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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Wednesday, July 1

The era of frenemies: Can media leaders re-define their relationship with Apple?

Cape Breton Post’s marketing campaign focuses on loyal feel, local photos

Tuesday, June 30

5 insights about print magazine advertising in a digital world

De Standaard focuses on vital steps after storytelling: marketing to digital readers

Monday, June 29

Inquirer shares 5 media lessons learned from #PacMay

The past, present, and future of programmatic advertising

Sunday, June 28

Apple, Google, Facebook lead digital media transformation

Advertisers invited to Bee Lab to discuss strategy, data, engagement

Thursday, June 25

If you think Big Data investment is optional, your news media company is in trouble

Wednesday, June 24

Tuesday, June 23

Advertising client as publisher, account executive as service(s) provider

8 articles you should read on Facebook’s relationship with news media companies

Monday, June 22

Creator of “Newspaper Extinction Timeline” lays out industry’s optimistic future

Why the hard paywall deserves a closer look

Sunday, June 21

How analytics should inform your media company’s smartphone app creation

Verlag Dierichs’ revamped digital campaign offers tablet-only subscription

Thursday, June 18

Wednesday, June 17

3 principles of Jeff Bezos’ Washington Post

How to make peace between your re-designed mobile app and its users

Tuesday, June 16

6 principles Russmedia lives by to grow mobile revenue

Monday, June 15

VG partners with 3 advertisers to test location-based app

Why volume-based campaigns are a flawed audience-building model

Sunday, June 14

Local retailers need e-commerce, so let’s give it to them

Mad Men of today are digital

Thursday, June 11

What does the new Apple News app mean for media companies?

Wednesday, June 10

From marijuana to Minecraft enthusiasts, news media audiences are in constant flux

Tuesday, June 9

5 ways to incorporate training into your media company’s culture

8 answers to common e-mail marketing questions from media companies

Monday, June 8

Facebook’s video advertisements offer new opportunities for media companies

5 steps for cultivating deeper consumer relationships

Sunday, June 7

Facebook, other social media platforms not the sole option for publishers

Sacramento Bee uses data visualisation to sell print, digital advertising

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