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Public Speeches
The following represents 53 public speeches made by INMA leaders at
newspaper industry conferences.
Date of Presentation: 15 November 2005 ·
Words: 2958
Looking over a global canvass, newspapers are young, vibrant, and willing to experiment with advertising partners unlike any time in the industry's 355-year history. Newspapers are reinventing themselves in the eyes of advertisers, advertising agencies, and media buyers.
Date of Presentation: 17 June 2005 ·
Words: 2237
Small commuter newspapers, “lite” newspapers, have made significant headway in newspaper markets around the world. What their ultimate effect on traditional newspapers will be is still to be determined.
Date of Presentation: 21 February 2005 ·
Words: 2302
With the movement toward new and smaller formats gaining momentum, those newspapers that have already made the transition can teach us a number of lessons, not only on how to go about the process but also what the change means to the core product.
Date of Presentation: 11 November 2004 ·
Words: 3149
Faced with historic trends that are driving down the walls behind which companies have operated for decades, newspapers are strategically valuing their core product versus niche products in different ways.
Date of Presentation: 20 September 2004 ·
Words: 4244
A year after The Independent launched a tabloid alongside its broadsheet, there are many lessons to be learned from the movement to compact format. INMA looks at first-mover newspapers to compact format and finds mixed signals from the market for advertisers and readers.
Date of Presentation: 22 June 2004 ·
Words: 3531
The rise of mobile telephony comes at a time when newspapers desperately seek to engage teen and young adult audiences.
Date of Presentation: 16 June 2004 ·
Words: 1722
Newspapers are undergoing a process by which the "true value" of an activity is being divorced from its "shell" -- print. In a keynote presentation, INMA looks at how this impacts newspapers with classified advertising as well as three big publishing trends in 2004.
Date of Presentation: 02 June 2004 ·
Words: 1637
As newspapers operate with the long-term paradigm of "mass to niche to one-to-one," they must unbundle their information mill to create multiple products for multiple markets. Only by managing niche products will newspapers grow market share in the local market. Publications aimed at young adults, the so-called "down-market," and women are examples.
Date of Presentation: 19 April 2004 ·
Words: 2241
The major publishing trends outside the United States involve the transition from broadsheets to tabloids, new free newspapers aimed at the young adult market, and new single-copy newspapers aimed at the mid- to down-market.
Date of Presentation: 29 March 2004 ·
Words: 3092
Newspapers are under-engaging with the market at the precise moment they should be over-engaging the market as it becomes complex and newspapers have to serve a collection of niches to thrive. INMA research quantifies the degree of under-investment versus the expectations of publishers and the realities of peers in other industries.
Date of Presentation: 26 March 2004 ·
Words: 5347
As broadsheet newspapers convert to compact formats throughout Europe, newspapers around the world are left to consider what format communicates to consumer and advertiser markets. In this keynote presentation, learn what the prospects for format change are for newspapers and what the implications of format are for other genres of newspapers emerging around the world.
Date of Presentation: 13 February 2004 ·
Words: 1829
In introductory remarks to the just-in-time INMA workshop on format change and the advantages and disadvantages of broadsheets versus tabloids, Executive Director Earl J. Wilkinson puts the discussion into a global context.
Date of Presentation: 17 October 2003 ·
Words: 5357
Technological advances are driving consumer behaviour toward a value proposition based on speed, and newspapers must match that market dynamic by internal management based on speed. This presentation provides a strategic overview of the newspaper industry going into 2004.
Date of Presentation: 19 September 2003 ·
Words: 3114
Newspapers can expect a growing economy in which to operate in 2004, though structural changes to the marketplace during the recent advertising recession will likely mean a smaller recovery than in previous decades. INMA believes converging forces in 2004 will allow newspapers to focus on the individual -- instead of geographic zones -- to disrupt market trends.
Date of Presentation: 05 August 2003 ·
Words: 3712
In identifying why marketplace trends matter to editors, INMA shows why the individual should be the target of the future for newspapers, why newspaper circulation is a complex story, how only industry action can affect circulation trends, and how newspapers are about to be swimming in data with no battle plan how to analyse and monetise that data.
