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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Friday, March 27

Data to action in 5 steps


Big, small data support Ringier’s digital transformation


Panel agrees media alliances, consumer focus important for monetisation


Though insightful, automated journalism unlikely to replace traditional journalism


Data journalism ultimately about storytelling


Programmatic offers opportunity without boundaries


Big Data roadmap highlights objectives, assets


BBC public service tool draws traffic


Data team, not an individual, drives Scripps Networks


Shift at The Economist emphasises data-supported editorial direction


Decision making at News UK driven by data, customers


Data should tell stories, stimulate interest


Thursday, March 26

How does Mashable compete with New York Times? Big Data


Big Data specialists answer: What keeps you up at night?


Google data editor to news media companies: understand, plan, engage


New York Times’ analytics team is key to pay model’s success


State of big data for media companies: bridging legacy, digital cultures


dunnhumby’s Big Data success starts with getting good data


Wednesday, March 25

Fail quickly, cheaply, successfully


Tuesday, March 24

Video viewability is key to engagement, revenue opportunities


3 key elements to Mediahuis’ profitable e-commerce strategy


Monday, March 23

Think all news media companies have the same value proposition? Think again


Citywide marketing campaign promotes Hindu’s trustworthiness


Sunday, March 22

3 ways to serve the “mobile-only-al” generation


Ringier encourages Big Data experimentation at local company level


Thursday, March 19

Savannah Morning News makes friends with coffee, biscuit deliveries


Wednesday, March 18

Chicago Tribune generates digital revenue with local merchandise


Consumer insights help luxury marketers reach Chinese women expats in Singapore


Tuesday, March 17

Millennials, news, and the Borneo effect


Big Data drives crowd-curated, frictionless content


Monday, March 16

Digital subscriptions are key to O Globo’s Big Data strategy


Democrat and Chronicle, YMCA challenge legacy brand perceptions


Sunday, March 15

Why media management should care about agility


The online video love triangle: consumers, advertisers, Google


Thursday, March 12

Need better media recruits? Get interactive with them


Wednesday, March 11

Speed matters in smartphone consumption


Tuesday, March 10

6 reasons to adopt a newspaper loyalty programme


Innovative advertising makes a point in print


Monday, March 9

New York Times sees return on investment from descriptive analysis initiative


Culture eats strategy for breakfast, innovation for lunch, passion for dinner


Sunday, March 8

6 reasons to advertise in newspapers


Closing in on consumers with location technologies


Friday, March 6

Wednesday, March 4

Profit eluding you? Try a long-term, well-communicated marketing plan


3 solutions to solidify trust in mobile commerce


Tuesday, March 3

Looking for the perfect privacy policy template for media publishers? Here it is


Aftonbladet maximises lifetime value of audience with user database


Monday, March 2

Sunday, March 1

How your non-traditional competitors are attracting Generation Y readers


Wanted: Sales people empowered by management to sell


INMA Awards finalists to be announced later today


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