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Sergio Rego Monteiro is Senior Partner of HGWT Editorial Marketing Consultants in Rio de Janeiro, Brasil, and a former president of the International Newspaper Marketing Association (INMA). Mr. Monteiro has served as a journalist and marketing executive for several major newspaper companies in Brasil. He may be reached by e-mail at hgwt@terra.com.br.

Ethnic and Community Newspapers  |  Posted: 12 June 2007  ·  Words: 810

Navel Gazing  |  Posted: 16 February 2007  ·  Words: 992

Mediunity  |  Posted: 21 November 2006  ·  Words: 775

Snapshots of Life (or the Newsstand)  |  Posted: 11 August 2006  ·  Words: 910

Ah, If Only I Were Younger…  |  Posted: 29 June 2006  ·  Words: 618

Scandinavian Eyes  |  Posted: 03 March 2006  ·  Words: 1136

Something's Not Working  |  Posted: 09 January 2006  ·  Words: 964

Gütenberg Rides Again  |  Posted: 31 October 2005  ·  Words: 1124

“The Horse Is Here to Stay ... The Automobile Is Just a Fantasy”  |  Posted: 26 August 2005  ·  Words: 891

The Latest From Gütenberg  |  Posted: 17 June 2005  ·  Words: 1108

From Gütenberg to Newspapers  |  Posted: 21 April 2005  ·  Words: 1080

Irrelevancy of the Irrelevant  |  Posted: 18 March 2005  ·  Words: 856

Long Live the Tabloid  |  Posted: 25 January 2005  ·  Words: 1040

What To Do With the Mattresses?  |  Posted: 08 December 2004  ·  Words: 1341

Of Strategies, Victory, and Defeat  |  Posted: 27 October 2004  ·  Words: 1002

The New Elderly  |  Posted: 22 September 2004  ·  Words: 1087

Did the Game Change, Or Did We Change?  |  Posted: 21 July 2004  ·  Words: 929

Regional Newspapers: Adding Is Surviving  |  Posted: 09 June 2004  ·  Words: 916  ·  Images: 1

On Samba Schools and Newspapers  |  Posted: 13 May 2004  ·  Words: 1049

Better Than Pumping Gas  |  Posted: 20 April 2004  ·  Words: 1129

About Dreams and Coincidences  |  Posted: 30 March 2004  ·  Words: 1283

Faces Of a Farce  |  Posted: 03 February 2004  ·  Words: 974

Business Models and Complicating Factors Among Latin American Newspapers  |  Posted: 06 January 2004  ·  Words: 753

Centenary and Ultra-Modern  |  Posted: 09 December 2003  ·  Words: 955

Half Dead  |  Posted: 21 November 2003  ·  Words: 1130

Newspapers and Marmalade  |  Posted: 18 August 2003  ·  Words: 1258

Tangled Hypotheses and Reviews: Attempts To Make Sense Out of a Newspaper  |  Posted: 29 July 2003  ·  Words: 1139

Beyond Recession: The Content Crisis and Newspaper Readers  |  Posted: 14 July 2003  ·  Words: 838

Peter M. Zollman is founding principal of the Advanced Interactive Media Group, L.L.C., www.aimgroup.com, and Classified Intelligence, consulting groups that work with newspapers, media groups and other companies to develop successful interactive media services. The AIM Group provides business strategic planning, sales training and development, workshops for newspaper employees and advertisers, and a wide range of support services about interactive classifieds. He may be reached by e-mail at pzollman@aimgroup.com or by telephone at +1 407 788-2780. For more information about the report,

Employment Advertising: How Will Newspapers Hang On?  |  Posted: 01 June 2001  ·  Words: 693

Convergence or Cooperation? Cooperation is Best for Now  |  Posted: 26 March 2001  ·  Words: 646

Media Alliances: How Do You Make Them Happen?  |  Posted: 15 March 2001  ·  Words: 404

TV, Newspapers, Radio, Web Sites: Working Together  |  Posted: 07 March 2001  ·  Words: 470

Free Publicity for Your Web Site Helps Drive Traffic  |  Posted: 01 February 2001  ·  Words: 812

Interactive Media: Is the Sky Falling?  |  Posted: 15 January 2001  ·  Words: 757

The Year of Profits for Interactive Media?  |  Posted: 04 January 2001  ·  Words: 672

Planning for Interactive Media: Taking the Long View  |  Posted: 07 December 2000  ·  Words: 653

Classifieds and E-Revenue: Two Keys to Online Success  |  Posted: 14 November 2000  ·  Words: 753

Promoting Classifieds: Budgets, Traffic and Online  |  Posted: 24 October 2000  ·  Words: 715

News and Notes from Classified Advertising Confererence  |  Posted: 10 October 2000  ·  Words: 618

A Week of "Crash and Burn" for Internet Companies  |  Posted: 04 October 2000  ·  Words: 697

Market Crash Effects Felt In Newspaper World  |  Posted: 21 September 2000  ·  Words: 533

The World’s Smartest Multimedia Newspaper Editor Retires  |  Posted: 05 September 2000  ·  Words: 610

How Should You Set Up Your Interactive Media Unit?  |  Posted: 23 August 2000  ·  Words: 505

Koz.com to Buy Internet Tradeline, Newspaper E-Commerce  |  Posted: 16 August 2000  ·  Words: 402

Multimedia and Multiple Media: Not Just a Newspaper  |  Posted: 02 August 2000  ·  Words: 324

The End of the Path: Can Newspapers Work Together  |  Posted: 20 July 2000  ·  Words: 653

Be the Merchants: Newspapers Should Sell Online  |  Posted: 14 July 2000  ·  Words: 243

Mario R. García is President/CEO of Garcia Media. With more than 25 years of experience as a media consultant, he has redesigned 460 newspapers in 45 countries. Former university professor at Syracuse University, New York, and University of South Florida, since 1984 he has been teaching at the Poynter Institute of Media Studies. He can be contacted by e-mail at: mario@garcia-media.com.

How Do We Read Today?  |  Posted: 06 November 2007  ·  Words: 1445

Notes on Rethinking the Folha de São Paulo  |  Posted: 07 August 2006  ·  Words: 826

Rodrigo Fino (President of García Media Latin America) has been working with Mario García since 1993. He developed all 65 projects completed by the Garcia Media Buenos Aires office. In 2000, he founded the Latin America office. In 2001, jointly with Dr. Mario García he founded the Garcia Media Lab, which he co-manages to date.

