latest rss

The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Sunday, September 14

Do advertisers understand print’s faithful audience?

Radio spots promote Cape Argus coverage of Olympian’s murder trial

Thursday, September 11

4 ways to embrace your digital audience without creeping them out

Dainik Bhaskar helps advertisers, marketers reach “Unmetro” audience

Wednesday, September 10

New INMA report focuses on programmatic advertising opportunities

3 lessons media companies can learn from an airport

Tuesday, September 9

Can the media industry Spotify content?

Straits Times reaches teenagers through print

Monday, September 8

New York Times creates responsive app with traditional print feel

How to get 80,000 digital subscribers by publishing one story a day

Sunday, September 7

Why separating app development from print is key to innovation

After media disruption: Human behaviour in “The Age of Knowing Everything”

Thursday, September 4

Taking a 10,000-feet view of circulation e-commerce

Wednesday, September 3

Will 2015 continue to be the year of the device?

Het Belang van Limburg weekend magazines increase readership, attract younger audience

Tuesday, September 2

6 strategic ways to use advertising in print media

Hindustan Times engages community with solutions to Mumbai’s traffic woes

Monday, September 1

4 reasons mobile video ad spend is growing, how publishers should respond

Postmedia editors come together to develop one touch, one design, one newsroom

Thursday, August 28

Wednesday, August 27

The problem with re-targeted advertising: It never ends

News Tribune mines Big Data for reader acquisition, retention

Tuesday, August 26

Monday, August 25

Sunday, August 24

Research shows readers lose trust with native advertising. Is the revenue worth it?

Audience, advertisers embrace Die Welt’s Augmented Reality special edition

Thursday, August 21

Wednesday, August 20

Sacramento Bee uses metrics to prove print advertising success

Sports: The mobile content pioneer

Tuesday, August 19

Monday, August 18

Sunday, August 17

Looking for a new audience? Segment your brand’s traffic

Gazeta do Povo improves image, social media presence with political involvement campaign

Join INMA Today
Upcoming Events
INMA Seminário Internacional - Brasil
São Paulo, Brazil
01-02 October 2014
INMA Revenue Transformation Summit
Denver, United States
06-07 October 2014
INMA European News Media Conference
Tallinn, Estonia
08-10 October 2014
INMA South Asia Conference
New Delhi, India
12-13 November 2014
INMA Middle East Conference
Dubai, United Arab Emirates
18-19 November 2014
INMA World Congress
New York, United States
10-12 May 2015

More Events

Member Profiles

  • Dinesh Sharma

  • Quentin Gemoets

  • Reinhard Franz

  • Fiona Mellor

  • Lynne Brennen

  • Julia Thompson

©2014 INMA | Home | About | Contact | RSS | Privacy | Link to INMA | Sitemap

Site by Drawbackwards