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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Thursday, October 30

Wednesday, October 29

Irish Times research reveals readers think highly of advertising sponsors


Creating a customer-first company culture


Tuesday, October 28

4 key considerations when building a lifetime value model


INMA offers €20,000 tuition scholarship for Berlin School MBA programme


Monday, October 27

What would Google do with your media company?


Naver: the “frienemy” search engine unifying Korean publishers


Sunday, October 26

9 ways leaders can exhibit innovation


More important than “mobile first” is first understanding the consumer


Thursday, October 23

3 ways to increase revenues from automated advertising sales


Wednesday, October 22

Consumer centricity: Practice it with your advertisers or perish


Tuesday, October 21

How relevant is your newspaper?


Meredith benefits from its data-driven approach to programmatic advertising


Monday, October 20

New York Times partners with Citi for mobile native advertising solution


How much start-up culture do we need to attract young talent?


Sunday, October 19

Mobile micro-payments: A largely untapped revenue stream for media


7 ways media companies — and Olive Garden — can attract Millennials


Thursday, October 16

Inside Gazette’s profitable digital innovation strategy


Wednesday, October 15

Dissolving titles that separate digital employees in media companies


3 myth-busting sustainability strategies


Tuesday, October 14

Traditional media companies should act as society builders


Dainik Bhaskar researches market potential, expands into new state


Monday, October 13

SPH Magazines revamps its business model with print, digital advertising innovations


Digital ad spend assured, time to tackle cross-screen attribution


Sunday, October 12

Does your media organisation have a shared vision for the future?


Dallas Morning News focuses programmatic strategy on selling audiences


Friday, October 10

Is your media company a hybrid brand? 10 questions to the answer


De Persgroep creates daily metric of audience research for advertisers


Programmatic advertising: It’s not as scary as you think


Archant shares 10 lessons to bringing in video revenue


Global research outlines smartphone, social media news readership


Thursday, October 9

Schibsted advances digital transformation with young, new data team


3 ways BBC uses data journalism to increase reader engagement


Publishers must catch up to changes surrounding them


MittMedia takes digital first to the next step with employee focus


Converting readers to lifetime paying customers


E-commerce opportunities, challenges in Europe


Les Echos focuses on getting to know its audience through data


Do’s and Don’ts for media companies in convergence


Wednesday, October 8

4 reasons digital day passes are key to increased circulation revenue


Revenue ideas: Design to delight like Cirque du Soleil


From data to native advertising, INMA European Conference kicks off with industry hot topics


Tuesday, October 7

Archant app initiative finds path to audience engagement in print + digital


Tracking ad effectiveness is key to proving news media value


Monday, October 6

New York Times measures impact of digital audience development


Who we are in conflict with points publishers to their unique value


Stampen doubles real-time bidding revenues month-over-month


Sunday, October 5

Core sales teams at media companies can’t sustain digital advertising future


The importance of app verticals for media companies


6 ways advertisers increase ROI with programmatic buying


Thursday, October 2

From Fifth Avenue to Tahrir Square: How a single reporter shakes the media industry


4 reasons data journalism is hitting its stride


Wednesday, October 1

The blurred lines of content, consumer engagement


Programmatic sales increase after Globe and Mail creates private exchange


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