A Few Reflections on Convergence  |  Posted: 11 December 2007  ·  Words: 559

Multiple Processes and Context  |  Posted: 30 August 2007  ·  Words: 659

Credibility As A Brand  |  Posted: 25 June 2007  ·  Words: 528

The Era of Creativity  |  Posted: 20 April 2007  ·  Words: 445

A Few Ideas for 2007  |  Posted: 23 February 2007  ·  Words: 1201

A Comeback For the Dot.com Bubble?  |  Posted: 05 January 2007  ·  Words: 545

Life Dot Com and The Blog Era  |  Posted: 14 November 2006  ·  Words: 829

The Dreaded Future  |  Posted: 27 September 2006  ·  Words: 623

Online Trends and Design  |  Posted: 19 June 2006  ·  Words: 668

The New Wave of Information: Internet and the New Media  |  Posted: 08 May 2006  ·  Words: 753

Advertising  |  Posted: 28 March 2006  ·  Words: 499

Something Has Changed  |  Posted: 07 March 2006  ·  Words: 535

The Internet is Work, Newspapers are Enjoyment  |  Posted: 30 January 2006  ·  Words: 538

Vin Crosbie is managing partner at the Greenwich, Connecticut-based Digital Deliverance LLC, an online publishing strategies firm. He publishes the Digital Deliverances online publishing newsletter. He can be reached by telephone at +1 203 896-9405, by fax at +1 203 286-1019, by e-mail at crosbie@well.com, or at http://www.digitaldeliverance.com

Look Before Your Leap in Charging for Access  |  Posted: 18 December 2002  ·  Words: 1175

In the Footsteps of Balboa: El País On the Edge With Paid Web Site Concept  |  Posted: 25 November 2002  ·  Words: 948

We Had To Burn the Village To Save It  |  Posted: 16 October 2002  ·  Words: 987

Bedeviling Newspaper New Media  |  Posted: 08 August 2002  ·  Words: 1092

Bob Ogle is editor of INMA's ideas magazine.

Newsroom Alchemy Depends on a Mix of Old and New  |  Posted: 10 April 2008  ·  Words: 656

Riding the Storm Out, While Still Keeping Your Employees  |  Posted: 04 March 2008  ·  Words: 630

Indifference Reigns: The Future of Information  |  Posted: 06 February 2008  ·  Words: 517

Claude-Jean Bertrand, a senior consultant of Innovation International, is an emeritus professor of the Institut français de presse (University of Paris-2).

Does Your Newspaper Have Enough Media Listening Devices?  |  Posted: 10 May 2001  ·  Words: 620

Quality Control, Social Responsibility, or Media Ethics  |  Posted: 19 March 2001  ·  Words: 392

Deborah Withey is a member of the board and consultant of the Innovation International Media Consulting Group. Design consultant for Knight Ridder Newspapers, she is currently working on the redesign of the Philadelphia Daily News. She is the former design director of the Detroit Free Press and a freelance illustrator.

Why Design Matters for Newspapers  |  Posted: 12 February 2001  ·  Words: 356

Juan Antonio Giner is founding principal of The Innovation International Media Consulting Group, based in Detroit, USA. With offices in the United States, United Kingdom, and Spain, Innovation works with newspapers and multimedia companies to improve the total performance of theoperations with better newsroom management, new editorial and graphic design concepts, and radical strategic changes. Their vision is “from media companies to information engines”. Dr. Giner may be reached by e-mail at innovationusa@att.net, by telephone at +1 313 393-8487, or by fax at +1 313 259-7619.

Did You Say Multimedia Newsrooms?  |  Posted: 03 September 2001  ·  Words: 210

More Innovative Newspapers  |  Posted: 27 June 2001  ·  Words: 333

The Newspaper's Weakest Design Link!  |  Posted: 22 May 2001  ·  Words: 442  ·  Images: 3

The Most Innovative Newspapers of the World  |  Posted: 23 April 2001  ·  Words: 451

Yes, Full Integration is the Name of the Game  |  Posted: 13 April 2001  ·  Words: 363

Media Criticism is Vital  |  Posted: 28 March 2001  ·  Words: 243

I'm Sorry, But Cooperation Is Not Convergence  |  Posted: 08 March 2001  ·  Words: 382

Newspapers as Information Engines  |  Posted: 22 February 2001  ·  Words: 315

Adopt the 20/80 Formula, and Readers Will Love It  |  Posted: 04 February 2001  ·  Words: 227

How to Kill a Newspaper  |  Posted: 25 January 2001  ·  Words: 399

Herman Verwimp is corporate marketing director of Gijbels Group in Belgium. A long-time member of INMA and and volunteer officer and board member with the association's Europe Division, Mr. Verwimp formerly served in marketing leadership positions with major publishing groups in Belgium, including Tijd. He may be reached by e-mail at herman.verwimp@skynet.be.

The Business of Charity  |  Posted: 14 January 2008  ·  Words: 740

Absence Can Cause Serious Damage  |  Posted: 17 September 2007  ·  Words: 630

The Election News War  |  Posted: 05 July 2007  ·  Words: 561

Do We Live In a Reality Television Programme?  |  Posted: 12 March 2007  ·  Words: 579

Can A Lack Of Opinion Harm Newspapers?  |  Posted: 29 November 2006  ·  Words: 539

We’re Part Of the “Surprise Industry”  |  Posted: 16 August 2006  ·  Words: 684

Brasilians in Belgium?  |  Posted: 01 June 2006  ·  Words: 789

Control and Proximity Can Harm Newspapers  |  Posted: 16 March 2006  ·  Words: 740

The Importance of Leadership Can’t be Underestimated  |  Posted: 03 January 2006  ·  Words: 1304

Stop Shrinking, Before it Kills You  |  Posted: 06 October 2005  ·  Words: 601

Optimists Live Longer  |  Posted: 16 August 2005  ·  Words: 835

Lessons From Microsoft  |  Posted: 14 June 2005  ·  Words: 986

Do We Care for the Core?  |  Posted: 26 April 2005  ·  Words: 693

The Name of the Game  |  Posted: 02 March 2005  ·  Words: 598

Frustration: Manage It or It Costs  |  Posted: 11 January 2005  ·  Words: 756

The Fastest Moving Consumer Good  |  Posted: 22 November 2004  ·  Words: 816

Believers and Non-Believers?  |  Posted: 28 September 2004  ·  Words: 706

The Tipp-Ex Test  |  Posted: 25 August 2004  ·  Words: 736

A USP? A What?  |  Posted: 20 July 2004  ·  Words: 717

Curiosity Is Not a Sin  |  Posted: 02 June 2004  ·  Words: 638

Dream Team  |  Posted: 07 April 2004  ·  Words: 829

Keep It Fresh, Not In the Fridge  |  Posted: 25 February 2004  ·  Words: 622

Newspapers, Crises, and Change  |  Posted: 07 January 2004  ·  Words: 771

The Marketeer Editor-In-Chief  |  Posted: 19 November 2003  ·  Words: 542

Hans-Peter Rohner is chief executive officer for Europe, Asia, and Latin America of Publicitas Promotion Network, a division of Lausanne, Switzerland-based PubliGroupe Ltd. He may be reached by e-mail at hprohner@publicitas.com.

