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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Tuesday, January 27

Postmedia drives advertising revenue with video partnership


4 proactive plans for navigating the mobile doldrums


Monday, January 26

Financial Times increases advertising, audience revenue using “customer DNA”


Research proves print + digital ads drive vehicle sales


Sunday, January 25

Local media need to join the fight for retail in-store traffic


#Media #leadership must include #social interaction


Thursday, January 22

Wednesday, January 21

2 necessary journalism jobs for news media’s digital future


Alert: INMA Awards competition deadline is today


Tuesday, January 20

What 2015 holds for media opportunities in mobile messaging


Torstar uses existing assets to grow Big Data strategy incrementally


Monday, January 19

The 40-year-old Millennial: 6 days without a printed newspaper


News media, bank research partnership finds better digital ad measurement


Sunday, January 18

Revenue-generating special editions can’t be replicated in digital space


Le Soir shares 4 do’s and don’ts for companies in convergence


Thursday, January 15

Media24 works to maximise revenue per reader with Big Data strategy


Toronto Star meets advertiser need with national reach to schools


Wednesday, January 14

Every publisher needs a Red Bull


U.K. news media groups partner for 1-day mega advertising campaign


Tuesday, January 13

Cross-device targeting may be key in 2015


INMA launches 4 European Ideas Days featuring 80 industry case studies


Monday, January 12

5 things media companies are doing wrong with paid content


Je suis Charlie


Sunday, January 11

2015: The news media industry ushers in “The Year of the Geek”


Key takeaways from CES for news media companies


Thursday, January 8

Countless points of personal data offer benefits, challenges for media companies


GFR Media’s audience-based revenue model centers on “audience roadmap”


Wednesday, January 7

Aggregator apps: Friend or foe to publishers?


INMA Awards deadline is January 23


Tuesday, January 6

Digital value requires understanding of customer experience


Hindustan Times increases print audience, revenue with Big Data


Monday, January 5

3 steps from New York Times reader to subscriber


20 questions for a 2015 mobile health check


Sunday, January 4

3 values crucial to your disrupted business


9 tips to building a Facebook-less content strategy for 2015


Tuesday, December 30

3 advertising trends to prepare for in 2015


Monday, December 29

6 hot bets for advertising revenue in 2015


Top 10 INMA articles from 2014


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