Newspapers across the world are pursuing myriad strategies to attract and retain subscribers. Take a closer look at some of the innovative approaches taken to build subscription circulation in a new report from INMA.

The association's new e-booklet, "Inventive Approaches for Acquiring and Retaining Newspaper Subscribers," contains more than 30 illustrated case studies revealing original ways to utilise the newspaper’s brand, connections, and position within the community to draw new subscribers and hold onto the ones it has.

Marketers focused on building subscription circulation will find inspiration for a wide range of campaigns to expand and cement a newspaper’s subscriber base. These case studies demonstrate effective promotions of a newspaper subscription’s value to readers and how beneficial it would be to their lives.

Inside, you will discover the latest tactical ideas, including conversions to auto-pay plans, retail partnerships, free sample subscriptions, value propositions, targeted subscription offers, promotional give-aways, and more. Whether you are trying to attract new subscribers to the newspaper, build stronger bonds with occasional readers, or keep existing subscribers, INMA’s latest publication has something for you.

The digital report is available to INMA members for US$40 and to non-members for US$95. Orders may be placed at the INMA.org bookstore by clicking here.

Who should order this report? This report is written for newspaper executives associated with promotions, marketing, brand development, and circulation departments.