Taking a Break  |  Posted: 25 July 2001  ·  Words: 305

Dear Jacob, Earl and George  |  Posted: 10 July 2001  ·  Words: 304

Newspapers and Their Advertisers: The Value of Partnerships  |  Posted: 04 July 2001  ·  Words: 160

Why Building Talent is Critical for Publishers  |  Posted: 20 June 2001  ·  Words: 159

The Ups and Downs of Economic Cycles  |  Posted: 07 June 2001  ·  Words: 200

What Is the Future of E-Selling?  |  Posted: 23 May 2001  ·  Words: 170

Where is Your Confidence, Advertising Executives?  |  Posted: 11 May 2001  ·  Words: 185

Welcome to the Euro  |  Posted: 17 April 2001  ·  Words: 344

Learning From India and Their Advertising Sales Organisations  |  Posted: 03 April 2001  ·  Words: 221

Go and Smell the Roses with Your Customers  |  Posted: 22 March 2001  ·  Words: 251

Stop the Negative Hype: Comparing 2001 to 2000 Isn't Fair  |  Posted: 13 March 2001  ·  Words: 323

What Newspapers Can Learn from Michael Dell  |  Posted: 04 March 2001  ·  Words: 344

Classified Ads Will Disappear Over Time: Who Told  |  Posted: 25 February 2001  ·  Words: 284

When Did You Go to School Last Time?  |  Posted: 15 February 2001  ·  Words: 252

Are You a Traffic Organizer or a Publisher?  |  Posted: 08 February 2001  ·  Words: 316

Eliminate 50% of Paperwork and Meetings, and Watch Your Market Presence Skyrocket  |  Posted: 26 January 2001  ·  Words: 418

Making Certain There Is Plenty of Food  |  Posted: 19 January 2001  ·  Words: 479

Here's to Another Not-Too-Bad Year  |  Posted: 10 January 2001  ·  Words: 354

Dot.com, Dot.gone, Please Come Again  |  Posted: 20 December 2000  ·  Words: 306

The Wonderful World of Transparency  |  Posted: 15 December 2000  ·  Words: 225

Do You Fly Economy, Business or First Class?  |  Posted: 06 December 2000  ·  Words: 269

Budget Times ... Exciting Times!  |  Posted: 29 November 2000  ·  Words: 275

Handy Advertising in a Flash Scenario  |  Posted: 15 November 2000  ·  Words: 336

What Is Your Advertising Burn Rate?  |  Posted: 02 November 2000  ·  Words: 300

Fashion Dealer Gets Sales Commission for Luxury Cars  |  Posted: 25 October 2000  ·  Words: 422

Who is Selling Your Online Advertising Offers?  |  Posted: 16 October 2000  ·  Words: 373

Decision: The Customer Has to Pay for Content!  |  Posted: 05 October 2000  ·  Words: 349

Sydney Olympics Provides New Perspective on News Cycles  |  Posted: 27 September 2000  ·  Words: 259

Cybergold Is About Time and Attention of Consumer  |  Posted: 19 September 2000  ·  Words: 251

The Financial Value of Clicks  |  Posted: 01 September 2000  ·  Words: 292

Why Every Tree Has to be Concerned About Interactivity  |  Posted: 24 August 2000  ·  Words: 184

Italian Children's View of Advertising  |  Posted: 10 August 2000  ·  Words: 275

Privacy -- Your Privacy?  |  Posted: 03 August 2000  ·  Words: 458

Are You dyb.com-Minded?  |  Posted: 24 July 2000  ·  Words: 348

A New Cyber-Star: Print.com  |  Posted: 14 July 2000  ·  Words: 235

Martha L. Stone is training director for Ifra's Newsplex at the University of South Carolina. This summer, Stone is a Knight International Press Fellow in Budapest, Bratislava and Bucharest, training journalists about multimedia storytelling, and is consulting for a variety of emerging print, online and broadcast media companies about online and multimedia strategy. Stone has written extensively about digital media for the World Association of Newspapers, Online Journalism Review, Editor & Publisher, and the Newspaper Association of America. Meanwhile, Stone is the international director for Society for News Design, the international organisation for news designers and managers. She may be reached at stone@ifra.com.

Taking Advantage of Innovative Digital Media  |  Posted: 18 April 2005  ·  Words: 582

Embracing the Opportunities of New Media Channels  |  Posted: 10 March 2005  ·  Words: 889

Five Hot-Button Marketing Ideas For the 360-Degree Media Company in 2005  |  Posted: 17 January 2005  ·  Words: 1328  ·  Images: 1

The World Series of Cross-Media Advertising For Publishing Companies  |  Posted: 04 November 2004  ·  Words: 509

Launch a 360-Degree (Insert Your Brand Here) Loyalty Club  |  Posted: 30 August 2004  ·  Words: 504

Strengths, Weaknesses, Opportunities and Threats For Each Media  |  Posted: 19 July 2004  ·  Words: 495  ·  Images: 1

Hedging Bets On Internet Revenue Streams  |  Posted: 30 April 2004  ·  Words: 954

Surprise the Reader/User/Viewer  |  Posted: 29 February 2004  ·  Words: 769

Expanding Your Cross-Media IQ  |  Posted: 18 February 2004  ·  Words: 847

Convergence Stories Abound: Cross-Promotion, Advertising, Subscriptions  |  Posted: 12 December 2003  ·  Words: 677

Cross-Media Advertising Success Stories  |  Posted: 07 November 2003  ·  Words: 601

Cross-Media Advertising War Stories  |  Posted: 23 September 2003  ·  Words: 825

Pioneering Newspapers and Cross-Media Advertising  |  Posted: 14 August 2003  ·  Words: 648

If You Cater To Your Customer, They Will Visit More Often  |  Posted: 25 June 2003  ·  Words: 622

Earl J. Wilkinson is executive director of the International Newspaper Marketing Association (INMA), a frequent speaker at newspaper industry conferences worldwide, author of numerous articles and booklets. His most recent report was the best-selling strategic report, Newspaper Outlook 2006: Managing Perception.

The Difference Between Offense and Defense: How INMA Met India  |  Posted: 23 November 2005  ·  Words: 773

Overcoming the Misperception of Doing Nothing  |  Posted: 29 August 2005  ·  Words: 639

China: The Undiscovered Country for Newspapers  |  Posted: 24 June 2005  ·  Words: 2393

Transparency Cheapening the Newspaper Bundle’s Value  |  Posted: 02 May 2005  ·  Words: 934

The Birth of Broadsheets  |  Posted: 12 April 2005  ·  Words: 4784  ·  Images: 2

Best of Times and Worst of Times: Advertisers' Blunt Warning To Newspapers  |  Posted: 09 February 2005  ·  Words: 906

Changing the Subject: Circulation vs. Readership vs. Audience  |  Posted: 31 December 2004  ·  Words: 955

Lessons From the Road 2: Format Change Surprises, Greek Newspapers, Tourist Drama, Red and Blue  |  Posted: 17 November 2004  ·  Words: 3956  ·  Images: 10

Lessons From the Road: Promotion, Aspiration, Brands, and Focus  |  Posted: 19 September 2004  ·  Words: 2355

The Unproven Value of Adjacencies to the Newspaper’s Core Product  |  Posted: 13 August 2004  ·  Words: 1333

Price Versus Value, Product Development, and the Next Big Idea  |  Posted: 30 June 2004  ·  Words: 1603

Beyond Pessimism and Decay: Innovators In a Changing Market  |  Posted: 25 May 2004  ·  Words: 1047

Box Up the Core Product and Surround It With Niche Products That Work  |  Posted: 23 April 2004  ·  Words: 913

Newspapers and Circulation: Is the Problem About Product, Communication, Or Information-Gathering?  |  Posted: 16 March 2004  ·  Words: 1105

The Sober Realities Of Format Change  |  Posted: 15 February 2004  ·  Words: 712

Rumours, Rumours Everywhere: When Will Your Newspaper Convert To Tabloid?  |  Posted: 23 January 2004  ·  Words: 793  ·  Images: 1

Does Size Matter For Newspapers?  |  Posted: 21 December 2003  ·  Words: 936

Johannesburg, South Africa, and the Vibrancy of Newspapers  |  Posted: 05 November 2003  ·  Words: 1337

