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The Latest Articles


The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.




Sunday, September 14

Do advertisers understand print’s faithful audience?


Radio spots promote Cape Argus coverage of Olympian’s murder trial


Thursday, September 11

4 ways to embrace your digital audience without creeping them out


Dainik Bhaskar helps advertisers, marketers reach “Unmetro” audience


Wednesday, September 10

New INMA report focuses on programmatic advertising opportunities


3 lessons media companies can learn from an airport


Tuesday, September 9

Can the media industry Spotify content?


Straits Times reaches teenagers through print


Monday, September 8

New York Times creates responsive app with traditional print feel


How to get 80,000 digital subscribers by publishing one story a day


Sunday, September 7

Why separating app development from print is key to innovation


After media disruption: Human behaviour in “The Age of Knowing Everything”


Thursday, September 4

Taking a 10,000-feet view of circulation e-commerce


Wednesday, September 3

Will 2015 continue to be the year of the device?


Het Belang van Limburg weekend magazines increase readership, attract younger audience


Tuesday, September 2

6 strategic ways to use advertising in print media


Hindustan Times engages community with solutions to Mumbai’s traffic woes


Monday, September 1

4 reasons mobile video ad spend is growing, how publishers should respond


Postmedia editors come together to develop one touch, one design, one newsroom


Thursday, August 28

Wednesday, August 27

The problem with re-targeted advertising: It never ends


News Tribune mines Big Data for reader acquisition, retention


Tuesday, August 26

Monday, August 25

Sunday, August 24

Research shows readers lose trust with native advertising. Is the revenue worth it?


Audience, advertisers embrace Die Welt’s Augmented Reality special edition


Thursday, August 21

Wednesday, August 20

Sacramento Bee uses metrics to prove print advertising success


Sports: The mobile content pioneer


Tuesday, August 19

Monday, August 18

Sunday, August 17

Looking for a new audience? Segment your brand’s traffic


Gazeta do Povo improves image, social media presence with political involvement campaign


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