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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Thursday, December 18

Can your readers reach you instantaneously?

Wednesday, December 17

Why tracking your Facebook, Reddit readers isn’t as easy as it sounds

Mix click-bait, SEO headlines for best Web traffic

Tuesday, December 16

Closing the gap between “digital first” and “digital all”

INMA Mobile Summit for Engagement and Profit precedes SXSW in Austin

Monday, December 15

News Corp now leveraging its 3-year investment into Big Data

Print advertising effective, eye-catching when married with content

Sunday, December 14

Media companies are missing mobile coupon opportunities

Dallas Morning News shares 5 ways to build profitable event business

Thursday, December 11

Transparency, privacy issues surround Big Data growth

Big Data conference in London explores analytics implications of revenue, audience, journalism

Wednesday, December 10

Digital ad fraud: The seedy underbelly of online advertising

Helsingin Sanomat revolutionalises tablet advertising

Tuesday, December 9

Video increases in importance, social media becomes less social

INMA Big Data report distills emerging road map for media companies

Monday, December 8

New York Times programmatic strategy focuses on direct advertising buys

Failing to risk: More dangerous than risking failure

Sunday, December 7

Programmatic forecast for 2015: Advertising world domination

The 5th “P” in marketing: people

Thursday, December 4

Is it time to implement performance parameters for digital media?

Wednesday, December 3

E-commerce may be the retailer’s answer to the “now economy”

INMA Awards 2015 competition open for entries

Tuesday, December 2

And the winner is ... the phablet!

Evolving digital connectivity changes holiday advertising

Monday, December 1

Why the news media industry is ripe for start-up level optimism, growth

Axel Springer shares best practices for developing digital world employees

Sunday, November 30

How to change behaviour in your disrupted organisation

SCMP expands client base with e-book series on Umbrella Movement

Tuesday, November 25

6 deep link tactics to drive traffic to mobile apps

Anatomy of a successful subscriber acquisition e-mail campaign

Monday, November 24

Media management: Boldly go where no one has gone before

Visual journalism helps BBC solve 3 audience challenges

Sunday, November 23

Gannett’s full-service ad design group finds revenue in unexpected place

10 seasonal sales ideas for the circulation director who has everything

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09-10 March 2015
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08 April 2015
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Paris, France
24 April 2015
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10-12 May 2015
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22 May 2015

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