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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Tuesday, October 6

How to please customers at the insection of advertising and ad blockers

43%+ of Irish Times readers access its content via smartphones

Monday, October 5

VG launches TV channel, targets young audience with unique campaign

7 data rules of the road from experts at INMA Data Insights Conference

Sunday, October 4

The argument for vertical mobile video advertising

Local data helps NTM Group offer CRM tools to local retailers

Thursday, October 1

Advertiser-funded Newsmonkey uses technology, data to engage readers

Straits Times attracts digital audience with e-books app, in-depth content

Wednesday, September 30

How mobile advertising math adds up to profit for media companies

Telegraph increases student circulation with scrapbooking programme

Tuesday, September 29

Jang Media grows ad revenues in difficult market with advertising app

INMA explores how data increases revenue, audience at Chicago conference

Monday, September 28

7 pitfalls of digital transformation

How to tell if your news media company really has Big Data

Sunday, September 27

Is it better to retain a current subscriber or acquire a new one?

From market saturation to 4 smartphone apps, how Dallas Morning News is adapting

Thursday, September 24

How News Corp’s Storyful brings revenue to its media partners

25 publishers of Climate Publishers Network are a good start, but not enough

Wednesday, September 23

Big Data or just lots of data? The hype, the hope, the reality

Kleine Zeitung expands audience, brand with multi-media storytelling

Tuesday, September 22

What the rise of Internet-only news sites means for media advertising

Why the cartographer is a key member of the Sacramento Bee’s ad sales staff

Monday, September 21

YouTube calls out Facebook on video data

Revamped Aftenposten app triples paying digital audience

Sunday, September 20

Thursday, September 17

The secret sauce of a customised relationship with your media audience

Wednesday, September 16

Tuesday, September 15

Ekstra Bladet relies on ad revenue, unique content for success of 2 smartphone apps

4 reasons followership is just as important as leadership

Monday, September 14

New Apple technology opens engagement, design opportunities for media companies

10 can’t-miss posts on Apple and the news media industry

How one Sveriges Radio broadcast reached every young person in Sweden

Sunday, September 13

8 marketing services your news media company should offer local businesses

Archant boosts ad revenue, client satisfaction with cooking competition

Thursday, September 10

If a design brand can entice readers to click now to buy, media companies can, too

Online content is a cash cow, but mobile is your star

Wednesday, September 9

What media companies can learn from a beer company about brand extension

Flash technology, banner ads: Short-term missteps media companies must learn from

Tuesday, September 8

Content, programmatic ad delivery must be in sync using strong data

Folha de S.Paulo’s subscription-only smartphone app is poised for the future

Monday, September 7

De Persgroep research shows mobile ads reach young readers

Business news brand Finans takes its digital-only strategy literally

7DAYS drives social media traffic with search for most passionate football fan

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