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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Thursday, August 27

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

Gannett Wisconsin connects regional businesses, prospective employees

Wednesday, August 26

Publishers welcome Periscope into social media mix

Miami Herald grows audiences with growing number of niche smartphone apps

Tuesday, August 25

Fast forward to 2018: The future of micro payments

APN’s multi-media advertising bundles grow ad revenue, market share

Monday, August 24

Are in-car apps the next platform for news media companies?

How salmon saved De Morgen

Sunday, August 23

Why it’s difficult for media companies to measure audience satisfaction

SPH partners with skyline artist to tout multi-media advertising capabilities

Thursday, August 20

3 ways to attract, retain happy employees

7 years of INMA video history

Wednesday, August 19

How news media publishers can tap into local advertisers’ video spend

How app linking in Android M, iOS9 will increase app engagement

Tuesday, August 18

Slow smartwatch growth today may develop into overwhelming use tomorrow

Aftonbladet’s goal: 80% of mobile traffic to come from smartphone apps

Monday, August 17

4 reasons news brands are still relevant across generations

El Colombiano reaches new audiences through Twitter storytelling

Sunday, August 16

Why direct access is a huge disruption of local media advertising

Bogota conference highlights acceleration of Latin America’s digital transformation

Thursday, August 13

Wednesday, August 12

Providing research services adds value for advertisers, revenue for publishers

Correio24horas campaign celebrates summer season with weekend events

Tuesday, August 11

Regional print publishers have advantage when it comes to programmatic advertising

Straits Times smartphone app strategy centers on local reporting

Monday, August 10

Fairfax Media brings in new print revenue with ad frequency programme

Why there is no mobile customer

Sunday, August 9

Times of India launches nationwide dental screening campaign with university

Thursday, August 6

Wednesday, August 5

5 keys to monitoring marketing campaign response rates

Gazeta Wyborcza’s in-app data collection, surveys guide smartphone app updates

Tuesday, August 4

It’s time for publishing to disrupt itself

Dainik Bhaskar Group engages readers with campaign to save indigenous birds

Monday, August 3

“Share a Coke” campaign offers 3 lessons for news media companies

Austin American-Statesman renovates e-mail marketing with geographic targeting

Sunday, August 2

Berliner Morgenpost creates interactive team, content goes viral

Cincinnati Enquirer partners with local restaurants to celebrate TV fame

Thursday, July 30

The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters

Sunshine Coast Daily increases social media engagement with Facebook strategy

Wednesday, July 29

Tuesday, July 28

Gannett uses data to shift advertising strategy from selling to partnering

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