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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Tuesday, June 28

Monday, June 27

7 mobile lessons media companies can learn from the travel industry

News Corp’s social media war re-enactment event gains nearly 50,000 followers

Sunday, June 26

Snapchat ushers in new era for news media industry

Albuquerque Journal’s app adds value to reader loyalty discount programme

Thursday, June 23

Media companies should maximise video resources to satiate audience appetites

Journalism students are eager to experiment with new platform storytelling

Wednesday, June 22

3 key questions clarify importance of a Big Data strategy for media companies

NavBharat Times engages readers with hyperlocal, call-for-change initiative

Tuesday, June 21

Monday, June 20

Sunday, June 19

App download dip signals need to focus on comprehensive mobile strategies

Business Times finds new revenue stream with wine event

Thursday, June 16

Wednesday, June 15

How data helps media companies help advertisers in B2B2C relationships

Students take over Cape Argus for special edition on tuition protests

Tuesday, June 14

How do we mend the unspoken, harmful division of newsrooms and business units?

Big plane is an even bigger video story for West Australian

Monday, June 13

How news publishers can leverage audiences to increase digital advertising

VG’s movie partnership paved way for profitable branded content division

Sunday, June 12

Thursday, June 9

Fighting churn starts with education

Qantas Airways gives passengers exclusive digital content access

Wednesday, June 8

Herald Sun focuses on overall paid audience to increase revenue

Il Giornale crowdfunds new digital brand focused on live war reporting

Tuesday, June 7

Rethink major advertisers now to avoid a zero-revenue future

Austin American-Statesman launches niche site for thriving tech community

Monday, June 6

Sunday, June 5

Verdens Gang increases digital advertisement viewability to 74%

4 ways Singapore Press Holdings is making print sexy for advertisers

Thursday, June 2

News media companies are losing focus on content

12-point list helps media companies measure audience-focused journalism

Wednesday, June 1

Tuesday, May 31

Research: Cross-platform engagement fuels growth in newspaper readership

Marketing remains unchanged, but consumer approach has shifted

Monday, May 30

La Presse sees print-comparable ad rates 5 months after ending weekday print product

Reporting print results is paramount to advertiser satisfaction

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