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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Thursday, February 11

Why sales enablement strategy + technology = increased ad revenue


Toronto Star Idea Factory stimulates new products, revenue


Wednesday, February 10

KM Media brings in revenue creating marketing plans for nightclub, football club


Herald Sun finds digital success with integrated, not digital-only, newsroom


Tuesday, February 9

Will the past predict the future of publishing … again?


A night out with De Standaard turns subscribers into ambassadors


Monday, February 8

Is your news media company supporting a profitable sales team?


Advertiser-supported tablet-only magazines keep growing at Tablet Media


Sunday, February 7

Seven West Media lands digital advertising contract using virtual reality pitch


4 best practices for choosing metrics tools, dashboards


Thursday, February 4

If your media company isn’t tracking data, it isn’t optimising data


Why MittMedia thinks its robot journalists may be saving jobs


Wednesday, February 3

4 reasons Web hosting offers sustainable revenue growth for media companies


Algorithms, automated content optimisation are key to publisher competitiveness


Tuesday, February 2

Database design: What to get, what to keep, what to shed


Expressen’s new product lab innovates its way to younger audiences


Monday, February 1

Start-up Storyful defines its innovative culture after News Corp acquisition


What the media industry can learn from David Bowie


Sunday, January 31

How Snapchat works for advertisers


Philadelphia Media Network profits from digital incubator partnerships


Thursday, January 28

New audience measurement helps publishers capture multi-platform data


Eenadu makes female readers a priority with events, print product


Wednesday, January 27

How legacy media reps can bring in more digital revenue


Fairfax Media designs to please 7 million readers with adaptive experience


Tuesday, January 26

The 7-minute rule of online video


Bee Media focuses ad sales efforts on 3 factors to grow changing business


Monday, January 25

Editorial-led product development team at Economist changes innovation internally


Ad blocking is more about personal data than on-target ads


What Dallas Morning News is learning from its partnership with Silicon Valley’s Matter


Sunday, January 24

Apple changes to app purchases, iAds affect publishers worldwide


Kompas prepares Indonesian cities for urbanisation while increasing revenue


Thursday, January 21

Did you miss the deadline for INMA Global Media Awards?


Why there is no downside to programmatic advertising


Wednesday, January 20

Tuesday, January 19

Data Privacy Day is a good time for news media companies to be #PrivacyAware


Wisconsin Media brings in new ad revenue with community-focused campaigns


Monday, January 18

Times of India meets 4 innovation goals, sees 200% innovation growth in 3 years


How to automate communications while maximising customer relationships


South American media companies walk strategic line between print, digital


Sunday, January 17

“Me” generation requires news media companies to rethink content delivery


Palm Beach Post increases digital engagement with trending articles Web site


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