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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Thursday, April 23

Why publishers need to embrace — not dismiss — content marketing


Wednesday, April 22

If you don’t have a Snapchat, Instagram strategy, get one


Tuesday, April 21

Lacking commitment in the face of disruption: “cream of the crap”


Condé Nast takes global approach to e-commerce strategy


Monday, April 20

5 reasons publishers should think twice about Facebook’s tempting offer


Great advertising packaging targets strategic people at strategic time


Sunday, April 19

Uber: The ultimate mobile company?


4 advantages to single-vendor cloud software solution


Thursday, April 16

What newspapers can learn from alternative weeklies


Wednesday, April 15

8 news media innovators with bold initiatives


Ekstra Bladet sees e-commerce as a multi-platform strategy


Tuesday, April 14

Future of wearables affects media, medicine


When breaking news destroys trust in the digital age


Monday, April 13

New York Times research finds young news readers seek reliable news sources


Outside-in editorial approach puts customer needs at forefront


Sunday, April 12

Content distribution without borders


Bee Labs encourages collaborative thinking


Thursday, April 9

Why news media organisations need sales staff


Wednesday, April 8

Are news media companies providing the experience that keeps customers coming back?


5 ways Gazeta do Povo meets readers at their interests


Tuesday, April 7

Are you strategically at the “front of the room”?


JoongAng Ilbo connects farmers to readers with e-commerce site


Monday, April 6

Watching the watch: the race to unbundle news


De Persgroep expands with local online news, advertising


Sunday, April 5

Tablet: Dead or alive?


Columbus Dispatch captures audience information, ad revenue


Thursday, April 2

Even Big Data starts out small


Wednesday, April 1

McClatchy uses Facebook to get to know, engage audience


3 ways media organisations can celebrate Earth Day


Tuesday, March 31

The future of advertising is content … maybe


Aftenposten increases ad relevance by segmenting audience


Monday, March 30

Sex sells ... sometimes


SCMP takes front page back 42 years to promote shopping center


Sunday, March 29

News media companies: Stretch your imagination for mobility


Axel Springer e-commerce portfolio proves profitable


Friday, March 27

Data to action in 5 steps


Big, small data support Ringier’s digital transformation


Panel agrees media alliances, consumer focus important for monetisation


Though insightful, automated journalism unlikely to replace traditional journalism


Data journalism ultimately about storytelling


Programmatic offers opportunity without boundaries


Big Data roadmap highlights objectives, assets


BBC public service tool draws traffic


Data team, not an individual, drives Scripps Networks


Shift at The Economist emphasises data-supported editorial direction


Decision making at News UK driven by data, customers


Data should tell stories, stimulate interest


Thursday, March 26

How does Mashable compete with New York Times? Big Data


Big Data specialists answer: What keeps you up at night?


Google data editor to news media companies: understand, plan, engage


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