Date of Presentation: 31 July 2003 ·
Words: 1634
As newspapers face profound marketplace changes, executives need access to research from the academic community. An INMA analysis of current academic research shows a small percentage of viability to newspaper business executives, and the association has launched initiatives to foster more useful studies for the newspaper industry.
Date of Presentation: 17 March 2003 ·
Words: 4770
In a state of the industry presentation, INMA looks at universal consumer truths, transparency, the impact of consumer trends on newspapers, the perception of choice, and customer relationship management (CRM).
Date of Presentation: 14 November 2002 ·
Words: 5734
In the keynote presentation of the Pacific Northwest Newspaper Association Annual Convention, INMA argues that while the newspaper industry's internal definition of perfection is met every day, the market's expectations for unique content presented in a unique voice demands a local multi-product strategy and the infusion of entrepreneurialism in the newspaper management culture.
Date of Presentation: 21 October 2002 ·
Words: 4553
The keynote address of the Associação Nacional de Jornais (ANJ) sixth annual Banho de Jornal in São Paulo, Brasil, examined trends in advertising related to targeting and measuring -- trends to which newspapers must adapt to succeed in the new transparent global marketplace.
Date of Presentation: 19 October 2002 ·
Words: 4589
Trends in youth readership of daily newspapers was the keynote address presented by INMA at the Newspaper Association of America (NAA) Youth Editors Alliance Conference in Santa Fe, New Mexico, USA.
Date of Presentation: 26 August 2002 ·
Words: 3183
In the opening address to the ASTECH-Intermedia Roundtable on Strategic Marketing in Vail, Colorado, USA, INMA examines the consumer and advertiser trends that deserve more precise marketing attention -- versus mass-market methods employed in the past.
Date of Presentation: 12 August 2002 ·
Words: 5118
In a keynote presentation at the 2002 Pacific Area Newspaper Publishers Association (PANPA) Conference in Adelaide, INMA outlines projections for circulation and advertising for 2003, and describes strategic trends affecting newspapers and how the proper application of marketing can disrupt trends.
Date of Presentation: 07 August 2002 ·
Words: 2849
In a presentation to the 2002 Association for Education in Journalism and Mass Communication (AEJMC) Convention in Miami, INMA argues that while print newspaper circulation can be grown, and in many markets, is being grown, publishing companies are moving beyond "circulation" as an end-all measurement and toward the concept of impressions across media platforms -- as "channel surfing" is more commonplace. And the news is surprisingly good for newspapers.
Date of Presentation: 06 June 2002 ·
Words: 3834
INMA Executive Director Earl J. Wilkinson, in a keynote presentation at the Newspaper Association of America (NAA) annual Newspapers In Education (NIE) Conference, urges newspaper managements to move beyond parent/teacher surrogate communications to reach young people -- by more directly communicating and creating stand-alone print and digital products. The current newspaper industry strategy has failed in the effort to grow youth readership, he said.
Date of Presentation: 24 May 2002 ·
Words: 2633
Inge Van Gaal, Europe Division coordinator of INMA, tells Polish newspaper executives the "truth" about media concentration in Europe, as well as the major issues facing the newspaper industry in this strategic address.
Date of Presentation: 02 May 2002 ·
Words: 1102
INMA President Sergio Rego Monteiro opens the 72nd INMA World Congress with an address encouraging newspaper CEOs and editors to listen more closely to a market that is shouting out opportunities for newspapers in a disruptive environment. The failure to listen to the market, Monteiro argues, is at the heart of the newspaper industry's market share woes.
Date of Presentation: 12 March 2002 ·
Words: 2190
In the opening address of the first-ever INMA Customer Relationship Management Workshop, learn the strengths, weaknesses, opportunities, and threats of CRM to newspapers, and the lessons from "first movers" within the newspaper industry.
Date of Presentation: 11 October 2001 ·
Words: 4366
In the keynote address of the Associated Press Managing Editors (APME) Conference in Milwaukee, USA, INMA Executive Director Earl J. Wilkinson discusses the special INMA report, "Newspapers In a Crisis Economy: Assessing What Lies Ahead." Drawing on historical and financial analysis, Wilkinson makes the newspaper industry case for going on the offensive for advertisers and readers during economic hard times, and positioning newspapers for recovery in 2003.