Knowledge’s Impact On Management: The Lessons For Newspapers  |  Posted: 30 September 2003  ·  Words: 1045

The Baby Of Internet and Databases May Be a New Newspaper Organisation  |  Posted: 20 August 2003  ·  Words: 1550

Shutting Down Household Marketing Access: Actions in U.S., China Highlight Challenges Ahead For Newspapers  |  Posted: 09 July 2003  ·  Words: 659

Narcissism and the Jayson Blair Story  |  Posted: 20 May 2003  ·  Words: 1077

Bill Gates: The Differences Between 1997 and 2003  |  Posted: 04 May 2003  ·  Words: 1025

How Today’s Political Woes Are Affecting Newspaper Industry Thinking  |  Posted: 02 April 2003  ·  Words: 1685

What Drives Newsroom Resource Allocations: A Journalist’s View of Perfection Or Market Performance?  |  Posted: 18 February 2003  ·  Words: 912

Smart Newspapers: Taking the Guesswork Out of Communications  |  Posted: 15 January 2003  ·  Words: 530

Cost Controls and the Balancing Act of Earnings Growth  |  Posted: 23 December 2002  ·  Words: 756

Understanding the Professional Disconnection of Newspaper Employees  |  Posted: 09 December 2002  ·  Words: 707

Profits, Broadsheets, and the Death of Good Journalism  |  Posted: 18 November 2002  ·  Words: 1133

Locating the Fringe of News and the Newspaper Culture  |  Posted: 07 November 2002  ·  Words: 1384

Musings From the Road: How to Dominate a Market With Multiple Newspapers  |  Posted: 29 October 2002  ·  Words: 1601

Newspapers, Transparency, Commodities, and the Flight to Quality  |  Posted: 01 October 2002  ·  Words: 1548

An Era of Accountability Within Newspapers  |  Posted: 30 August 2002  ·  Words: 1415

Newspapers and Academia: The Not-So-Odd-Couple  |  Posted: 18 August 2002  ·  Words: 545

East Texas + West France = Strange Coincidence, Great Cultural Opportunity  |  Posted: 21 July 2002  ·  Words: 1509

Size Matters: Why Smaller Is Better For Newspapers and Their Readers  |  Posted: 25 June 2002  ·  Words: 777

Educating Journalism About Society  |  Posted: 29 May 2002  ·  Words: 810

Listening to the Market: Fatigue Over the Old Newspaper Cultures  |  Posted: 06 May 2002  ·  Words: 463

Profits and Journalism: The Wrong Debate at the Wrong Time  |  Posted: 16 April 2002  ·  Words: 1339

Holiday Haze: Was That the First Quarter?  |  Posted: 28 March 2002  ·  Words: 345

Beyond Balloons and Border Tape: New Marketing Taking Hold at Newspapers  |  Posted: 13 March 2002  ·  Words: 904

The State of Circulation and CRM  |  Posted: 04 March 2002  ·  Words: 628

No Over-Reaction: Metro Woes Not the Death of Free Commuter Newspapers  |  Posted: 19 February 2002  ·  Words: 503

INMA Youth Readership Month in February  |  Posted: 07 February 2002  ·  Words: 398

Be Prepared for Good News  |  Posted: 31 January 2002  ·  Words: 261

Kmart and Amazon.com: The Crazy Scenarios Facing Newspaper Advertising  |  Posted: 22 January 2002  ·  Words: 515

How Digital Productivity Is Changing Our Work Lives  |  Posted: 15 January 2002  ·  Words: 1492

Connect the Disconnected: Engage Your Ideas Professionals  |  Posted: 08 January 2002  ·  Words: 723

Research, Product, and Objectives: Improving the 2002 Outlook  |  Posted: 01 January 2002  ·  Words: 692

Sponsoring Marketing Expenditures: Have We Lost Touch with Original Intent?  |  Posted: 21 December 2001  ·  Words: 564

Newspaper Slogans: What's In a Name?  |  Posted: 14 December 2001  ·  Words: 311

Succinctly Understanding the Youth Readership Challenge  |  Posted: 07 December 2001  ·  Words: 457

Consumers Under-Value Newspapers – And We Help With Those Perceptions  |  Posted: 29 November 2001  ·  Words: 1117

Third Quarter Profits Show Pinch of Recessed Economy  |  Posted: 22 November 2001  ·  Words: 394

Thank God for Classified Advertising  |  Posted: 15 November 2001  ·  Words: 668

Has 2001 Been All Negativity for Newspapers?  |  Posted: 08 November 2001  ·  Words: 435

What the Move from Industrial Management to Market-Based Management Buys Newspapers  |  Posted: 31 October 2001  ·  Words: 583

The Newspaper’s Opportunity in a Disruptive Environment  |  Posted: 17 October 2001  ·  Words: 549

The Global Newspaper Story: Made in the USA?  |  Posted: 09 October 2001  ·  Words: 992

September 11 Attacks Likely Prolonged Advertising Recession  |  Posted: 03 October 2001  ·  Words: 515

What Business Assumptions Will Newspapers Make Now?  |  Posted: 24 September 2001  ·  Words: 632

What a War Footing Means for Newspapers  |  Posted: 17 September 2001  ·  Words: 1345

2001 Is a Normal Year for Newspapers  |  Posted: 10 September 2001  ·  Words: 1037

From a Daily to a Weekly: The Story of Colombia’s El Espectador  |  Posted: 02 September 2001  ·  Words: 742

CRM for Newspapers: Sober Assessment Ahead  |  Posted: 27 August 2001  ·  Words: 605

U.S. Newspaper Companies Take Bigger Margin Hit  |  Posted: 21 August 2001  ·  Words: 190

Even in a Post Year, Australian Newspapers Optimistic  |  Posted: 14 August 2001  ·  Words: 776

Skepticism About Marketing-in-a-Box  |  Posted: 04 August 2001  ·  Words: 1003

Why the Margin Push in the Late 1990s May Not Mean Higher Margin Needs in 2001 and Beyond  |  Posted: 26 July 2001  ·  Words: 543

Revenues, Margins, and Stock Prices: Are Newspapers Really Hurting?  |  Posted: 11 July 2001  ·  Words: 994

News from Europe: Advertising, Distribution, and Diversity  |  Posted: 26 June 2001  ·  Words: 662

Will Traditional Publishers Take Positive Lessons From Alternative Publishers?  |  Posted: 11 June 2001  ·  Words: 718

Forget the Doom, and Crack the Whip!  |  Posted: 29 May 2001  ·  Words: 388

The Proud, the Tired, and the Relieved  |  Posted: 18 May 2001  ·  Words: 441

U.K. Advertising Directors Upbeat -- Stark Contrast to U.S. Counterparts  |  Posted: 02 May 2001  ·  Words: 549

Lessons from a Newsprint Association Meeting  |  Posted: 19 April 2001  ·  Words: 587

Content or Marketing: Which Is More Important in the Fight for Share?  |  Posted: 05 April 2001  ·  Words: 729

Notes from Singapore: CRM and the Global Commonalities of Newspaper Expectations Worldwide  |  Posted: 29 March 2001  ·  Words: 1480

Profit Margins or Market Share: The Choice for Newspapers  |  Posted: 23 March 2001  ·  Words: 384

