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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Thursday, August 27

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns


Gannett Wisconsin connects regional businesses, prospective employees


Wednesday, August 26

Publishers welcome Periscope into social media mix


Miami Herald grows audiences with growing number of niche smartphone apps


Tuesday, August 25

Fast forward to 2018: The future of micro payments


APN’s multi-media advertising bundles grow ad revenue, market share


Monday, August 24

Are in-car apps the next platform for news media companies?


How salmon saved De Morgen


Sunday, August 23

Why it’s difficult for media companies to measure audience satisfaction


SPH partners with skyline artist to tout multi-media advertising capabilities


Thursday, August 20

3 ways to attract, retain happy employees


7 years of INMA video history


Wednesday, August 19

How news media publishers can tap into local advertisers’ video spend


How app linking in Android M, iOS9 will increase app engagement


Tuesday, August 18

Slow smartwatch growth today may develop into overwhelming use tomorrow


Aftonbladet’s goal: 80% of mobile traffic to come from smartphone apps


Monday, August 17

4 reasons news brands are still relevant across generations


El Colombiano reaches new audiences through Twitter storytelling


Sunday, August 16

Why direct access is a huge disruption of local media advertising


Bogota conference highlights acceleration of Latin America’s digital transformation


Thursday, August 13

Wednesday, August 12

Providing research services adds value for advertisers, revenue for publishers


Correio24horas campaign celebrates summer season with weekend events


Tuesday, August 11

Regional print publishers have advantage when it comes to programmatic advertising


Straits Times smartphone app strategy centers on local reporting


Monday, August 10

Fairfax Media brings in new print revenue with ad frequency programme


Why there is no mobile customer


Sunday, August 9

Times of India launches nationwide dental screening campaign with university


Thursday, August 6

Wednesday, August 5

5 keys to monitoring marketing campaign response rates


Gazeta Wyborcza’s in-app data collection, surveys guide smartphone app updates


Tuesday, August 4

It’s time for publishing to disrupt itself


Dainik Bhaskar Group engages readers with campaign to save indigenous birds


Monday, August 3

“Share a Coke” campaign offers 3 lessons for news media companies


Austin American-Statesman renovates e-mail marketing with geographic targeting


Sunday, August 2

Berliner Morgenpost creates interactive team, content goes viral


Cincinnati Enquirer partners with local restaurants to celebrate TV fame


Thursday, July 30

The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters


Sunshine Coast Daily increases social media engagement with Facebook strategy


Wednesday, July 29

Tuesday, July 28

Gannett uses data to shift advertising strategy from selling to partnering


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