Date of Presentation: 09 August 2001 ·
Words: 3992
INMA President Sergio Rego Monteiro presented the opening address for the INMA Consumer Marketing Day August 9, 2001, at the Pacific Area Newspaper Publishers Association (PANPA) Annual Conference in Melbourne, Australia. Mr. Monteiro focused on the broader consumer and technological trends affecting newspaper circulations worldwide.
Date of Presentation: 09 August 2001 ·
Words: 3597
INMA Executive Director Earl J. Wilkinson presented a strategic overview of consumer marketing and consumer trends facing newspapers in an August 9, 2001, keynote presentation at the Pacific Area Newspaper Publishers Association (PANPA) Annual Conference in Melbourne, Australia.
Date of Presentation: 15 June 2001 ·
Words: 3429
Speaking at the INMA Netherlands and Flanders Conference on June 15, 2001, INMA Executive Director Earl J. Wilkinson analyses the free commuter situation worldwide and advocates that traditional publishers emulate the lessons from the new genre.
Date of Presentation: 01 May 2001 ·
Words: 5723
In an address to newspaper groups in England and New Zealand, INMA Executive Director Earl J. Wilkinson presents the INMA Board of Directors' four strategic priorities for newspapers in 2001 -- the need for circulation growth now, customer relationship management (CRM), alternative business models, and non-content Internet opportunities for newspapers.
Date of Presentation: 11 April 2001 ·
Words: 2602
INMA gave a presentation at a North American Newsprint Producers Association Meeting in Dallas about the cultural, historical, and current status of the newspaper business in 2001, specifically as it relates to circulation and advertising -- and the relationship with paper manufacturers.
Date of Presentation: 28 March 2001 ·
Words: 3955
Speaking at the inaugural Ifra Asia Newspaper Conference on 28 March 2001 in Singapore, INMA Executive Director Earl J. Wilkinson challenges newspapers to drive for market share in a declining economy -- even at the expense of short-term margins, while overviewing the challenges to growing print circulation and readership at newspapers.
Date of Presentation: 20 July 2000 ·
Words: 2330
In an opening address at the INMA-produced consumer marketing day at the Pacific Area Newspaper Publishers Association (PANPA) annual conference in Sydney, Australia, INMA Executive Director Earl J. Wilkinson discusses the state of consumer marketing at newspapers, from a strategic perspective.
Date of Presentation: 26 May 2000 ·
Words: 3049
In a concluding statement at the 70th Annual INMA World Congress of Newspaper Marketing on 26 May 2000 in New Orleans, ASTECH Intermedia President Tom Ratkovich summarises feedback from attendees and speakers and urges the industry to focus on culture, credibility, and customer intimacy in its marketing.
Date of Presentation: 25 May 2000 ·
Words: 893
INMA Vice President Sergio Rego Monteiro of Brasil looks at issues facing newspapers in 2000, including an introduction to the 70th Annual INMA World Congress, themed "Marketing the Revolution: From Products to Brands."
Date of Presentation: 07 May 2000 ·
Words: 2179
In a presentation to the ASTECH Intermedia Executive Roundtable of Strategic Marketing on 7 May 2000 in New York, INMA Executive Director Earl J. Wilkinson discusses the evolving value chain for newspapers in an era of public ownership, and how the newspaper company's existing customer base, high profit margins, and the generational reach of its brands can position the press well for the future.
Date of Presentation: 23 March 2000 ·
Words: 3981
In the opening address to the INMA Circulation Summit 23 March 2000 in Scottsdale, Arizona, USA, INMA Executive Director Earl J. Wilkinson provides a strategic overview of issues facing U.S. and Canadian newspapers in print circulation, including demographic trends, the need for breakthrough thinking and additional options for marketers, a call on industry trade groups to increase national consumer marketing efforts, and how free newspapers in Europe may impact paid newspapers in North America.
