The Latest Articles
The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.
Thursday, May 23
Wednesday, May 22
The No. 1 reason for optimism about the future of newspapers? Our audiences
Blogs | Posted by Dan Johnson | Satisfying Audiences Blog
Blogs | Posted by Dan Johnson | Satisfying Audiences Blog
Tuesday, May 21
3 steps to e-mail nirvana
Blogs | Posted by Lon Haenel | Bottom-Line Marketing Blog
Fairfax creates national tourism commission campaign to promote down time
Blogs | Posted by Omri Godijn | Ideas Blog
Blogs | Posted by Lon Haenel | Bottom-Line Marketing Blog
Fairfax creates national tourism commission campaign to promote down time
Blogs | Posted by Omri Godijn | Ideas Blog
Monday, May 20
Lessons from INMA World Congress: No revenue diversification without risk
Blogs | Posted by Tyler Mack | Innovative Advertising Solutions Blog
Partnership between monks, De Standaard exemplifies successful activation marketing campaign
Blogs | Posted by Emmanuel Naert | Ideas Blog
Blogs | Posted by Tyler Mack | Innovative Advertising Solutions Blog
Partnership between monks, De Standaard exemplifies successful activation marketing campaign
Blogs | Posted by Emmanuel Naert | Ideas Blog
Sunday, May 19
Extra! Extra! Shouldn’t your marketing team work in real time like your newsroom?
Blogs | Posted by Cynthia Collins | Satisfying Audiences Blog
Irish Times’ multi-media campaign lets customers tell story of whiskey advertiser
Blogs | Posted by Viv Maher | Ideas Blog
Blogs | Posted by Cynthia Collins | Satisfying Audiences Blog
Irish Times’ multi-media campaign lets customers tell story of whiskey advertiser
Blogs | Posted by Viv Maher | Ideas Blog
Thursday, May 16
Killer whales make a creative splash for Toronto Star, British Columbia tourism
Blogs | Posted by Tami Coughlan | Innovative Advertising Solutions Blog
Blogs | Posted by Tami Coughlan | Innovative Advertising Solutions Blog
Wednesday, May 15
News industry revolution must begin with evolution
Blogs | Posted by Otto Sjöberg | Mobile + Tablets Blog
Social media and the Malaysia general election
Blogs | Posted by Alvin Lim | Social Media
Blogs | Posted by Otto Sjöberg | Mobile + Tablets Blog
Social media and the Malaysia general election
Blogs | Posted by Alvin Lim | Social Media
Tuesday, May 14
Hiking the Customer Decision Journey
Blogs | Posted by Claire Hawley | Satisfying Audiences Blog
The Chronicle seizes creative advertising opportunities hard times provide
Blogs | Posted by Rohan Gosstray | Ideas Blog
Blogs | Posted by Claire Hawley | Satisfying Audiences Blog
The Chronicle seizes creative advertising opportunities hard times provide
Blogs | Posted by Rohan Gosstray | Ideas Blog
Monday, May 13
Why rifles are better than shotguns when it comes to subscriber acquisition
Blogs | Posted by Jim Fleigner | Keynote Blog
Dare to contradict the madding crowd
Blogs | Posted by Anette Novak | Naturally Novak
Blogs | Posted by Jim Fleigner | Keynote Blog
Dare to contradict the madding crowd
Blogs | Posted by Anette Novak | Naturally Novak
Sunday, May 12
A perfect plan for failure
Blogs | Posted by Joe Talcott | Bottom-Line Marketing Blog
Smartphone app takes Postmedia advertising campaign to new multi-media levels
Blogs | Posted by Maggie Greyson | Ideas Blog
Blogs | Posted by Joe Talcott | Bottom-Line Marketing Blog
Smartphone app takes Postmedia advertising campaign to new multi-media levels
Blogs | Posted by Maggie Greyson | Ideas Blog
Thursday, May 9
News media companies follow mobile revolution in The Netherlands
Blogs | Posted by Olaf Croon | Ideas Blog
Blogs | Posted by Olaf Croon | Ideas Blog
Wednesday, May 8
Ebela breaks myth that older readers are print’s only audience
