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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Wednesday, May 25

Tuesday, May 24

Monday, May 23

Sunday, May 22

Saturday, May 21

Thursday, May 19

Wednesday, May 18

Tuesday, May 17

Wall Street Journal’s mobile strategy focuses on personalisation, experiences


How B2B data collection differs from B2C


Monday, May 16

Sunday, May 15

Thursday, May 12

Wednesday, May 11

5 reasons sports video should be at heart of publishers’ digital strategies


Toronto Star consumable sample packs deliver Millennials, advertisers


Tuesday, May 10

Monday, May 9

New Singapore Press Holdings sales initiative: Yes to beer, no to salespeople


How Weather Company uses consumer behaviour data for targeted advertising


Sunday, May 8

Need for speed drives consumer relationship with digital content


Spokesman-Review moves fast to capture cannabis advertising market


Thursday, May 5

Wednesday, May 4

Distributed content is simply a fight for attention


Hindu Group engages youth, educators with subscription learning portal


Tuesday, May 3

Revenue-forward strategies offer growth opportunities for media companies


Events at Independent Media transition from marketing to revenue builder


Monday, May 2

Washington Post focuses on revenue, audience opportunities of vertical video


How will local news media organisations fare in the age of distributed content?


In the mobile Web vs. mobile app question, the answer is both


Sunday, May 1

Mobile, social should lead advertising strategy, leaving silos behind


Herald Sun finds the future of video in photos


Thursday, April 28

Wednesday, April 27

Helsingin Sanomat markets its data storytelling tools for native advertising use


McClatchy’s plan to attract Millennials: Stay relevant


Tuesday, April 26

4 myths about young readers


A.H. Belo’s new company proves value of print ads with performance-based pricing


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