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Bottom-Line Marketing Blog | 21 May 2012
Lessons about journalism’s future from the School of Rock
New opportunities for growth in the newsmedia industry are limited only by our bravery, nimbleness, and willingness to change. Just as the music industry adapted to the dawn of digital, the key for journalists will be to retrain and adopt new platform skills to better capitalise on the potentially broader audience. By Anne Wong ... More
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18 May 2012
Mobile preferences shaping news habit
A recent mobile media survey by the Reynolds Journalism Institute shows that consumers are using their mobile devices most often to communicate, look up entertainment options, look for non-news information, and — ranked fourth — keep up with the news. By Roger Fidler ... More
17 May 2012
The revolution will be mobilised
Newsmedia companies must move faster than the money in adapting to consumers' mobile usage, which continues to grow by leaps and bounds. By Otto Sjöberg ... More
15 May 2012
INMA to news industry: what’s next?
As the Los Angeles World Congress closed the loop on culture change as a leadership topic, INMA looks to five emerging topics for the news industry to consider: the smartphone boom, new product development strategy, core competencies, the digital advertising rulebook, and the people equation. By Earl J. Wilkinson ... More
15 May 2012
Focus on local news, media savvy increasing digital reach
Despite Australia’s general dip in online news readership, News Limited’s Gold Coast Bulletin has seen significant increases for the past two years. Here’s some insight into how. ... More
15 May 2012
Innovative “un-newspaper” seeks new, local audience
The Press-Enterprise partners with a local platform to automate the curation of its local, sometimes-overlooked news. The result is a ZIP-coded, reader-specific, intuitive online experience. ... More
14 May 2012
In newsmedia industry, message trumps medium
Almost 50 years ago, Canadian educator, philosopher, and scholar Marshall McLuhan coined the phrase, “The medium is the message.” The 1960s were a golden age of mass media. John F. ... More
14 May 2012
Brand campaign engages newspaper, readers at deeper level
Dainik Jagran’s “Awakening” campaign links reader stories to the newspaper’s brand image, engaging more than 2,000 readers who shared their stories and thousands of others who were inspired by them. ... More
9 May 2012
Video captures emotion, celebrations of INMA Awards dinner
Whether you missed some of the action or just want to relive spectacular moments from the 2012 INMA Awards Dinner, you'll enjoy this highlights video. Be sure to check out ... More
8 May 2012
30 of world's top newsmedia marketing campaigns honoured with INMA Awards
Thirty (30) first-place winners in the INMA Awards 2012 competition are unveiled at the association’s World Congress in Los Angeles. The New York Times wins “Best in Show,” followed by ... More
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