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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Friday, March 27

Data to action in 5 steps

Big, small data support Ringier’s digital transformation

Panel agrees media alliances, consumer focus important for monetisation

Though insightful, automated journalism unlikely to replace traditional journalism

Data journalism ultimately about storytelling

Programmatic offers opportunity without boundaries

Big Data roadmap highlights objectives, assets

BBC public service tool draws traffic

Data team, not an individual, drives Scripps Networks

Shift at The Economist emphasises data-supported editorial direction

Decision making at News UK driven by data, customers

Data should tell stories, stimulate interest

Thursday, March 26

How does Mashable compete with New York Times? Big Data

Big Data specialists answer: What keeps you up at night?

Google data editor to news media companies: understand, plan, engage

New York Times’ analytics team is key to pay model’s success

State of big data for media companies: bridging legacy, digital cultures

dunnhumby’s Big Data success starts with getting good data

Wednesday, March 25

Fail quickly, cheaply, successfully

Tuesday, March 24

Video viewability is key to engagement, revenue opportunities

3 key elements to Mediahuis’ profitable e-commerce strategy

Monday, March 23

Think all news media companies have the same value proposition? Think again

Citywide marketing campaign promotes Hindu’s trustworthiness

Sunday, March 22

3 ways to serve the “mobile-only-al” generation

Ringier encourages Big Data experimentation at local company level

Thursday, March 19

Savannah Morning News makes friends with coffee, biscuit deliveries

Wednesday, March 18

Chicago Tribune generates digital revenue with local merchandise

Consumer insights help luxury marketers reach Chinese women expats in Singapore

Tuesday, March 17

Millennials, news, and the Borneo effect

Big Data drives crowd-curated, frictionless content

Monday, March 16

Digital subscriptions are key to O Globo’s Big Data strategy

Democrat and Chronicle, YMCA challenge legacy brand perceptions

Sunday, March 15

Why media management should care about agility

The online video love triangle: consumers, advertisers, Google

Thursday, March 12

Need better media recruits? Get interactive with them

Wednesday, March 11

Speed matters in smartphone consumption

Tuesday, March 10

6 reasons to adopt a newspaper loyalty programme

Innovative advertising makes a point in print

Monday, March 9

New York Times sees return on investment from descriptive analysis initiative

Culture eats strategy for breakfast, innovation for lunch, passion for dinner

Sunday, March 8

6 reasons to advertise in newspapers

Closing in on consumers with location technologies

Friday, March 6

Wednesday, March 4

Profit eluding you? Try a long-term, well-communicated marketing plan

3 solutions to solidify trust in mobile commerce

Tuesday, March 3

Looking for the perfect privacy policy template for media publishers? Here it is

Aftonbladet maximises lifetime value of audience with user database

Monday, March 2

Sunday, March 1

How your non-traditional competitors are attracting Generation Y readers

Wanted: Sales people empowered by management to sell

INMA Awards finalists to be announced later today

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