August 13

Chronicle Herald re-designs itself for iOS 7, bringing new revenue, praise from Apple

5 tips for news writing with mobile eyes in mind

Tuesday, August 12

Making the case for private advertising exchanges for online video

3 ways 24sata increased digital audience, engagement

Monday, August 11

Publishers, is your business model as ludicrous as a Scotch Tape Boutique?

News Corp Australia’s local shopping app gives advertisers, shoppers easy options

Sunday, August 10

Thursday, August 7

Wednesday, August 6

Measure what really matters in your e-mail campaign: completed orders

Metro photo competition brings in revenue, engages photo-sharing demographic

Tuesday, August 5

3 tips for employing outside help for direct marketing campaigns

Hindu expands brand by launching regional-language newspaper

Monday, August 4

Sunday, August 3

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