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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Thursday, November 26

3 things every media leader needs to do before the New Year

What role do outside vendors play in your media company’s data strategy?

Tuesday, November 24

Media companies should take their own advice when it comes to digital marketing

ABP helps advertiser broaden brand reach with radio selfie spin-off contest

Monday, November 23

Why print news still deserves the spotlight

Fairfax Media’s native advertising initiative grows revenue with 14 key elements

Stampen uses new products, young employees to attract young audience

Does your news media company really know what “audience” means?

Sacramento Bee smartphone app expected to grow audience 10%

Thursday, November 19

New INMA strategic report highlights global media innovators

Lessons on innovation, storytelling from Stanford’s

Wednesday, November 18

List management: Test and control groups for picking a winning campaign

5 reasons travel industry marketers are embracing bloggers

Tuesday, November 17

New York Times delivers virtual reality

Why Schibsted Tech Polska is winning in product development

Monday, November 16

The first step in dealing with ad-blocking? Better ads

4 steps to success in sourcing new revenues for news media companies

App users behave differently, so Toronto Star treats them differently

Sunday, November 15

Print vs. digital content clash: A tale of two burning ends of a rope

4 tvOS strategy ideas for publishers

Front pages tell horrific story of Paris bombings

Thursday, November 12

Connecting the dots: early lessons from INMA’s visit to Silicon Valley

Authentic connections are key to audience growth strategy

Wednesday, November 11

Singapore Press Holdings’ 5-step sales approach starts with an idea

Content in the right personalised context is king

Tuesday, November 10

How news media companies can better engage the “it’s all about me” generations

Is the future of coupons mobile?

Monday, November 9

Why Google and gang don’t like your Web site

INMA tour of begs the question: Why can’t you be the next Snapchat?

Die Welt continues tweaking news app based on reader comments

Sunday, November 8

9 revenue paths your news media company should be exploring

Digital sports start-up Bleacher Report shares audience-first strategies

Register-Guard’s mobile strategy focuses on local sports team apps

Thursday, November 5

3 pitfalls of driving change at news media companies

Ottawa Citizen app designed for young audience, looking toward mobile video

Wednesday, November 4

Why your media company should hire an intern

Florida Today wins big with deep dive into local economic development initiative

Tuesday, November 3

It’s time for news media companies to take Big Data to Main Street

Mobile spend due to overtake TV: What does this mean for advertisers?

Monday, November 2

Gannett’s value proposition focuses on answering “why us?” for advertisers

What data do advertisers really need?

Sunday, November 1

Thursday, October 29

How Storyful kept its innovative culture after acquisition by News Corp

INMA launches 2016 Global Media Awards with new categories

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