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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Tuesday, March 3

Looking for the perfect privacy policy template for media publishers? Here it is

Aftonbladet maximises lifetime value of audience with user database

Monday, March 2

Sunday, March 1

How your non-traditional competitors are attracting Generation Y readers

Wanted: Sales people empowered by management to sell

INMA Awards finalists to be announced later today

Thursday, February 26

#AdviceForYoungJournalists from a sales, marketing perspective

Wednesday, February 25

Media companies bring Academy Awards to digital audiences

Think like your customer’s customer

Tuesday, February 24

5 ways companies are missing the mark with targeted marketing

Ekstra Bladet moves from product to customer focus to build audience, ad revenue

Monday, February 23

6 pillars of a revenue-generating business model for digital journalism

Why we need to change the audience game

Sunday, February 22

3 things Dallas Morning News hopes to gain from admitting it doesn’t know it all

Research shows ROI of audience, advertising analytics

Thursday, February 19

Postmedia increases ad revenue with data management platform

Wednesday, February 18

Stop talking like legacy media, start doing like media start-ups

CNHI releases 222 native apps as part of new digital strategy

Tuesday, February 17

5 digital video trends to watch in 2015

The power of leading with a high five

Monday, February 16

4 ways mobile has changed the world

3 components of smart metrics

Sunday, February 15

News media preparing for print + digital audience reporting

Irish Times creates analytics team to drive reader-first strategy

Thursday, February 12

The most influential blogger in Asia Pacific

Wednesday, February 11

2 news media companies capitalise on challenges, opportunities to increase audience

Tuesday, February 10

What if a digital effort is not enough?

Mobile advertising: A dismal tale of deflated dreams

Monday, February 9

Now hiring: Chief growth hacker to replace chief marketing officer

Verlag Dierichs turns classified strategy into community strategy

Sunday, February 8

3D, cleverly designed print advertisements engage readers

Grupo Clarín develops its Big Data strategy with different audiences in mind

Thursday, February 5

Wednesday, February 4

Ride the wave of the mobile future for media companies: smartwatches

Globe and Mail takes leading role toward greater advertising transparency

Tuesday, February 3

3 keys to an innovative business model

Fairfax successfully uses Big Data to direct content recommendations, ad targeting

Monday, February 2

How would John D. Rockefeller run your news media company?

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