Blogs | Posted by Supriyo Sinha | Ideas Blog
Blogs | Posted by Supriyo Sinha | Ideas Blog
Tuesday, May 7
Let’s stop being our own worst bully
Blogs | Posted by Suzanne Raitt | Innovative Advertising Solutions Blog
Daily News readers’ choice contest engages advertisers
Blogs | Posted by Mariam Rahiman and Robin Gould | Ideas Blog
Blogs | Posted by Suzanne Raitt | Innovative Advertising Solutions Blog
Daily News readers’ choice contest engages advertisers
Blogs | Posted by Mariam Rahiman and Robin Gould | Ideas Blog
Monday, May 6
World Congress speakers offer playbook on bringing sexy back
Blogs | Posted by Kylie Davis | Out of the Box Blog
Irish Times quantifies value of its “non-clickers”
Blogs | Posted by Irene Fogarty | Media Research Blog
Blogs | Posted by Kylie Davis | Out of the Box Blog
Irish Times quantifies value of its “non-clickers”
Blogs | Posted by Irene Fogarty | Media Research Blog
Sunday, May 5
When it comes to digital technology, don’t be afraid to spell it out
Blogs | Posted by David Murphy | Mobile + Tablets Blog
Advertising partnership puts Gannett curriculum in 1,000 schools
Blogs | Posted by Neal Sullivan | Ideas Blog
Blogs | Posted by David Murphy | Mobile + Tablets Blog
Advertising partnership puts Gannett curriculum in 1,000 schools
Blogs | Posted by Neal Sullivan | Ideas Blog
Friday, May 3
Thursday, May 2
Get your swagger back with a “proof of life” report
Blogs | Posted by Elisabeth Clark | Satisfying Audiences Blog
Blogs | Posted by Elisabeth Clark | Satisfying Audiences Blog
Wednesday, May 1
Sacramento Bee reaches important niche audiences through tablet apps
Blogs | Posted by Darrell Kunken | Innovative Advertising Solutions Blog
INMA World Congress 2013 — New York in living colour
Blogs | World Congress Blog
Blogs | Posted by Darrell Kunken | Innovative Advertising Solutions Blog
INMA World Congress 2013 — New York in living colour
Blogs | World Congress Blog
Tuesday, April 30
INMA Awards 2013 first place recipients announced, rewarding excellence in media marketing
Blogs | Posted by INMA | INMA News Blog
Hindustan Times wins Best in Show
Blogs | World Congress Blog
Washington Examiner CEO awarded INMA's Silver Shovel
Blogs | World Congress Blog
Michael Phelps wins Silver Shovel Award for volunteer service to INMA
Blogs | Posted by INMA | INMA News Blog
INMA celebrates with 2013 gala
Blogs | World Congress Blog
News media industry is hungry to meet challenges, comfortable in new print + digital reality
Blogs | World Congress Blog
The Atlantic rethinks the digital advertising model
Blogs | World Congress Blog
Can content marketing help balance the revenue struggles of the news media industry?
Blogs | World Congress Blog
The video opportunity: long-term, exciting, and consumer driven
Blogs | World Congress Blog
Lessons learned from NBCNews.com as it develops digital environment
Blogs | World Congress Blog
How Fairfax Media reconfigures its products with a digital mindset
Blogs | World Congress Blog
“Mobile-centric” news consumers want continuous access, aggregation
Blogs | World Congress Blog
Blogs | Posted by INMA | INMA News Blog
Hindustan Times wins Best in Show
Blogs | World Congress Blog
Washington Examiner CEO awarded INMA's Silver Shovel
Blogs | World Congress Blog
Michael Phelps wins Silver Shovel Award for volunteer service to INMA
Blogs | Posted by INMA | INMA News Blog
INMA celebrates with 2013 gala
Blogs | World Congress Blog
News media industry is hungry to meet challenges, comfortable in new print + digital reality
Blogs | World Congress Blog
The Atlantic rethinks the digital advertising model
Blogs | World Congress Blog
Can content marketing help balance the revenue struggles of the news media industry?
