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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Tuesday, August 4

It’s time for publishing to disrupt itself

Dainik Bhaskar Group engages readers with campaign to save indigenous birds

Monday, August 3

“Share a Coke” campaign offers 3 lessons for news media companies

Austin American-Statesman renovates e-mail marketing with geographic targeting

Sunday, August 2

Berliner Morgenpost creates interactive team, content goes viral

Cincinnati Enquirer partners with local restaurants to celebrate TV fame

Thursday, July 30

The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters

Sunshine Coast Daily increases social media engagement with Facebook strategy

Wednesday, July 29

Tuesday, July 28

Gannett uses data to shift advertising strategy from selling to partnering

24sata uses its media power to re-invent education, engage community

Monday, July 27

Sunday, July 26

How will ad blockers change mobile advertising?

Multi-channel holiday retail promotions lift circulation for NZ House & Garden

Thursday, July 23

Crítica increases circulation with campaign featuring local prisoner turned hero

Wednesday, July 22

Sports marketing specialisation hits passionate demographic

Tuesday, July 21

Great data — like great content — should not be free

VG embraces journalism + technology culture needed to reach younger audience

Monday, July 20

4 key facets to a profitable pre-roll video strategy for media publishers

Styria profits from marketing its CMS to other media companies

Sunday, July 19

New York Times finds breaking news readers want better digital experiences

M-payments, micro payments: an opportunity for media

Thursday, July 16

3 insights from a non-seeker in the Information Age

Wednesday, July 15

App designers share advice on creating news media smartphone apps

Tuesday, July 14

New research shows tactile print ads increase effectiveness

De Persgroep branding campaign proves its merit to advertising clients

Monday, July 13

“Future-proof” audience measurement takes digital research to next level

Vecernji list brings in 60% profit from exercise classes

Sunday, July 12

Sustainable response rates in acquisition campaigns rely on refreshed data

Straits Times gets more local, global, visual, social for its 170th anniversary

Thursday, July 9

Give your media team a competitive advantage: focus

Wednesday, July 8

How to make money on mobile (hint: it’s not banner ads)

Video-driven charity campaign on drives engagement, donations

Tuesday, July 7

Ad blocking and its role in the discrepancy Dark Ages

Dainik Bhaskar programme teaches computer skills to senior citizens

Monday, July 6

Video campaign increases ad revenue from Fairfax Media’s magazine inserts

Ad blockers are latest challenge to news media revenue

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