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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Tuesday, August 4

It’s time for publishing to disrupt itself


Dainik Bhaskar Group engages readers with campaign to save indigenous birds


Monday, August 3

“Share a Coke” campaign offers 3 lessons for news media companies


Austin American-Statesman renovates e-mail marketing with geographic targeting


Sunday, August 2

Berliner Morgenpost creates interactive team, content goes viral


Cincinnati Enquirer partners with local restaurants to celebrate TV fame


Thursday, July 30

The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters


Sunshine Coast Daily increases social media engagement with Facebook strategy


Wednesday, July 29

Tuesday, July 28

Gannett uses data to shift advertising strategy from selling to partnering


24sata uses its media power to re-invent education, engage community


Monday, July 27

Sunday, July 26

How will ad blockers change mobile advertising?


Multi-channel holiday retail promotions lift circulation for NZ House & Garden


Thursday, July 23

Crítica increases circulation with campaign featuring local prisoner turned hero


Wednesday, July 22

Sports marketing specialisation hits passionate demographic


Tuesday, July 21

Great data — like great content — should not be free


VG embraces journalism + technology culture needed to reach younger audience


Monday, July 20

4 key facets to a profitable pre-roll video strategy for media publishers


Styria profits from marketing its CMS to other media companies


Sunday, July 19

New York Times finds breaking news readers want better digital experiences


M-payments, micro payments: an opportunity for media


Thursday, July 16

3 insights from a non-seeker in the Information Age


Wednesday, July 15

App designers share advice on creating news media smartphone apps


Tuesday, July 14

New research shows tactile print ads increase effectiveness


De Persgroep branding campaign proves its merit to advertising clients


Monday, July 13

“Future-proof” audience measurement takes digital research to next level


Vecernji list brings in 60% profit from exercise classes


Sunday, July 12

Sustainable response rates in acquisition campaigns rely on refreshed data


Straits Times gets more local, global, visual, social for its 170th anniversary


Thursday, July 9

Give your media team a competitive advantage: focus


Wednesday, July 8

How to make money on mobile (hint: it’s not banner ads)


Video-driven charity campaign on irishtimes.com drives engagement, donations


Tuesday, July 7

Ad blocking and its role in the discrepancy Dark Ages


Dainik Bhaskar programme teaches computer skills to senior citizens


Monday, July 6

Video campaign increases ad revenue from Fairfax Media’s magazine inserts


Ad blockers are latest challenge to news media revenue


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