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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Thursday, April 23

Why publishers need to embrace — not dismiss — content marketing

Wednesday, April 22

If you don’t have a Snapchat, Instagram strategy, get one

Tuesday, April 21

Lacking commitment in the face of disruption: “cream of the crap”

Condé Nast takes global approach to e-commerce strategy

Monday, April 20

5 reasons publishers should think twice about Facebook’s tempting offer

Great advertising packaging targets strategic people at strategic time

Sunday, April 19

Uber: The ultimate mobile company?

4 advantages to single-vendor cloud software solution

Thursday, April 16

What newspapers can learn from alternative weeklies

Wednesday, April 15

8 news media innovators with bold initiatives

Ekstra Bladet sees e-commerce as a multi-platform strategy

Tuesday, April 14

Future of wearables affects media, medicine

When breaking news destroys trust in the digital age

Monday, April 13

New York Times research finds young news readers seek reliable news sources

Outside-in editorial approach puts customer needs at forefront

Sunday, April 12

Content distribution without borders

Bee Labs encourages collaborative thinking

Thursday, April 9

Why news media organisations need sales staff

Wednesday, April 8

Are news media companies providing the experience that keeps customers coming back?

5 ways Gazeta do Povo meets readers at their interests

Tuesday, April 7

Are you strategically at the “front of the room”?

JoongAng Ilbo connects farmers to readers with e-commerce site

Monday, April 6

Watching the watch: the race to unbundle news

De Persgroep expands with local online news, advertising

Sunday, April 5

Tablet: Dead or alive?

Columbus Dispatch captures audience information, ad revenue

Thursday, April 2

Even Big Data starts out small

Wednesday, April 1

McClatchy uses Facebook to get to know, engage audience

3 ways media organisations can celebrate Earth Day

Tuesday, March 31

The future of advertising is content … maybe

Aftenposten increases ad relevance by segmenting audience

Monday, March 30

Sex sells ... sometimes

SCMP takes front page back 42 years to promote shopping center

Sunday, March 29

News media companies: Stretch your imagination for mobility

Axel Springer e-commerce portfolio proves profitable

Friday, March 27

Data to action in 5 steps

Big, small data support Ringier’s digital transformation

Panel agrees media alliances, consumer focus important for monetisation

Though insightful, automated journalism unlikely to replace traditional journalism

Data journalism ultimately about storytelling

Programmatic offers opportunity without boundaries

Big Data roadmap highlights objectives, assets

BBC public service tool draws traffic

Data team, not an individual, drives Scripps Networks

Shift at The Economist emphasises data-supported editorial direction

Decision making at News UK driven by data, customers

Data should tell stories, stimulate interest

Thursday, March 26

How does Mashable compete with New York Times? Big Data

Big Data specialists answer: What keeps you up at night?

Google data editor to news media companies: understand, plan, engage

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