Irrational Exuberance and Irrational Suicidal Tendencies  |  Posted: 10 March 2001  ·  Words: 471

Gray Hairs and Tattoos: Less Fuzzy Talk, More Talk of Profitability  |  Posted: 27 February 2001  ·  Words: 606

A Quick Glance at Promotional Benchmarks  |  Posted: 16 February 2001  ·  Words: 413

My Lunch with Jason Jennings  |  Posted: 05 February 2001  ·  Words: 941  ·  Images: 1

Why Aren’t Newspapers Talking About Their Newly Efficient Companies?  |  Posted: 29 January 2001  ·  Words: 473

Connecting the Dots in the U.S. Readership Impact Study  |  Posted: 22 January 2001  ·  Words: 453

Newspapers and Recessions: Perspective and Opportunity  |  Posted: 11 January 2001  ·  Words: 310

Packaging Illusions with Products  |  Posted: 02 January 2001  ·  Words: 278

Stock Price and the Dueling Priorities of Publishing Companies  |  Posted: 11 December 2000  ·  Words: 497

INMA Priorities: Circulation, CRM, Internet, and Business Models  |  Posted: 30 November 2000  ·  Words: 518

10 Years with INMA: Creative Energy in an Amazing Environment  |  Posted: 19 November 2000  ·  Words: 554

My Obsession with Metro  |  Posted: 07 November 2000  ·  Words: 274

The Untold Stories Behind the Metro Phenomenon  |  Posted: 26 October 2000  ·  Words: 418

The Truth Behind Newsprint-Induced Decisions  |  Posted: 17 October 2000  ·  Words: 582

European Newspapers Embracing Convergence Faster Than North American Counterparts  |  Posted: 09 October 2000  ·  Words: 689

How Newspaper Marketing Expenditures Compare with Other Industries  |  Posted: 22 September 2000  ·  Words: 358

Talk of Free Commuter Newspapers Serious Business  |  Posted: 14 September 2000  ·  Words: 687

What Marketers Are Thinking: Optimism to Cynicism, Entrepreneurialism to Incrementalism  |  Posted: 07 September 2000  ·  Words: 379

What We Can – and Can’t – Talk About in a Diverse  |  Posted: 25 August 2000  ·  Words: 564

New Advertising Pricing Strategies Emerge for News  |  Posted: 17 August 2000  ·  Words: 367

Marketing Departments: Higher Salaries, Higher Employment  |  Posted: 09 August 2000  ·  Words: 310

How the Newspaper Culture is Working Against Circulation  |  Posted: 31 July 2000  ·  Words: 461

Publishers, Marketers, and Justifying Expenditures  |  Posted: 21 July 2000  ·  Words: 541

The Cultural Battle Over Newspaper Branding  |  Posted: 18 July 2000  ·  Words: 618

Context and Respect: The Other Mission  |  Posted: 10 July 2000  ·  Words: 554

Eivind Thomsen is the president of the International Newspaper Marketing Association (INMA) and senior vice president of Schibsted ASA, based in Oslo, Norway. He may be reached by e-mail at eivind.thomsen@ schibsted.no.

What Is Old Is New Again: The Beginning of a Presidency  |  Posted: 01 June 2003  ·  Words: 888

Sergio Rego Monteiro is president of the International Newspaper Marketing Association (INMA). Based in Rio de Janeiro, Brasil, Mr. Monteiro is the first Latin American to serve in this volunteer capacity in INMA's 72-year history. In addition, he serves as a journalist, marketing columnist, and vice president for international affairs and new projects for Jornal do Brasil; as vice president of V&S Communications; and as vice president of GERP, Research and Marketing Institute. He may be reached by e-mail at seremo@attglobal.net.

The Cause and the People: Why It Was Worth It  |  Posted: 26 April 2003  ·  Words: 1151

Tofler's Prognostics: Choose Your Train  |  Posted: 01 April 2003  ·  Words: 762

Bringing the Puzzle Pieces Into Perspective  |  Posted: 10 March 2003  ·  Words: 874

Market(ing)-Oriented? Or Is It All About Wolverine?  |  Posted: 02 February 2003  ·  Words: 1196

One-Act Tragedy (Or Comedy, If You Prefer)  |  Posted: 07 January 2003  ·  Words: 942

Removing the Couch  |  Posted: 27 November 2002  ·  Words: 828

The Hard Road Ahead  |  Posted: 28 October 2002  ·  Words: 654

Dublin Versus I Ching  |  Posted: 09 September 2002  ·  Words: 1094  ·  Images: 1

Polynesia and the Marketing of Communications  |  Posted: 15 August 2002  ·  Words: 1038

“Verba Volant, Scripta Manent!”  |  Posted: 16 July 2002  ·  Words: 676

Rings and Fingers  |  Posted: 24 June 2002  ·  Words: 729

Lessons From Toronto Conference  |  Posted: 15 May 2002  ·  Words: 699

Newspapers In a Tesarac Age  |  Posted: 24 April 2002  ·  Words: 796

Guiding Star  |  Posted: 03 April 2002  ·  Words: 768

On Newspapers and Laundromats  |  Posted: 18 March 2002  ·  Words: 752

Why Toronto?  |  Posted: 28 February 2002  ·  Words: 675

Washington Olivetto: The Kidnapping of Genius  |  Posted: 15 February 2002  ·  Words: 1494

Do You Really Know -- Intimately -- Your Readership?  |  Posted: 30 January 2002  ·  Words: 975

Low Tech, Bad Touch  |  Posted: 18 January 2002  ·  Words: 784

Productive Terrorism  |  Posted: 07 January 2002  ·  Words: 935

A Fable for 2002  |  Posted: 25 December 2001  ·  Words: 893

Reality Is All Around Us  |  Posted: 13 December 2001  ·  Words: 769

Missiles and Slingshots: A Lesson in Anachronism  |  Posted: 26 November 2001  ·  Words: 554

New Needs Amidst Growing Differences  |  Posted: 13 November 2001  ·  Words: 566

Difficult Times, But Not That Much  |  Posted: 28 October 2001  ·  Words: 703

The Point of Mutation  |  Posted: 12 October 2001  ·  Words: 652

Carpe Diem (Seize the Day)  |  Posted: 26 September 2001  ·  Words: 540

The Printed Weapon  |  Posted: 12 September 2001  ·  Words: 431

The Strength of News (in) Paper  |  Posted: 30 August 2001  ·  Words: 591

Newspaper Alliances: If You Can’t Beat Them, Join Them  |  Posted: 01 August 2001  ·  Words: 396

From Sales to Marketing: Re-Acquiring the Traits of Mr. Oliveira  |  Posted: 24 July 2001  ·  Words: 691

How to Think Differently  |  Posted: 17 July 2001  ·  Words: 400

Fat Cats and Pumas: The View from Latin America  |  Posted: 05 July 2001  ·  Words: 544

Kylie Davis is managing editor, editorial business development, at the Sydney Morning Herald, Australia and a fired-up and passionate member of Generation Y.

Change! You Know It Makes Sense (For Everyone Else)  |  Posted: 21 March 2008  ·  Words: 644

A Younger Newsroom for Younger Readers  |  Posted: 21 January 2008  ·  Words: 592

INMA member Stephen C. Johnson is publisher of The Lima News, based in Lima, Ohio, USA, and a frequent speaker at newspaper industry conferences. He previously served with USA Today, the San Francisco Chronicle, the Los Angeles Times, Thomson, and others in circulation, marketing, and management capacities. Mr. Johnson, currently a member of the INMA Board of Directors, may be reached by e-mail at sjohnson@limanews.com.