Blogs | World Congress Blog
The video opportunity: long-term, exciting, and consumer driven
Blogs | World Congress Blog
Lessons learned from NBCNews.com as it develops digital environment
Blogs | World Congress Blog
How Fairfax Media reconfigures its products with a digital mindset
Blogs | World Congress Blog
“Mobile-centric” news consumers want continuous access, aggregation
Blogs | World Congress Blog
Monday, April 29
Final day of INMA World Congress continues the conversation, celebration
Blogs | World Congress Blog
Journalism as defined by New York Times
Blogs | World Congress Blog
Times of India works to “sex it up” to strengthen relationship with advertisers
Blogs | World Congress Blog
What makes you attractive to advertisers? Enthusiasm and investment
Blogs | World Congress Blog
Arianna Huffington’s thoughts on three megatrends, sleep, and iPhone addiction
Blogs | World Congress Blog
Lessons from leading news publishers on enhancing digital experiences
Blogs | World Congress Blog
Digital disruption: unleashing the next wave of innovation
Blogs | World Congress Blog
Monetizing print + digital in a media world divided
Blogs | World Congress Blog
Arianna Huffington speaks to INMA World Congress delegates
Blogs | World Congress Blog
Blogs | World Congress Blog
Journalism as defined by New York Times
Blogs | World Congress Blog
Times of India works to “sex it up” to strengthen relationship with advertisers
Blogs | World Congress Blog
What makes you attractive to advertisers? Enthusiasm and investment
Blogs | World Congress Blog
Arianna Huffington’s thoughts on three megatrends, sleep, and iPhone addiction
Blogs | World Congress Blog
Lessons from leading news publishers on enhancing digital experiences
Blogs | World Congress Blog
Digital disruption: unleashing the next wave of innovation
Blogs | World Congress Blog
Monetizing print + digital in a media world divided
Blogs | World Congress Blog
Arianna Huffington speaks to INMA World Congress delegates
Blogs | World Congress Blog
Sunday, April 28
INMA elects 6 media executives to Board of Directors
Blogs | Posted by INMA | INMA News Blog
Highlights from World Congress “Brainsnacks” session
Blogs | World Congress Blog
News media companies should look to second wave mobile for revenue opportunities
Blogs | World Congress Blog
Google, Digital First Media share advice on digital fluency as path to revenue
Blogs | World Congress Blog
Dainik Jagran creates education niche magazine to increase audiences
Blogs | World Congress Blog
Cape Argus moves from broadsheet to a compact size — very carefully
Blogs | World Congress Blog
Dallas Morning News offsets print revenue with 3 new initiatives
Blogs | World Congress Blog
Archant focuses on video to reach new audiences
Blogs | World Congress Blog
Headlines, content key to connecting with digital readers
Blogs | World Congress Blog
Creativity, data, content are crucial to recent growth at La Teja
Blogs | World Congress Blog
Sports coverage boosts subscriptions at Baltimore Sun
Blogs | World Congress Blog
Digital First Media changes journalism by empowering newsrooms
Blogs | World Congress Blog
Digital strategy at Ekstra Bladet stays flexible to match user needs
Blogs | World Congress Blog
Marketing efforts at Gannett attract digital subscribers through print platform
Blogs | World Congress Blog
Epensa’s four brands help news media company make print-to-digital transition
Blogs | World Congress Blog
Axel Springer monetises social media effort, brings in profit
Blogs | World Congress Blog
Toronto Star’s unique weekly edition brings in new revenue
Blogs | World Congress Blog
Journalists at Gazeta Wyborcza build news media company’s and personal brands
Blogs | World Congress Blog
World Congress kicks off with 14 case studies, boot camps on key topics
Blogs | World Congress Blog
Blogs | Posted by INMA | INMA News Blog
Highlights from World Congress “Brainsnacks” session
Blogs | World Congress Blog
News media companies should look to second wave mobile for revenue opportunities
Blogs | World Congress Blog
Google, Digital First Media share advice on digital fluency as path to revenue
Blogs | World Congress Blog
Dainik Jagran creates education niche magazine to increase audiences
Blogs | World Congress Blog
Cape Argus moves from broadsheet to a compact size — very carefully
Blogs | World Congress Blog
Dallas Morning News offsets print revenue with 3 new initiatives
Blogs | World Congress Blog
Archant focuses on video to reach new audiences
Blogs | World Congress Blog
Headlines, content key to connecting with digital readers
Blogs | World Congress Blog
Creativity, data, content are crucial to recent growth at La Teja
Blogs | World Congress Blog
Sports coverage boosts subscriptions at Baltimore Sun
Blogs | World Congress Blog
Digital First Media changes journalism by empowering newsrooms
Blogs | World Congress Blog
Digital strategy at Ekstra Bladet stays flexible to match user needs
Blogs | World Congress Blog
Marketing efforts at Gannett attract digital subscribers through print platform
Blogs | World Congress Blog
Epensa’s four brands help news media company make print-to-digital transition
Blogs | World Congress Blog
Axel Springer monetises social media effort, brings in profit
Blogs | World Congress Blog
Toronto Star’s unique weekly edition brings in new revenue
Blogs | World Congress Blog
Journalists at Gazeta Wyborcza build news media company’s and personal brands
Blogs | World Congress Blog
World Congress kicks off with 14 case studies, boot camps on key topics
Blogs | World Congress Blog
Thursday, April 25
The print question: Two-thirds of INMA members surveyed say no print cutbacks
Blogs | World Congress Blog
Blogs | World Congress Blog
The Latest
The No. 1 reason for optimism about the future of newspapers? Our audiences
22 May 2013 | Satisfying Audiences Blog | Dan Johnson
Fairfax creates national tourism commission campaign to promote down time
21 May 2013 | Ideas Blog | Omri Godijn
Top Headlines
Pearson moves Financial Times into newly formed unit with English learning, electronic testing businesses
24 May 2013 | The Guardian
Member Profiles
-
Priya Marwah
India -
Christian Darroy
France -
Beverly Becker
Canada
-
Ward Andrews
USA -
Barbara Cohen
USA -
Gordon Deeks
Canada