INMA - Newspapers and Customer Relationship Management (CRM)

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Released September 2001

Newspapers and Customer Relationship Management (CRM)

Stay ahead of the learning curve of one-to-one communications in the publishing industry with Newspapers and Customer Relationship Management (CRM), a new book published by the International Newspaper Marketing Association (INMA). Designed to introduce the world of newspapers to the world of CRM, the 120-page book will:

Explain customer relationship management as seen through the eyes of newspaper executives.
Examine the thought processes behind CRM across the newspaper enterprise.
Help newspaper executives develop strategic approaches to implementation.
Make the case for CRM based on bottom-line financial analysis emphasising return on investment.
Understand the potential pitfalls experienced by other industries.
Learn what other newspapers are doing in evaluating and implementing CRM.

CRM promises to be one of the biggest issues facing the newspaper industry in the coming years, and INMA's Newspapers and Customer Relationship Management (CRM) is the first book to study the full potential and implications for newspapers.

Newspapers and Customer Relationship Management (CRM) is required reading for senior managements at newspapers of all sizes, as well as corporate offices of newspapers.

Contributing authors include:

Barbara Cohen, President, and Craig Kaczorowski, Senior Consultant, Kannon Consulting
Miles Groves, Chief Economist and Chief Operating Officer, The Barry Group
Scott Stines, President, mass2one
Tom Ratkovich, President, ASTECH-Intermedia
Earl J. Wilkinson, Executive Director, INMA.

To order this publication, return to Bookstore list