INMA Print Innovation Workshop
For traditional media companies, digital is where the business is going — but print remains 80%-90% of the business. In this one-day workshop, INMA aims to bring together speakers and unconference methodologies to discuss clever ways to generate new print revenue and reduce costs.
The workshop aims to look at improving the print product to drive circulation sales, marketing of the print product, improving distribution, improving advertising sales pricing, and using print as a growth catalyst.
The focus will be on leveraging best practices from media companies and group discussion will be key to this day.
24 May 2017
Westin Times Square
New York, United States