Competing on Analytics, Know-How, What Got You Here Won’t Get You There, Marketing That Works, and Hot Spots  |  Posted: 04 May 2007  ·  Words: 2727  ·  Images: 5

Payback, Measuring Marketing, and Strengths Finder 2.0  |  Posted: 16 March 2007  ·  Words: 1879  ·  Images: 6

Made To Stick, Wikinomics, and The Extreme Future  |  Posted: 08 February 2007  ·  Words: 1310  ·  Images: 3

Mavericks At Work, Juicing the Orange, Peripheral Vision, and What Sticks  |  Posted: 13 December 2006  ·  Words: 1608  ·  Images: 2

The Long Tail, Small Is The New Big, and Waiting For Your Cat to Bark?  |  Posted: 12 September 2006  ·  Words: 2152  ·  Images: 3

Ultimate Question, Revolutionary Wealth, Hard Facts, and The World is Flat, Updated & Expanded  |  Posted: 12 July 2006  ·  Words: 1548  ·  Images: 8

Small Giants, 10 Faces of Innovation, Future Shop, and Thinking for a Living  |  Posted: 31 March 2006  ·  Words: 1127  ·  Images: 7

Experience the Message, Lean Solutions, The Power Years, and Dealing With Darwin  |  Posted: 13 February 2006  ·  Words: 1447  ·  Images: 5

The World is Flat, Bag the Elephant, and The Big Moo  |  Posted: 07 November 2005  ·  Words: 1348  ·  Images: 7

All Marketers Are Liars, BuzzMarketing, The Advertised Mind and Freakonomics!  |  Posted: 18 August 2005  ·  Words: 1662  ·  Images: 4

A Whole New Mind, Let Them Eat Cake, and Winning  |  Posted: 24 May 2005  ·  Words: 1592  ·  Images: 7

Never Eat Alone, Blue Ocean Strategy, and Mass Affluence  |  Posted: 28 March 2005  ·  Words: 1185  ·  Images: 6

Blink, Presence, Wisdom of Crowds, and Contagious Success  |  Posted: 14 February 2005  ·  Words: 887  ·  Images: 5

The New Workforce, Got Game, and Confronting Reality  |  Posted: 20 December 2004  ·  Words: 977  ·  Images: 4

Managers Not MBA’s, Confidence, and How Full Is Your Bucket?  |  Posted: 02 November 2004  ·  Words: 990  ·  Images: 5

Lovemarks, Seeing What's Next, and Just Enough  |  Posted: 15 September 2004  ·  Words: 930  ·  Images: 6

The Play Zone and Unstuck  |  Posted: 03 August 2004  ·  Words: 864  ·  Images: 2

What Do Blackberry, Accenture and Viagra Have In Common?  |  Posted: 23 June 2004  ·  Words: 777  ·  Images: 2

Free Prize Inside, The Bzz Agent, and Ideas Are Free!  |  Posted: 24 May 2004  ·  Words: 727  ·  Images: 3

The Future of Competition, Change Without Pain, and How to Run a Company  |  Posted: 15 April 2004  ·  Words: 841  ·  Images: 3

GUTS!, Beyond the Core, and Call of the Mall  |  Posted: 23 February 2004  ·  Words: 558

Bang! Ducks, Cameras, and Showers!  |  Posted: 12 January 2004  ·  Words: 520

Tom Peters' Latest Book a Classic: Re-Imagine!  |  Posted: 02 December 2003  ·  Words: 530

Why Not and What Can I Learn From a Ketchup Bottle?  |  Posted: 29 October 2003  ·  Words: 753

Inevitable Surprises and Thinking Inside the Box  |  Posted: 31 August 2003  ·  Words: 431

3 Books To Take To the Beach This Summer  |  Posted: 24 July 2003  ·  Words: 382

INMA member Chris Kubas is vice-president of Kubas Consultants, based in Toronto, Canada. The company solves problems for newspaper managers, specifically how to generate more advertising linage, more advertising revenues, and higher profits—whether broadsheet or compact—all over the world. Chris may be reached by e-mail at chris@kubas.com or by telephone at +1 416 487-7040. For more information, go to www.kubas.com.

Much Can Be Learned From India  |  Posted: 04 October 2007  ·  Words: 1317

INMA member Len Kubas is President of Kubas Consultants, based in Toronto, Canada. The company solves problems for newspaper managers, specifically how to generate more advertising linage, more advertising revenues, and higher profits—whether broadsheet or compact—all over the world. Len may be reached by e-mail at len@kubas.com or by telephone at +1 416 487-7040. For more information, go to www.kubas.com.

Much Can Be Learned From Central and South America  |  Posted: 16 October 2006  ·  Words: 714

The Future is Bright, Friendly, and Convenient  |  Posted: 16 March 2005  ·  Words: 1650

Format Change: How Reducing Size Will Enlarge Newspapers' Future  |  Posted: 06 January 2005  ·  Words: 2066  ·  Images: 5

The Importance of Larger Advertisements  |  Posted: 29 November 2004  ·  Words: 961

INMA member Len Kubas is president and Chris Kubas is vice-president of Kubas Consultants, based in Toronto, Canada. The company solves problems for newspaper managers, specifically how to generate more advertising linage, more advertising revenues, and higher profits—whether broadsheet or compact—all over the world. Len may be reached by e-mail at len@kubas.com or by telephone at +1 416 487-7040. For more information, go to www.kubas.com.

Broadsheets: Are They At Their Limit?  |  Posted: 01 April 2008  ·  Words: 780

Make Your Own Sunshine … Or Else!  |  Posted: 07 January 2008  ·  Words: 1296

A Patronus Charm to Defeat Defeatism  |  Posted: 08 August 2007  ·  Words: 860

A Broken Record or A Broken Business?  |  Posted: 05 June 2007  ·  Words: 963

Exactly Where Is the Confidence in Our Core Product?  |  Posted: 16 April 2007  ·  Words: 1134

ARE You REady for This FutuRE?  |  Posted: 09 March 2007  ·  Words: 1218

Why Creating Demand for Newspapers Works Better than Managing Supply  |  Posted: 16 January 2007  ·  Words: 1077

Five Lights at the End of the Tunnel  |  Posted: 27 November 2006  ·  Words: 1322

How to Sell More Advertising by Simplifying  |  Posted: 24 August 2006  ·  Words: 931

"…Who Has Got This Internet Thing Figured Out?”  |  Posted: 05 July 2006  ·  Words: 2043

“Pelle the Conqueror,” or Free Dailies Are the Future  |  Posted: 07 June 2006  ·  Words: 1522

Four Big Conferences and Six Big Ideas  |  Posted: 25 April 2006  ·  Words: 1993  ·  Images: 1

Why Newspaper Managers Must Break Out of Their Goldfish Bowls to Grow Bigger  |  Posted: 09 March 2006  ·  Words: 866

10 Ways to Build Ad Revenues in Turbulent Times  |  Posted: 23 January 2006  ·  Words: 1953

Time to Replace Your Newspaper’s Legacy Circulation Model?  |  Posted: 21 December 2005  ·  Words: 908

