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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Wednesday, July 30

The Australian develops social media tool with local digital start-up community

5 ways to manage social media in our connected lives

Tuesday, July 29

Have you revisited, tweaked your apps to respond to audience data?

Gazeta Wyborcza moves from metered paywall to intelligent paywall

Monday, July 28

Sunday, July 27

Thursday, July 24

Toronto Star creates whale of a campaign to drive tourism

Wednesday, July 23

8 ways connected devices will change everyday life for your consumer

Digital content campaign drives Sunday readership at Austin American-Statesman

Tuesday, July 22

6 reasons to reconsider time spent with media when considering ad placement

La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content

Monday, July 21

Times of India uses Augmented Reality app to engage print readers

Research helps SPH Magazines make an ROI case for print advertising

Sunday, July 20

The tablet vs. the smartphone: What is the device of the future?

VG+ shares pros and cons of Apple’s Newsstand: Is it worth it for your app?

Thursday, July 17

Events can help media companies balance uneven revenue streams

Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences

Wednesday, July 16

4 key areas of subscriber retention media companies must address

Independent’s print, digital re-design boosts brand image, attracts new readers

Tuesday, July 15

Which is more important — what to sell or where to sell it?

Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers

Monday, July 14

Native advertising: What is it, and why now? brainstorms new revenue ideas, finds long-term success in product partnership campaigns

Sunday, July 13

Own the device, own the customer — which publisher will make the first move?

Diario Extra, Mawbima show power of print to educate, protect readers

Thursday, July 10

6 ways to start a marketing campaign with a successful end in mind

Nuestro Diario creates regional editions, building audience, advertiser relationships

Wednesday, July 9

Creative advertising vs. automated templates: like apples and oranges

Het Belang van Limburg engages readers by solving their problems

Tuesday, July 8

Engagement — not content — is key to building stronger media industry, world

Mint grows readership by keeping business news simple

Monday, July 7

Advertisements prove print can still pack a punch

How print-centric Latin America is coping with the rise of digital

Sunday, July 6

The glass half empty: Has news publishing lost its mojo?

Postmedia chooses revolution over evolution to unify its Canadian newsrooms

Wednesday, July 2

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