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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Monday, September 29

Gannett increases audience time spent with print by extending USA Today brand locally


Complacency won’t build revenue, but these 5 audience actions will


Sunday, September 28

South China Morning Post uses anniversary to celebrate Hong Kong


Looking toward 2015: Stop being craptastic


Thursday, September 25

Wednesday, September 24

Tuesday, September 23

Helsingin Sanomat uses tablet data to give advertisers print success measurements


Circulation loss vs. cash flow gain: Let’s make a deal


Monday, September 22

Fairfax Media takes transformation to its employee workspace


Social media success from London Fashion Week


Sunday, September 21

The power of a strong cover in print publishing


Real-time bidding versus programmatic direct


Thursday, September 18

Apple Pay could change the face of digital advertising


Wednesday, September 17

4 single-copy opportunities for publishers


B Corps: When publications care about more than the bottom line


Tuesday, September 16

3 reasons to regularly praise staff members during transformation


Grupo de Diarios América expands its programmatic advertising reach


Monday, September 15

Times Group reaches lucrative market with wedding magazine


10 industries smartphones are radically changing


Sunday, September 14

Do advertisers understand print’s faithful audience?


Radio spots promote Cape Argus coverage of Olympian’s murder trial


Thursday, September 11

4 ways to embrace your digital audience without creeping them out


Dainik Bhaskar helps advertisers, marketers reach “Unmetro” audience


Wednesday, September 10

New INMA report focuses on programmatic advertising opportunities


3 lessons media companies can learn from an airport


Tuesday, September 9

Can the media industry Spotify content?


Straits Times reaches teenagers through print


Monday, September 8

New York Times creates responsive app with traditional print feel


How to get 80,000 digital subscribers by publishing one story a day


Sunday, September 7

Why separating app development from print is key to innovation


After media disruption: Human behaviour in “The Age of Knowing Everything”


Thursday, September 4

Taking a 10,000-feet view of circulation e-commerce


Wednesday, September 3

Will 2015 continue to be the year of the device?


Het Belang van Limburg weekend magazines increase readership, attract younger audience


Tuesday, September 2

6 strategic ways to use advertising in print media


Hindustan Times engages community with solutions to Mumbai’s traffic woes


Monday, September 1

4 reasons mobile video ad spend is growing, how publishers should respond


Postmedia editors come together to develop one touch, one design, one newsroom


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