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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Wednesday, May 25

Tuesday, May 24

Monday, May 23

Sunday, May 22

Saturday, May 21

Thursday, May 19

Wednesday, May 18

Tuesday, May 17

Wall Street Journal’s mobile strategy focuses on personalisation, experiences

How B2B data collection differs from B2C

Monday, May 16

Sunday, May 15

Thursday, May 12

Wednesday, May 11

5 reasons sports video should be at heart of publishers’ digital strategies

Toronto Star consumable sample packs deliver Millennials, advertisers

Tuesday, May 10

Monday, May 9

New Singapore Press Holdings sales initiative: Yes to beer, no to salespeople

How Weather Company uses consumer behaviour data for targeted advertising

Sunday, May 8

Need for speed drives consumer relationship with digital content

Spokesman-Review moves fast to capture cannabis advertising market

Thursday, May 5

Wednesday, May 4

Distributed content is simply a fight for attention

Hindu Group engages youth, educators with subscription learning portal

Tuesday, May 3

Revenue-forward strategies offer growth opportunities for media companies

Events at Independent Media transition from marketing to revenue builder

Monday, May 2

Washington Post focuses on revenue, audience opportunities of vertical video

How will local news media organisations fare in the age of distributed content?

In the mobile Web vs. mobile app question, the answer is both

Sunday, May 1

Mobile, social should lead advertising strategy, leaving silos behind

Herald Sun finds the future of video in photos

Thursday, April 28

Wednesday, April 27

Helsingin Sanomat markets its data storytelling tools for native advertising use

McClatchy’s plan to attract Millennials: Stay relevant

Tuesday, April 26

4 myths about young readers

A.H. Belo’s new company proves value of print ads with performance-based pricing

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