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Released: May 2008 Price: $95 members/$195 non-members Genre: Print book
Description: Explore full-colour reproductions of award-winning newspaper entries in this showcase from the 2008 INMA Awards competition. This exciting new book captures the newspaper industry’s best marketing from the past year.
Released: April 2008 Price: $40 members/$95 non-members Genre: Digitally produced portable document
Description: Promoting newspaper web site content, advertising, and services is the focus of INMA’s new report, “New Ideas to Acquire and Retain Newspaper Web Site Visitors.” Learn from 41 best practice newspapers on how they are engaging online audiences.
Released: April 2008 Price: $40 members/$95 non-members Genre: Digitally produced portable document
Description: INMA brings together case studies from around the world highlighting the latest strategies and tactics to develop newspaper’s single-copy circulation. This report is contains a wealth of information on building retail and newsstand sales and attracting regular and casual readers to the newspaper.
Released: March 2008 Price: $95 members/$195 non-members Genre: Digitally produced portable document
Description: Newspapers are striving to make their way in a world where 1.3 billion people are online. And they are searching for ways to make their digital investments pay off for them. Publishers are working to transfer the money-making capabilities of print advertising to the internet. This new INMA report gives newspaper companies a strategic view of the online advertising landscape. It also profiles four of the most popular genres of online advertising and their threats and opportunities.
Released: January 2008 Price: $95 members/$195 non-members Genre: Digitally produced portable document
Description: Explore how leading newspaper companies are creating hyper-local content strategies for thinly sliced geographic or demographic market segments. In the process, newspapers are redefining “content” in online and print products created by professionals and citizen journalists. Profiled newspaper companies include the Washington Post, Times of India, Singapore Press Holdings, and Trinity Mirror.
Released: December 2007 Price: $105 members/$215 non-members Genre: Digitally produced Portable Document
Description: Audience fragmentation is accelerating. Advertisers are rethinking their marketing
strategies. Technology is driving over-choice. Abundance is creating irrational customer
service expectations. Old business models are discarded. New business models are discovered. Where does the newspaper — in print or
multi-media — fit in this emerging universe? What can newspaper companies expect in 2008? Find out in the newest report by INMA: “Newspaper
Outlook 2008: Paying For the Multi-Media Promises.”
Released: November 2007 Price: $75 members/$195 non-members Genre: Digitally produced portable document
Description: This eye-opening new INMA report explores the evolving newspaper industry conversation related to audience development: a search for metrics advertisers want and how to deliver. This discovery process has revealed audience values newspapers didn't fully realise they had, while simultaneously pointing the way for future product development around audience segments.
Released: September 2007 Price: $75 members/$195 non-members Genre: Digitally produced Portable Document
Description: Get a sneak peek inside newspaper alliances with online giants like Google, Yahoo!, and Monster and determine if an internet alliance is right for you.
Recommended for: Newspaper Executives associated with advertising, circulation, strategic partnerships, and revenue generation.
Released: May 2007 Price: $75 members/$195 non-members Genre: Digitally produced Portable Document
Description: Explore full-colour reproductions of award-winning print entries in this showcase from the 2007 INMA Newspaper Marketing Awards competition. This exciting new book captures nearly 120 of the newspaper industry’s best marketing from the past year.
Released: May 2007 Price: $40 members/$95 non-members Genre: Digitally produced Portable Document
Description: Examine 60 illustrated case studies that showcase the strategies and tactics pioneering newspapers are using to connect with readers and advertisers and promote their brands. Practical ideas to boost image and brand are featured in this report.
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