Ask the Newspaper Doctors  |  Posted: 10 November 2005  ·  Words: 1142

10 “Simple” Rules for Saving Your Newspaper — Part 2  |  Posted: 10 October 2005  ·  Words: 1245

10 Rules for Saving Your Newspaper — Part 1  |  Posted: 22 August 2005  ·  Words: 1456

Four Tips to Improve Your Newspaper’s Revenues and Margins  |  Posted: 05 July 2005  ·  Words: 1759

Newspapers’ New Business Models Explained: A Primer  |  Posted: 27 May 2005  ·  Words: 1704

Use “MarketBusting” Strategies to Generate More Revenues and Profits  |  Posted: 06 April 2005  ·  Words: 1755  ·  Images: 2

Is Your Newspaper Ready for Change?  |  Posted: 11 August 2004  ·  Words: 1011

Repeat Ads: How Many Are Enough? How Many?  |  Posted: 07 July 2004  ·  Words: 1707  ·  Images: 3

Use Dynamic Pricing and Grab Hold of More Advertising Revenue  |  Posted: 07 June 2004  ·  Words: 1312

A Better Future for Newspapers Through the Power of Analogy  |  Posted: 26 April 2004  ·  Words: 1027

Avoiding the Perfect Storm: The Impact of Changes in Circulation, Readership and Rates  |  Posted: 04 March 2004  ·  Words: 648

Solved! The Case of the Missing Rate Increase  |  Posted: 05 February 2004  ·  Words: 851

What a Wet Baby Can Teach Us About Change in 2004  |  Posted: 31 December 2003  ·  Words: 1033

Tabloid: The Shape of Things to Come  |  Posted: 24 November 2003  ·  Words: 1365

A New Cubist Movement to Grow Newspaper Advertising  |  Posted: 21 October 2003  ·  Words: 683

3 Profitable Resolutions for a Better New Year  |  Posted: 20 September 2003  ·  Words: 1008

Take a Look at Your Advertiser Discounts and Reap More Revenues and Profits  |  Posted: 12 August 2003  ·  Words: 1465

Marketing Metrics Can Help Generate More Productive Advertising Revenues  |  Posted: 22 July 2003  ·  Words: 1193

INMA member Len Kubas is president and Ed Strapagiel is senior vice president of Kubas Consultants, a Toronto-based firm specializing in helping newspapers generate more productive revenues and implement innovative publishing strategies. For information, visit www.kubas.com.

The Next Big Thing Is Already Here!  |  Posted: 02 February 2005  ·  Words: 989  ·  Images: 1

Measuring Performance and Losing While Winning  |  Posted: 25 October 2004  ·  Words: 1095

Yield Management: Take Another Look  |  Posted: 10 September 2004  ·  Words: 814

INMA member Takashi Ishioka is in charge of establishing the new media business strategy of the Asahi Shimbun Company in Tokyo, Japan. He is also producing Asahi Shimbun's exclusive readership society

Shifting Time and Place  |  Posted: 17 November 2006  ·  Words: 692  ·  Images: 4

Targeting the Baby Boomer Generation  |  Posted: 08 September 2006  ·  Words: 1022  ·  Images: 1

INMA member Stuart M. Garner is president and chief executive officer of NewSolutions, a leadership and mentoring consultancy, based in The Bahamas. He is former chief executive officer of newspaper companies in Canada, the United Kingdom, and the United States.

Great Leaders Find the Best People  |  Posted: 04 January 2005  ·  Words: 851

Final Thoughts: Leadership and Growth  |  Posted: 01 December 2004  ·  Words: 1084

Newspaper Leadership: Orchestra Skills More Than Individualists  |  Posted: 08 November 2004  ·  Words: 880

Down Memory Lane: Leadership By Sticking To Your Guns  |  Posted: 05 October 2004  ·  Words: 888

The Leadership Conundrum: Time Off Or Not?  |  Posted: 05 September 2004  ·  Words: 681

Time For the Boss To Sample What Is Being Served To Customers  |  Posted: 09 August 2004  ·  Words: 803

The Layers of Leadership: Education, Practical Experience, or a Born Leader?  |  Posted: 05 July 2004  ·  Words: 882

What If You're Not Cut Out To Be a Leader or Manager?  |  Posted: 31 May 2004  ·  Words: 874

Stop Talking, Start Doing  |  Posted: 05 May 2004  ·  Words: 717

The Art of Getting Things Done  |  Posted: 04 April 2004  ·  Words: 973

Don't Run a Mushroom Farm  |  Posted: 02 March 2004  ·  Words: 1176

Keep the Home Fires Burning  |  Posted: 29 January 2004  ·  Words: 877

Try a Taste Of Your Own Medicine  |  Posted: 02 January 2004  ·  Words: 988

Don't Be a One-Man Band  |  Posted: 01 December 2003  ·  Words: 1103

Do You Really Believe In People? Actions Speak Louder Than Words  |  Posted: 03 November 2003  ·  Words: 1242

This Isn't a Popularity Contest  |  Posted: 03 October 2003  ·  Words: 1195

Don't Be the Blind Leading the Blind  |  Posted: 02 September 2003  ·  Words: 907

Core Lessons Of Being a Leader: Do's and Don'ts From Newspaper Experience  |  Posted: 18 July 2003  ·  Words: 938

Scott Stines is president of mass2one, an e-marketing software and consulting company serving the newspaper industry and based in Cedar Rapids, Iowa, USA. Mr. Stines is a member of the INMA Board of Directors and is a past president of the association's North America Division. He may be reached by e-mail at sstines@mass2one.com or by telephone at +1 319 294 6729.

Don’t Forget to Cover Your Assets  |  Posted: 10 March 2008  ·  Words: 627

Reading Television and Watching Newspapers  |  Posted: 27 November 2007  ·  Words: 454

Marketing at Its Best: Promotion  |  Posted: 26 September 2007  ·  Words: 681

It Takes A Leader  |  Posted: 19 July 2007  ·  Words: 1127

The Evolution of Audience and Advertising  |  Posted: 22 May 2007  ·  Words: 1338

I Am Willing to Change My Mind Today  |  Posted: 29 January 2007  ·  Words: 681

Just In Time For The Holidays: Good News About Newspapers  |  Posted: 07 December 2006  ·  Words: 635

Blast is to E-mail Marketing as Peanut Butter is to Whistling  |  Posted: 01 November 2006  ·  Words: 1223

Who Is Eating The Food From Your Table?  |  Posted: 11 October 2006  ·  Words: 901

She Walks Around Here Like She Owns The Place  |  Posted: 14 July 2006  ·  Words: 883

Total Audience Delivery  |  Posted: 27 June 2006  ·  Words: 623

Letter to the New Publisher  |  Posted: 19 April 2006  ·  Words: 1609

It's All About Me  |  Posted: 13 March 2006  ·  Words: 659

Has Anyone Seen My Newspaper iPod?  |  Posted: 16 February 2006  ·  Words: 865

Newspapers Don't Need to Apologise for Not Being  |  Posted: 11 January 2006  ·  Words: 888

Newspaper Marketing By the Numbers  |  Posted: 18 April 2003  ·  Words: 773

Audience Delivery: Newspaper Industry's Glass is Half Full  |  Posted: 01 March 2003  ·  Words: 786

