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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Thursday, May 5

Wednesday, May 4

Distributed content is simply a fight for attention


Hindu Group engages youth, educators with subscription learning portal


Tuesday, May 3

Revenue-forward strategies offer growth opportunities for media companies


Events at Independent Media transition from marketing to revenue builder


Monday, May 2

Washington Post focuses on revenue, audience opportunities of vertical video


How will local news media organisations fare in the age of distributed content?


In the mobile Web vs. mobile app question, the answer is both


Sunday, May 1

Mobile, social should lead advertising strategy, leaving silos behind


Herald Sun finds the future of video in photos


Thursday, April 28

Wednesday, April 27

Helsingin Sanomat markets its data storytelling tools for native advertising use


McClatchy’s plan to attract Millennials: Stay relevant


Tuesday, April 26

4 myths about young readers


A.H. Belo’s new company proves value of print ads with performance-based pricing


Monday, April 25

Politics, culture, and the game behind Big Data


NavBharat Times engages readers with citizen journalism via WhatsApp platform


Sunday, April 24

Mobile advertising spend bolstered by video, native


Retail, event business open revenue streams for Singapore Press Holdings


Thursday, April 21

Washington Post finds unexpected revenue stream with content management system


De Persgroep shares 5 steps to starting its Big Data programme


Wednesday, April 20

Why Silicon Valley stays one step ahead of news publishers


Dainik Bhaskar engages audience with print campaign to aid drought-stricken farmers


Tuesday, April 19

How media companies should compete, collaborate with social platforms


Facebook, Snapchat changing face of digital distribution


Monday, April 18

Two-tiered paywall at Winnipeg Free Press generates revenue, better data


Recommendation engines for digital audiences: Buy, build, or sit this one out?


Sunday, April 17

How zero-base engineering the revenue team could save media advertising


What local content will really drive audience engagement?


Friday, April 15

News Corp shares 3 predictions anticipating the future of data


How ESPN data predicted the Warriors record season, made Big Data cool


How Huffington Post looks at distributed content


3 key goals for Axel Springer’s data strategy future


How data technology drives content innovation at Thomson Reuters


3 best practices of media companies that successfully use data


Thursday, April 14

Schibsted shares 3 priorities of its data strategy


Hearst experiment: Clickstreams as the new data currency


Financial Times finds sweet spot of ad engagement resulting in revenue


How data has taken Weather Company’s advertising, audience strategy by storm


Washington Post looks beyond unique visitors to time spent ad strategy


How data is breeding Turner’s consumer-first strategy


Politico shares its unique vision for using data to fund journalism


Wednesday, April 13

Why data is essential in all advertising sales discussions


Lessons shared on Big Data Media Tour from Hearst, Bloomberg, ProPublica


Tuesday, April 12

“We hate comments” and other reasons publishers can’t compete with Facebook


Big Data Media Tour talks strategy with News Corp, industry data experts


Monday, April 11

Gruner+Jahr decreases adblocking by educating its audience


Big Data for Media Week takes deep dive into revenue, audience strategies


Narrow focus yields digital success for app start-up, publishing companies


Sunday, April 10

Change or die: Why failure to act is not an option for news media companies


Unruly acquisition gives News Corp edge in video-based content, marketing strategy


Thursday, April 7

No clear winner in mobile Web vs. native app contest


Fairfax Media’s native advertising initiative grows revenue with 14 key elements


Wednesday, April 6

News companies don’t need to compromise editorial integrity for native advertising


Herald Sun content strategy goes old school with e-mail newsletters


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