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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Thursday, April 17

Content recommendations shouldn’t be an audience engagement afterthought


Wednesday, April 16

What news publishers can learn from BuzzFeed


3 strategies for navigating the mobile advertising maze


Tuesday, April 15

Coupon clippers still a force to be reckoned with


Super-abundance of mobile advertising opportunities await media companies


Monday, April 14

Sunday, April 13

How to use survey data to prove the ROI for your media brand


An old equation for a new time: Content + network = relevance


Thursday, April 10

Wednesday, April 9

Tuesday, April 8

Monday, April 7

Sunday, April 6

Thursday, April 3

Wednesday, April 2

Gannett, Fairfax, MittMedia, BCCL judged regional winners of INMA Global Innovation Awards


How media companies can manage acquisition budgets on the fly


Tuesday, April 1

Monday, March 31

The 3 keys to a multi-media transformation storyline


6 ways to turn digital content into digital dollars


Sunday, March 30

Is native advertising a trend worth chasing?


8,000 readers purchase Austin American-Statesman content day pass


Thursday, March 27

Wednesday, March 26

Metro reaches younger audience with Justin Bieber competition


Toronto Star gains environmental leadership, ad revenue, reader engagement in role as “Earth Hour” sponsor


Tuesday, March 25

3 reasons news aggregating apps have better traffic than you do


Media companies share digital, data success stories at INMA’s Ideas Day seminar


Monday, March 24

Fairfax Media studies behaviour of its mobile readers, learning key content lessons


Media disruption: bad for us, wonderful for humanity


Sunday, March 23

Why automated ad buying in its current form may hurt revenues more than help


Finding and promoting the “sweet spot” for long-term ROI


Thursday, March 20

Wednesday, March 19

Holding on to customers and revenues: a personal story


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