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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Thursday, November 20

McClatchy launches customer data center, provides advertisers with audience information


Wednesday, November 19

Dallas Morning News sports app offers differentiation within market


Tuesday, November 18

Beyond the expected: 6 unique advertising ideas


Monday, November 17

Behind the scenes of Toronto Star’s C$10 million niche print business


The argument against integration in newsrooms


Sunday, November 16

Schibsted shares 4 key lessons from its private programmatic marketplace


Social selling: truth or myth?


Thursday, November 13

Wednesday, November 12

Attention legacy media: It’s not about us anymore


Tuesday, November 11

Monday, November 10

How Google sees its role in programmatic advertising partnerships with local media


Backing off to see what it takes to reach overly connected consumers


Sunday, November 9

Real-time news equals relevance, and relevance equals quality


Educating the next generation of sustainable media managers


Thursday, November 6

News media companies need to act now on digital for long-term revenue strategy


Wednesday, November 5

Thinking bigger than native advertising


Tuesday, November 4

The state of paid content: For free, for a fee, or somewhere in between


News media fail, social media score in Scottish referendum


Monday, November 3

Print + social media = #winner


Increased revenue prompts News Corp to take programmatic to next level


Sunday, November 2

Fairfax Media finds contextual mobile opportunities in travel, entertainment


News media companies need to utilise Facebook, YouTube to their fullest extent


Thursday, October 30

Wednesday, October 29

Irish Times research reveals readers think highly of advertising sponsors


Creating a customer-first company culture


Tuesday, October 28

4 key considerations when building a lifetime value model


INMA offers €20,000 tuition scholarship for Berlin School MBA programme


Monday, October 27

What would Google do with your media company?


Naver: the “frienemy” search engine unifying Korean publishers


Sunday, October 26

9 ways leaders can exhibit innovation


More important than “mobile first” is first understanding the consumer


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