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The Latest Articles

The following articles, blogs, and reports were posted to within the last 30 days. Most articles are member-exclusive.

Thursday, November 20

McClatchy launches customer data center, provides advertisers with audience information

Wednesday, November 19

Dallas Morning News sports app offers differentiation within market

Tuesday, November 18

Beyond the expected: 6 unique advertising ideas

Monday, November 17

Behind the scenes of Toronto Star’s C$10 million niche print business

The argument against integration in newsrooms

Sunday, November 16

Schibsted shares 4 key lessons from its private programmatic marketplace

Social selling: truth or myth?

Thursday, November 13

Wednesday, November 12

Attention legacy media: It’s not about us anymore

Tuesday, November 11

Monday, November 10

How Google sees its role in programmatic advertising partnerships with local media

Backing off to see what it takes to reach overly connected consumers

Sunday, November 9

Real-time news equals relevance, and relevance equals quality

Educating the next generation of sustainable media managers

Thursday, November 6

News media companies need to act now on digital for long-term revenue strategy

Wednesday, November 5

Thinking bigger than native advertising

Tuesday, November 4

The state of paid content: For free, for a fee, or somewhere in between

News media fail, social media score in Scottish referendum

Monday, November 3

Print + social media = #winner

Increased revenue prompts News Corp to take programmatic to next level

Sunday, November 2

Fairfax Media finds contextual mobile opportunities in travel, entertainment

News media companies need to utilise Facebook, YouTube to their fullest extent

Thursday, October 30

Wednesday, October 29

Irish Times research reveals readers think highly of advertising sponsors

Creating a customer-first company culture

Tuesday, October 28

4 key considerations when building a lifetime value model

INMA offers €20,000 tuition scholarship for Berlin School MBA programme

Monday, October 27

What would Google do with your media company?

Naver: the “frienemy” search engine unifying Korean publishers

Sunday, October 26

9 ways leaders can exhibit innovation

More important than “mobile first” is first understanding the consumer

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