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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Thursday, May 5

Wednesday, May 4

Distributed content is simply a fight for attention

Hindu Group engages youth, educators with subscription learning portal

Tuesday, May 3

Revenue-forward strategies offer growth opportunities for media companies

Events at Independent Media transition from marketing to revenue builder

Monday, May 2

Washington Post focuses on revenue, audience opportunities of vertical video

How will local news media organisations fare in the age of distributed content?

In the mobile Web vs. mobile app question, the answer is both

Sunday, May 1

Mobile, social should lead advertising strategy, leaving silos behind

Herald Sun finds the future of video in photos

Thursday, April 28

Wednesday, April 27

Helsingin Sanomat markets its data storytelling tools for native advertising use

McClatchy’s plan to attract Millennials: Stay relevant

Tuesday, April 26

4 myths about young readers

A.H. Belo’s new company proves value of print ads with performance-based pricing

Monday, April 25

Politics, culture, and the game behind Big Data

NavBharat Times engages readers with citizen journalism via WhatsApp platform

Sunday, April 24

Mobile advertising spend bolstered by video, native

Retail, event business open revenue streams for Singapore Press Holdings

Thursday, April 21

Washington Post finds unexpected revenue stream with content management system

De Persgroep shares 5 steps to starting its Big Data programme

Wednesday, April 20

Why Silicon Valley stays one step ahead of news publishers

Dainik Bhaskar engages audience with print campaign to aid drought-stricken farmers

Tuesday, April 19

How media companies should compete, collaborate with social platforms

Facebook, Snapchat changing face of digital distribution

Monday, April 18

Two-tiered paywall at Winnipeg Free Press generates revenue, better data

Recommendation engines for digital audiences: Buy, build, or sit this one out?

Sunday, April 17

How zero-base engineering the revenue team could save media advertising

What local content will really drive audience engagement?

Friday, April 15

News Corp shares 3 predictions anticipating the future of data

How ESPN data predicted the Warriors record season, made Big Data cool

How Huffington Post looks at distributed content

3 key goals for Axel Springer’s data strategy future

How data technology drives content innovation at Thomson Reuters

3 best practices of media companies that successfully use data

Thursday, April 14

Schibsted shares 3 priorities of its data strategy

Hearst experiment: Clickstreams as the new data currency

Financial Times finds sweet spot of ad engagement resulting in revenue

How data has taken Weather Company’s advertising, audience strategy by storm

Washington Post looks beyond unique visitors to time spent ad strategy

How data is breeding Turner’s consumer-first strategy

Politico shares its unique vision for using data to fund journalism

Wednesday, April 13

Why data is essential in all advertising sales discussions

Lessons shared on Big Data Media Tour from Hearst, Bloomberg, ProPublica

Tuesday, April 12

“We hate comments” and other reasons publishers can’t compete with Facebook

Big Data Media Tour talks strategy with News Corp, industry data experts

Monday, April 11

Gruner+Jahr decreases adblocking by educating its audience

Big Data for Media Week takes deep dive into revenue, audience strategies

Narrow focus yields digital success for app start-up, publishing companies

Sunday, April 10

Change or die: Why failure to act is not an option for news media companies

Unruly acquisition gives News Corp edge in video-based content, marketing strategy

Thursday, April 7

No clear winner in mobile Web vs. native app contest

Fairfax Media’s native advertising initiative grows revenue with 14 key elements

Wednesday, April 6

News companies don’t need to compromise editorial integrity for native advertising

Herald Sun content strategy goes old school with e-mail newsletters

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