Building Newspaper Advertising Through Online Alliances: Google, Monster, and Yahoo!
Click here to order your copy online
Should your newspaper partner with Google, Yahoo!, and Monster?
That is the question facing newspapers that want to:
- Tap the broad array of "long tail" advertisers that elude newspapers.
- Gain access to a technology infrastructure that is too difficult to build alone.
- Create a value-added print/online experience for classified and display advertisers.
Clues to the future of such partnerships lie in a new report by INMA titled "Building Newspaper Advertising Through Online Alliances: Google, Monster, and Yahoo!"
The partnerships are controversial. Yet first-year feedback from newspaper clients is beginning to come in.
In this new report by INMA based on exclusive interviews with executives at Google, Yahoo!, Monster, newspaper clients, and industry analysts, learn the answers to the burning questions facing newspaper companies:
- How are the partnerships structured?
- What are the pros and cons of the partnerships?
- Why are newspapers partnering today?
- How do the partnerships differ between Google, Yahoo!, and Monster?
- What do the internet giants get and what do newspapers get from the partnerships?
Order your copy of "Building Newspaper Advertising Through Online Alliances: Google, Monster, and Yahoo!" and find out the details of the partnerships with each online company, what newspaper executives think about the partnerships, and what the future holds for such partnerships.
What U.S. newspapers are experiencing in 2006-2007, newspapers outside the United States will experience in 2008-2009.
The digital report is available to INMA members for US$75 and to non-members for US$195. Orders may be placed by clicking here.
Who Needs This Report? This report is written for senior-level newspaper executives associated with general management, display advertising, classified advertising, online advertising, marketing, and strategy.
Please note that this is a digital report, produced in PDF format, meaning you will need an updated
version of Acrobat Reader.
You can obtain the latest version of this free software (Version 7.0) by clicking here.
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About the Report
“The Building Newspaper Advertising Through Online Alliances: Google, Monster, and Yahoo!" is an excellent example of thoughtful analysis as newspapers attempt to aggressively transition business models to a changing marketplace. It shows there is great opportunity ahead for newspapers willing to think differently. Developing smart partnerships is absolutely essential going forward, and this INMA publication does a nice job of analyzing existing relationships within the broader context of strategic thinking. - Leon Levitt, Vice President of Digital Media, Cox Newspapers
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Copyright © 2008 INMA
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