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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Tuesday, June 28

Monday, June 27

7 mobile lessons media companies can learn from the travel industry


News Corp’s social media war re-enactment event gains nearly 50,000 followers


Sunday, June 26

Snapchat ushers in new era for news media industry


Albuquerque Journal’s app adds value to reader loyalty discount programme


Thursday, June 23

Media companies should maximise video resources to satiate audience appetites


Journalism students are eager to experiment with new platform storytelling


Wednesday, June 22

3 key questions clarify importance of a Big Data strategy for media companies


NavBharat Times engages readers with hyperlocal, call-for-change initiative


Tuesday, June 21

Monday, June 20

Sunday, June 19

App download dip signals need to focus on comprehensive mobile strategies


Business Times finds new revenue stream with wine event


Thursday, June 16

Wednesday, June 15

How data helps media companies help advertisers in B2B2C relationships


Students take over Cape Argus for special edition on tuition protests


Tuesday, June 14

How do we mend the unspoken, harmful division of newsrooms and business units?


Big plane is an even bigger video story for West Australian


Monday, June 13

How news publishers can leverage audiences to increase digital advertising


VG’s movie partnership paved way for profitable branded content division


Sunday, June 12

Thursday, June 9

Fighting churn starts with education


Qantas Airways gives passengers exclusive digital content access


Wednesday, June 8

Herald Sun focuses on overall paid audience to increase revenue


Il Giornale crowdfunds new digital brand focused on live war reporting


Tuesday, June 7

Rethink major advertisers now to avoid a zero-revenue future


Austin American-Statesman launches niche site for thriving tech community


Monday, June 6

Sunday, June 5

Verdens Gang increases digital advertisement viewability to 74%


4 ways Singapore Press Holdings is making print sexy for advertisers


Thursday, June 2

News media companies are losing focus on content


12-point list helps media companies measure audience-focused journalism


Wednesday, June 1

Tuesday, May 31

Research: Cross-platform engagement fuels growth in newspaper readership


Marketing remains unchanged, but consumer approach has shifted


Monday, May 30

La Presse sees print-comparable ad rates 5 months after ending weekday print product


Reporting print results is paramount to advertiser satisfaction


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