Passwords and Decoder Rings: Following Customers to the Web  |  Posted: 01 January 2003  ·  Words: 434

Newspaper Marketing: Pushing a Wheelbarrow Full of Frogs  |  Posted: 22 October 2002  ·  Words: 691  ·  Images: 1

I'm From Corporate, and I'm Here To Help  |  Posted: 08 October 2002  ·  Words: 901

There Has Always Been an "E" in Marketing  |  Posted: 16 September 2002  ·  Words: 481

Newspaper Marketing: Getting the Response You Want  |  Posted: 26 June 2002  ·  Words: 656

Database Bites Newspaper  |  Posted: 18 June 2002  ·  Words: 988

Lessons In Leadership  |  Posted: 04 June 2002  ·  Words: 1204

Controllable Factors Impacting Advertiser Relationships and Revenue  |  Posted: 18 April 2002  ·  Words: 997

Email Etiquette  |  Posted: 09 April 2002  ·  Words: 764

Million Dollar Meetings  |  Posted: 01 April 2002  ·  Words: 414

Newspaper CRM Anxiety in Arizona  |  Posted: 12 March 2002  ·  Words: 355

Fill Holes In Your Bucket Before Priming Circulation Marketing Pump  |  Posted: 05 March 2002  ·  Words: 456

Lee Enterprises: Focused on Success  |  Posted: 14 February 2002  ·  Words: 466

World Cup of Newspaper Marketing  |  Posted: 04 February 2002  ·  Words: 375

Speed to Market: A Tale of Two Newspapers  |  Posted: 11 January 2002  ·  Words: 494

Newspaper Marketing New Year's Resolutions  |  Posted: 31 December 2001  ·  Words: 500

The News Behind the Headlines  |  Posted: 12 December 2001  ·  Words: 806

Newspaper Brain Drain or Gain?  |  Posted: 05 December 2001  ·  Words: 345

Who Owns the Newspaper Customer?  |  Posted: 27 November 2001  ·  Words: 451

What Are the Common Characteristics of Newspaper Marketing Success?  |  Posted: 21 November 2001  ·  Words: 323

Speed and Knowledge Are Keys to Classified Advertising Success  |  Posted: 14 November 2001  ·  Words: 814

Europeans Solving North American Newspaper Marketing Challenges  |  Posted: 07 November 2001  ·  Words: 513

University of Newspaper Marketing  |  Posted: 29 October 2001  ·  Words: 368

Creativity and JOAs: Walking Toward the Light  |  Posted: 04 September 2001  ·  Words: 394

Short Term Gain = Long Term Pain  |  Posted: 20 August 2001  ·  Words: 586

SWM Looking for Meaningful Relationship  |  Posted: 10 August 2001  ·  Words: 454

Lessons from Tel Aviv  |  Posted: 23 July 2001  ·  Words: 412

Internet 52, Newspapers 42  |  Posted: 28 June 2001  ·  Words: 406

An Audience of One  |  Posted: 21 June 2001  ·  Words: 447

Barbara Cohen is the president of Kannon Consulting, a Chicago-based strategy and marketing consulting firm focused on building Outside-In business plans to help clients in changing, dynamic industries to grow their revenues. She may be reached by e-mail at bcohen@kannon.com or by telephone at +1 312-346-2244.

Lessons to be Learned from the Economic Downturn  |  Posted: 06 July 2001  ·  Words: 452

Monopoly to Competitive Market: Recruitment  |  Posted: 18 April 2001  ·  Words: 381

Now Is the Time, Ready Or Not  |  Posted: 04 April 2001  ·  Words: 402

Competition Revisited: Specific Actions Recommended  |  Posted: 14 March 2001  ·  Words: 538

Situation Analysis: Baseline for Strategy Development  |  Posted: 21 February 2001  ·  Words: 344

Using 2x2 Matrices for Strategic Insight  |  Posted: 24 January 2001  ·  Words: 390  ·  Images: 3

2001 Columns: More Tools, Fewer Tirades  |  Posted: 08 January 2001  ·  Words: 308

Changing It Ourselves Before Someone Changes It For Us  |  Posted: 12 December 2000  ·  Words: 341

Embracing Return on Investment  |  Posted: 28 November 2000  ·  Words: 331

Technology Critically Important for Marketing Strategy  |  Posted: 21 November 2000  ·  Words: 318

Orange Drinks, Personal Digital Assistants, and Market Segmentation  |  Posted: 16 November 2000  ·  Words: 342

The Impact of a Changing Population  |  Posted: 31 October 2000  ·  Words: 325

The Stressful Side of Technology  |  Posted: 23 October 2000  ·  Words: 252

The Importance of a Successful Communications Strategy  |  Posted: 18 October 2000  ·  Words: 261

It's Not All Gloom and Doom: Put Planning in Place  |  Posted: 12 October 2000  ·  Words: 286

Budgeting from the Bottom Up  |  Posted: 25 September 2000  ·  Words: 298

Don't Just Bunt, Go for a Home Run: Discover the Next Inspired Idea  |  Posted: 08 September 2000  ·  Words: 255

Newspapers Should Enter New Businesses With Care  |  Posted: 22 August 2000  ·  Words: 393

Keeping Up With Seniors  |  Posted: 01 August 2000  ·  Words: 281

Lessons from a Merger: Marketing Counts  |  Posted: 26 July 2000  ·  Words: 296

Goals and Expectations  |  Posted: 18 July 2000  ·  Words: 251

Craig Kaczorowski is a senior consultant at Chicago-based Kannon Consulting, a strategy and marketing consulting firmfocused on building Outside-In business plans to help clients in changing, dynamic industries to grow theirrevenues. He may be reached by e-mail at ckacz@kannon.com or by telephone at +1 312 346-2244.

Broadband Technology: Updates and Implications  |  Posted: 15 May 2001  ·  Words: 582

Retail, Part II: Discount Stores  |  Posted: 08 May 2001  ·  Words: 463

Retail, Part I: Department Stores  |  Posted: 30 April 2001  ·  Words: 524

Building Better Customer Relationships Benefits All  |  Posted: 11 April 2001  ·  Words: 549

Customer-Driven Marketplace Maps  |  Posted: 27 March 2001  ·  Words: 368  ·  Images: 1

Use Survival of the Fittest Concept with Marketing Teams  |  Posted: 31 January 2001  ·  Words: 545

Scenario Planning: A Framework for Thinking Strategically  |  Posted: 16 January 2001  ·  Words: 544

New Year's Resolutions for Marketers  |  Posted: 27 December 2000  ·  Words: 435

Reader Confidence: Halting the Erosion  |  Posted: 05 December 2000  ·  Words: 395

Defining Community in a Shrinking World  |  Posted: 03 October 2000  ·  Words: 292

Make Way for E-Papers  |  Posted: 18 September 2000  ·  Words: 273

Implications For Newspapers On Internet Ad Spending  |  Posted: 31 August 2000  ·  Words: 307

Helping Readers with Directions to the Information  |  Posted: 15 August 2000  ·  Words: 267

Kate von Koss is the marketing coordinator for Kannon Consulting, a Chicago-based strategy and marketingconsulting firm focused on building Outside-In business plans to help clients in changing, dynamic industries to grow their revenues. She may be reached by e-mail at kvonkoss@kannon.com or by tele