INMA - Media Monitor

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A Bi-Weekly E-Newsletter and Online Archive by INMA

Media Monitor

Click here to subscribe to the Media Monitor today

The INMA Media Monitor E-Newsletter identifies research on advertising effectiveness and how media industries represent themselves to industry publics. The critical question we ask is how does the research or trend affect newspaper advertising?

Through careful monitoring of more than 50 web sites from around the world and suggestions from INMA members, we piece together what is happening in the following industries:

Advertising.
Direct Marketing.
Internet.
Magazines.
Mobile.
Newspapers.
Outdoor.
Radio.
Television.

We save you time and money by monitoring online sources, identifying the most relevant to the newspaper industry, writing a 50-word summary and headline, providing a link where necessary along with a source, and we categorise these efforts in a searchable archive.

In addition to a bi-weekly e-newsletter that will be sent to you every other Monday, your subscription to INMA Media Monitor includes 24/7 access to our online archive

The INMA Media Monitor is your "eyes and ears" on what media industries are doing to measure advertising effectiveness and how they represent themselves to industry publics.

Andrea Loubier, former membership manager of INMA and currently a freelance editor, is editor of the Media Monitor.

Here are two ways you can see a preview of Consumer Trends For Newspapers:

Latest Postings: For the 50 most recent Media Monitor headlines, click here (your subscription will give you an expanded view, including summaries and links).
PDF Example of E-Newsletter: To view a PDF version of a recent Media Monitor E-Newsletter, please click here.

A six-month subscription to the Media Monitor is only US$50 (it is a free service to INMA members).

Please note that this bi-weekly e-newsletter is sent in HTML format. Your e-mail browser must be able to process HTML e-mails.

Click here to subscribe to the Media Monitor today