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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Tuesday, March 3

Looking for the perfect privacy policy template for media publishers? Here it is


Aftonbladet maximises lifetime value of audience with user database


Monday, March 2

Sunday, March 1

How your non-traditional competitors are attracting Generation Y readers


Wanted: Sales people empowered by management to sell


INMA Awards finalists to be announced later today


Thursday, February 26

#AdviceForYoungJournalists from a sales, marketing perspective


Wednesday, February 25

Media companies bring Academy Awards to digital audiences


Think like your customer’s customer


Tuesday, February 24

5 ways companies are missing the mark with targeted marketing


Ekstra Bladet moves from product to customer focus to build audience, ad revenue


Monday, February 23

6 pillars of a revenue-generating business model for digital journalism


Why we need to change the audience game


Sunday, February 22

3 things Dallas Morning News hopes to gain from admitting it doesn’t know it all


Research shows ROI of audience, advertising analytics


Thursday, February 19

Postmedia increases ad revenue with data management platform


Wednesday, February 18

Stop talking like legacy media, start doing like media start-ups


CNHI releases 222 native apps as part of new digital strategy


Tuesday, February 17

5 digital video trends to watch in 2015


The power of leading with a high five


Monday, February 16

4 ways mobile has changed the world


3 components of smart metrics


Sunday, February 15

News media preparing for print + digital audience reporting


Irish Times creates analytics team to drive reader-first strategy


Thursday, February 12

The most influential blogger in Asia Pacific


Wednesday, February 11

2 news media companies capitalise on challenges, opportunities to increase audience


Tuesday, February 10

What if a digital effort is not enough?


Mobile advertising: A dismal tale of deflated dreams


Monday, February 9

Now hiring: Chief growth hacker to replace chief marketing officer


Verlag Dierichs turns classified strategy into community strategy


Sunday, February 8

3D, cleverly designed print advertisements engage readers


Grupo Clarín develops its Big Data strategy with different audiences in mind


Thursday, February 5

Wednesday, February 4

Ride the wave of the mobile future for media companies: smartwatches


Globe and Mail takes leading role toward greater advertising transparency


Tuesday, February 3

3 keys to an innovative business model


Fairfax successfully uses Big Data to direct content recommendations, ad targeting


Monday, February 2

How would John D. Rockefeller run your news media company?


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