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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Monday, September 1

4 reasons mobile video ad spend is growing, how publishers should respond


Postmedia editors come together to develop one touch, one design, one newsroom


Thursday, August 28

Wednesday, August 27

The problem with re-targeted advertising: It never ends


News Tribune mines Big Data for reader acquisition, retention


Tuesday, August 26

Monday, August 25

Sunday, August 24

Research shows readers lose trust with native advertising. Is the revenue worth it?


Audience, advertisers embrace Die Welt’s Augmented Reality special edition


Thursday, August 21

Wednesday, August 20

Sacramento Bee uses metrics to prove print advertising success


Sports: The mobile content pioneer


Tuesday, August 19

Monday, August 18

Sunday, August 17

Looking for a new audience? Segment your brand’s traffic


Gazeta do Povo improves image, social media presence with political involvement campaign


Thursday, August 14

Media companies must work harder, smarter to attract college-age readers


Wednesday, August 13

Chronicle Herald re-designs itself for iOS 7, bringing new revenue, praise from Apple


5 tips for news writing with mobile eyes in mind


Tuesday, August 12

Making the case for private advertising exchanges for online video


3 ways 24sata increased digital audience, engagement


Monday, August 11

Publishers, is your business model as ludicrous as a Scotch Tape Boutique?


News Corp Australia’s local shopping app gives advertisers, shoppers easy options


Sunday, August 10

Thursday, August 7

Wednesday, August 6

Measure what really matters in your e-mail campaign: completed orders


Metro photo competition brings in revenue, engages photo-sharing demographic


Tuesday, August 5

3 tips for employing outside help for direct marketing campaigns


Hindu expands brand by launching regional-language newspaper


Monday, August 4

Sunday, August 3

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