The Latest Articles
The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.
Thursday, September 2
E-mail coupon deals are a win-win for advertisers, readers
Ideas Magazine | Written by Paul Jewell | The Commercial Appeal
Ideas Magazine | Written by Paul Jewell | The Commercial Appeal
Tuesday, August 31
Monday, August 30
Go to Australia to learn what's right about the news-on-paper environment
Blogs | Posted by Earl J. Wilkinson | The Earl Blog
Blogs | Posted by Earl J. Wilkinson | The Earl Blog
Sunday, August 29
Transforming and thriving: why our most loyal customers want us to change
Blogs | Posted by Don Oldham | Audiencentricity Blog
Blogs | Posted by Don Oldham | Audiencentricity Blog
Friday, August 27
Youth football tournament brings country together, shines light on newspaper
Ideas Magazine | Written by Lena Whitman | Expressen
Ideas Magazine | Written by Lena Whitman | Expressen
Thursday, August 26
World Cup brings great sales and marketing opportunities
Ideas Magazine | Written by Sandy Naudé | Independent Newspapers South Africa
Ideas Magazine | Written by Sandy Naudé | Independent Newspapers South Africa
Tuesday, August 24
Community-minded game brings publicity for newspaper, local charities
Ideas Magazine | Written by Traci Bauer | Democrat and Chronicle
Ideas Magazine | Written by Traci Bauer | Democrat and Chronicle
Monday, August 23
The “what” and “how” of the paid model for news publishers
Blogs | Posted by Lynne Brennen | Unlocking the Value of Content Blog
Blogs | Posted by Lynne Brennen | Unlocking the Value of Content Blog
Sunday, August 22
Social media use empowers readers, connects to newsroom and marketing
Ideas Magazine | Written by Robert Quigley | Austin American-Statesman
Ideas Magazine | Written by Robert Quigley | Austin American-Statesman
Friday, August 20
Contest partnership with theme park sparks strong reader engagement
Ideas Magazine | Written by Antoinette van Dijk | Wegener Media
Ideas Magazine | Written by Antoinette van Dijk | Wegener Media
Thursday, August 19
Contest offers proof that job section gets people hired
Ideas Magazine | Written by Michael Vale | Cape Times
Ideas Magazine | Written by Michael Vale | Cape Times
Wednesday, August 18
Innovation must move quickly for publishers to benefit
Blogs | Posted by John Newby | Unlocking the Value of Content Blog
Blogs | Posted by John Newby | Unlocking the Value of Content Blog
Tuesday, August 17
Attention all INMA fans: “like” us on our new Facebook page
Blogs | Posted by INMA | INMA News Blog
The future of content in a connected economy
Ideas Magazine | Written by Gerd Leonhard
Blogs | Posted by INMA | INMA News Blog
The future of content in a connected economy
Ideas Magazine | Written by Gerd Leonhard
Sunday, August 15
Multi-faceted campaign sets the agenda for nationwide electoral reform
Ideas Magazine | Written by Basant Rathore | Dainik Jagran
Why ESPN is the worldwide leader in delivering to its audience
Blogs | Posted by Michael Messerly | Audiencentricity Blog
Ideas Magazine | Written by Basant Rathore | Dainik Jagran
Why ESPN is the worldwide leader in delivering to its audience
Blogs | Posted by Michael Messerly | Audiencentricity Blog
Thursday, August 12
Editorial series uses live blogging, experts to draw in public
Ideas Magazine | Written by Diana MacKay | The Hamilton Spectator
Reach vs. audience, numbers vs. engagement: we need a storyline
Blogs | Posted by Earl J. Wilkinson | The Earl Blog
INMA to hold Transformation of News Summit exploring content models, tablets
Blogs | Posted by INMA | INMA News Blog
Campaign promotes value, targets women subscribers
Ideas Magazine | Written by Barbara Kedziora
Ideas Magazine | Written by Diana MacKay | The Hamilton Spectator
Reach vs. audience, numbers vs. engagement: we need a storyline
Blogs | Posted by Earl J. Wilkinson | The Earl Blog
INMA to hold Transformation of News Summit exploring content models, tablets
Blogs | Posted by INMA | INMA News Blog
Campaign promotes value, targets women subscribers
Ideas Magazine | Written by Barbara Kedziora
Wednesday, August 11
Opt-in TV listings book generates new revenue thanks to research, marketing activities
Blogs | Posted by Sandy MacLeod | Unlocking the Value of Content Blog
Blogs | Posted by Sandy MacLeod | Unlocking the Value of Content Blog
Tuesday, August 10
Can publishers learn from failure or should we just set the bar lower?
Blogs | Posted by Kylie Davis | Out of the Box
Blogs | Posted by Kylie Davis | Out of the Box
Sunday, August 8
From print to digital audience engagement: why we can't sleep at night
Blogs | Posted by Earl J. Wilkinson | The Earl Blog
Blogs | Posted by Earl J. Wilkinson | The Earl Blog
Thursday, August 5
Future of content in connected economy, 13 case studies focus of August Ideas Magazine
Blogs | Posted by INMA | INMA News Blog
TV Guide relaunch boosts subscriptions, reader sales
Ideas Magazine | Written by Adrienne Tam | The Sunday Telegraph
Blogs | Posted by INMA | INMA News Blog
TV Guide relaunch boosts subscriptions, reader sales
Ideas Magazine | Written by Adrienne Tam | The Sunday Telegraph
Wednesday, August 4
SMS partnership brings in new advertisers
Ideas Magazine | Written by Nirvan Biswas | Mid Day Infomedia Ltd.
Ideas Magazine | Written by Nirvan Biswas | Mid Day Infomedia Ltd.
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Top Headlines
Newsroom mergers gain favour, but often fall victim to weak execution
02 September 2010 | Reflections of a Newsosaur
The Latest
E-mail coupon deals are a win-win for advertisers, readers
02 September 2010 | Ideas Magazine | Written by Paul Jewell | The Commercial Appeal
Hey newspapers: CRM is a dirty word
31 August 2010 | Ideas Magazine | Written by Roger Dunbar | The Globe and Mail
Go to Australia to learn what's right about the news-on-paper environment
30 August 2010 | Blogs | Posted by Earl J. Wilkinson | The Earl Blog
Transforming and thriving: why our most loyal customers want us to change
29 August 2010 | Blogs | Posted by Don Oldham | Audiencentricity Blog