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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Thursday, October 23

3 ways to increase revenues from automated advertising sales

Wednesday, October 22

Consumer centricity: Practice it with your advertisers or perish

Tuesday, October 21

How relevant is your newspaper?

Meredith benefits from its data-driven approach to programmatic advertising

Monday, October 20

New York Times partners with Citi for mobile native advertising solution

How much start-up culture do we need to attract young talent?

Sunday, October 19

Mobile micro-payments: A largely untapped revenue stream for media

7 ways media companies — and Olive Garden — can attract Millennials

Thursday, October 16

Inside Gazette’s profitable digital innovation strategy

Wednesday, October 15

Dissolving titles that separate digital employees in media companies

3 myth-busting sustainability strategies

Tuesday, October 14

Traditional media companies should act as society builders

Dainik Bhaskar researches market potential, expands into new state

Monday, October 13

SPH Magazines revamps its business model with print, digital advertising innovations

Digital ad spend assured, time to tackle cross-screen attribution

Sunday, October 12

Does your media organisation have a shared vision for the future?

Dallas Morning News focuses programmatic strategy on selling audiences

Friday, October 10

Is your media company a hybrid brand? 10 questions to the answer

De Persgroep creates daily metric of audience research for advertisers

Programmatic advertising: It’s not as scary as you think

Archant shares 10 lessons to bringing in video revenue

Global research outlines smartphone, social media news readership

Thursday, October 9

Schibsted advances digital transformation with young, new data team

3 ways BBC uses data journalism to increase reader engagement

Publishers must catch up to changes surrounding them

MittMedia takes digital first to the next step with employee focus

Converting readers to lifetime paying customers

E-commerce opportunities, challenges in Europe

Les Echos focuses on getting to know its audience through data

Do’s and Don’ts for media companies in convergence

Wednesday, October 8

4 reasons digital day passes are key to increased circulation revenue

Revenue ideas: Design to delight like Cirque du Soleil

From data to native advertising, INMA European Conference kicks off with industry hot topics

Tuesday, October 7

Archant app initiative finds path to audience engagement in print + digital

Tracking ad effectiveness is key to proving news media value

Monday, October 6

New York Times measures impact of digital audience development

Who we are in conflict with points publishers to their unique value

Stampen doubles real-time bidding revenues month-over-month

Sunday, October 5

Core sales teams at media companies can’t sustain digital advertising future

The importance of app verticals for media companies

6 ways advertisers increase ROI with programmatic buying

Thursday, October 2

From Fifth Avenue to Tahrir Square: How a single reporter shakes the media industry

4 reasons data journalism is hitting its stride

Wednesday, October 1

The blurred lines of content, consumer engagement

Programmatic sales increase after Globe and Mail creates private exchange

Tuesday, September 30

Building blocks of a local-rich strategy

7 things to consider when using news-related push notifications

Monday, September 29

Gannett increases audience time spent with print by extending USA Today brand locally

Complacency won’t build revenue, but these 5 audience actions will

Sunday, September 28

South China Morning Post uses anniversary to celebrate Hong Kong

Looking toward 2015: Stop being craptastic

Thursday, September 25

Wednesday, September 24

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