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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Wednesday, July 1

The era of frenemies: Can media leaders re-define their relationship with Apple?


Cape Breton Post’s marketing campaign focuses on loyal feel, local photos


Tuesday, June 30

5 insights about print magazine advertising in a digital world


De Standaard focuses on vital steps after storytelling: marketing to digital readers


Monday, June 29

Inquirer shares 5 media lessons learned from #PacMay


The past, present, and future of programmatic advertising


Sunday, June 28

Apple, Google, Facebook lead digital media transformation


Advertisers invited to Bee Lab to discuss strategy, data, engagement


Thursday, June 25

If you think Big Data investment is optional, your news media company is in trouble


Wednesday, June 24

Tuesday, June 23

Advertising client as publisher, account executive as service(s) provider


8 articles you should read on Facebook’s relationship with news media companies


Monday, June 22

Creator of “Newspaper Extinction Timeline” lays out industry’s optimistic future


Why the hard paywall deserves a closer look


Sunday, June 21

How analytics should inform your media company’s smartphone app creation


Verlag Dierichs’ revamped digital campaign offers tablet-only subscription


Thursday, June 18

Wednesday, June 17

3 principles of Jeff Bezos’ Washington Post


How to make peace between your re-designed mobile app and its users


Tuesday, June 16

6 principles Russmedia lives by to grow mobile revenue


Monday, June 15

VG partners with 3 advertisers to test location-based app


Why volume-based campaigns are a flawed audience-building model


Sunday, June 14

Local retailers need e-commerce, so let’s give it to them


Mad Men of today are digital


Thursday, June 11

What does the new Apple News app mean for media companies?


Wednesday, June 10

From marijuana to Minecraft enthusiasts, news media audiences are in constant flux


Tuesday, June 9

5 ways to incorporate training into your media company’s culture


8 answers to common e-mail marketing questions from media companies


Monday, June 8

Facebook’s video advertisements offer new opportunities for media companies


5 steps for cultivating deeper consumer relationships


Sunday, June 7

Facebook, other social media platforms not the sole option for publishers


Sacramento Bee uses data visualisation to sell print, digital advertising


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