The new report explores the four internet advertising formats with the most promise for newspaper companies in 2008:
“New Horizons: A Guide to Newspapers' Online Advertising Opportunities” features extensive original interviews with industry thought leaders as well as trends and research from newspaper industry sources and the INMA network.
There are amazing revenue opportunities available to newspapers willing to commercialise their online strategies. This report shows how newspapers are tackling this challenge and the successful and innovative tactics and practices they employ.
About the Author. James Khattak is the project manager/editor at INMA and is responsible for coordinating the association’s strategic reports, ideas booklets, and print publications. He also edits The Newspaper Industry and INMA.org web sites and e-newsletters. Previously, Khattak has written the INMA reports “Building Newspaper Advertising Through Online Alliances: Google, Monster, and Yahoo!;” “The Bottom Line of Broadsheet-to-Compact Format Change;” “A Guide to Citizen Journalism For Newspaper Executives;” “Free and ‘Lite’ Newspapers: The Answer For the New Generations;” and “Mining Gold: How to Make the Internet Pay Off For Newspapers.”
How to Order This Report? “New Horizons: A Guide to Newspapers' Online Advertising Opportunities” is available to INMA members for US$95 and to non-members for US$195. Orders may be placed by clicking here. You may also download a PDF order form by clicking here and send payment to INMA.
Who Should Order This Report? The report is designed for newspaper executives charged with growing online advertising revenue and putting together strategies to maximise internet advertising revenue.