Date of Presentation: 14 March 2000 ·
Words: 3012
The keynote address at The Newspaper Society Newspaper Sales and Promotions Conference on 14 March 2000 in Manchester, England, was presented by Earl J. Wilkinson, executive director of INMA. Mr. Wilkinson's speech focused on the evolution of newspaper "values" communicated to the financial markets from a profit-only focus to one that also includes the depth of the relationship with readers and advertisers; commitment to Internet content development and community-building; and the perception of entrepreneurialism and speed-to-market.
Date of Presentation: 19 October 1999 ·
Words: 2586
INMA Executive Director Earl J. Wilkinson presents the keynote address at the Bundesverband Deutscher Zeitungsverleger (BDZV) Newspaper Congress 19 October 1999 in Berlin, Germany, focusing on "the revolution" that is forcing a new focus on content, which impacts distribution choices, which impacts the product portfolio, which is ultimately impacting marketing and management of newspapers.
Date of Presentation: 01 October 1999 ·
Words: 4112
The closing presentation of the INMA Europe Conference on 1 October 1999 in Brighton, England, features six "conclusions" for newspaper executives after a year of visits to newspapers on five continents -- including a blunt assessment of the newspaper culture.
Date of Presentation: 05 August 1999 ·
Words: 4444
The opening presentation of the INMA-produced consumer marketing day of the August 1999 Pacific Area Newspaper Publishers Association (PANPA) Conference in Christchurch, New Zealand, provides an overview of consumer marketing issues facing newspapers worldwide.
Date of Presentation: 24 May 1999 ·
Words: 2238
In the opening presentation of the 1999 INMA World Congress of Newspaper Marketing in Miami, Florida, USA, INMA presents four "roads" down which newspapers should be heading: adoption of "real marketing" principles, increase marketing expenditures now, adopt a brand mentality, and be prepared to manage multiple profit centres. This presentation was made by members of the INMA Board of Directors.
Date of Presentation: 05 May 1999 ·
Words: 6562
Newspapers must move from a "buy today" marketing emphasis to a brand development focus over a longer period of time, according to an INMA presentation at the Canadian Newspaper Association (CNA) Super-Conference in Toronto. The presentation is based on the INMA book, Branding and the Newspaper Consumer.
Date of Presentation: 17 April 1999 ·
Words: 1288
INMA's executive director looks ahead to the choices facing Chinese newspapers as they emerge from a command economy and embrace a market economy. This speech was presented at the close of the Asia-Pacific Symposium on Press and Scientific and Social Progress in Beijing, China, on 17 April 1999.
Date of Presentation: 14 April 1999 ·
Words: 2235
As media, markets, and technology evolve rapidly, newspapers must fully embrace marketing principles to survive in the 21st century, according to a keynote address by INMA on 14 April 1999 at the Asia-Pacific Symposium on Press and Scientific and Social Progress in Beijing, China.
Date of Presentation: 11 February 1999 ·
Words: 6407
The world of newspapers -- specifically the challenges of circulation -- is introduced the world of branding in this keynote address at the Circulation Marketing Seminar of the Finnish Newspapers Association 11 February 1999 in Helsinki, Finland.
Date of Presentation: 14 September 1998 ·
Words: 5368
Newspapers must become obsessed with consumerism if the circulation trends realised worldwide are to be reversed. This keynote address, presented to the Nordic Marketing Conference (Nordiska Marknadsdagar) 14 September 1998 in Göteborg, Sweden, and the INMA Latin America Conference 9 October 1998 in Rio de Janiero, Brasil, includes 10 "value propositions" that are changing for newspapers.
Date of Presentation: 04 June 1998 ·
Words: 1414
INMA Executive Director Earl J. Wilkinson, in opening remarks to the 68th Annual INMA World Congress in Amsterdam, provides a strategic overview of newspapering worldwide in 1998. While newspapers remain the most vibrant medium for rational discourse, community-building, and societal development worldwide, the emerging global newspaper industry must focus closer on the competition for "eyeballs," changing consumer trends, and the newspaper brand.
Date of Presentation: 17 May 1995 ·
Words: 1767
See how INMA grades the newspaper industry for efforts relating to the battling rising newsprint costs, developing the information superhighway, and content development.
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